As a small business, it’s important that you build your online presence to help your business grow. By investing in your digital marketing plan, you can help your business connect with leads that are most interested in your products or services.
To have a successful digital marketing plan, you need to choose the methods that are right for your business.
On this page, we’ll discuss the top three digital marketing methods for small businesses. If you need help creating a digital marketing plan that works for you, call our small business digital marketing agency today at 888-601-5359 to speak with a strategist.
1. Search engine optimization (SEO)
Search engine optimization (SEO) is a great strategy to incorporate into your digital marketing plan. SEO is the process of boosting your website’s ranking in the search results.
This method operates on keywords. When users conduct searches, they use keywords to generate a list of results that are pertinent to their search queries. It is important that you select the right keywords for your campaign, so you attract more qualified leads.
As you look for keywords, you’ll want to focus on long-tail keywords. These are keywords that contain three or more words. An example of a long-tail keyword is “plumbers in Harrisburg, PA.”
Long-tail keywords are better for your campaign because they attract more qualified leads. If someone just searched for “plumber,” they could be looking for numerous things. They may seek the definition of the word, how to become a plumber, or where to find a plumber.
The user intent is not specific with these short-tail keywords, which only contain one or two words. Long-tail keywords are longer and more specific, so you attract traffic that is more qualified.
Once you have your keywords selected, you’ll need to integrate them into your site. When Google search bots crawl through your site, they look for keywords to understand the context of your pages. By integrating the keywords, you’ll help your small business’ pages rank in the right results.
SEO is a great opportunity for your business to reach more valuable leads. When you boost your website’s ranking, you will obtain more valuable leads. It’s a great opportunity to help your small business earn credible leads that will turn into conversions.
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2. Pay-per-click (PPC) advertising
Pay-per-click (PPC) advertising is a great opportunity for your small business to obtain leads that convert. PPC ads are paid advertisements that appear at the top of the search results. These ads are tagged with the word “ad” to indicate paid content.
Like SEO, PPC operates on keywords. You’ll want to use your long-tail keywords here, too. Long-tail keywords are better for your PPC ad because they have a lower cost per click (CPC) and generate better leads.
Once you have your keywords selected, you’ll enter the bidding system. You’ll need to set your maximum bid, which is the amount you’re willing to pay each time someone clicks on your ad. Your maximum bid is flexible and can be changed at any time.
Your maximum bid and quality score determine your ad’s placement. Once you have your placement, you will launch your campaign.
PPC is a great option for your small business because it helps you obtain more qualified leads. In fact, 65 percent of all high intent searches result in ad clicks. With PPC, the people who click your ads are most likely to become customers.
This method is cost-effective, too. You set the amount you want to spend on your campaign. Whether it is $100 or $1,000, you set the amount that works for your budget. It is important to note, however, that the amount you spend affects the success of your campaign.
When you run your PPC campaign, you can see immediate results. You can monitor your campaign and make changes to ensure that your campaign brings your business the best results.
By investing in PPC, you’ll earn more leads that convert. This will help your small business grow.
3. Email marketing
Email marketing is a great opportunity for your business to build direct connections with leads. When you use email marketing, you send tailored content to your audience to encourage them to convert.
To obtain emails, you’ll need to add email sign-up bars to your site. You can place them in the header or footer of your site. This ensures that your leads always know where to find them.
If you want to take a more forward approach, you can create pop-up email sign-up forms that are triggered when someone enters your site or reaches a certain point on your page. It is important that you keep these email sign-up forms simple. Simple email sign-up forms will encourage your audience to subscribe.
You want to obtain emails from your website instead of buying email lists. When you pay for email lists, people don’t voluntarily sign up to receive your emails. This means that they likely aren’t interested in your business, and your emails may end up in the spam folder or getting deleted.
However, when people sign up for your emails, you can send them tailored content that will help them convert. For example, you can send them promotional emails, deals, informative emails, and various other types. You can personalize these emails by including their name or sending them promotions based on their interests and previous products they viewed.
Personalization can help you gain your audience’s interest. It’s a great opportunity to send them content that will engage them and get them interested.
Email marketing is a great opportunity for your business to connect directly with leads. You can send information to them directly. Aside from social media marketing, this is the only method where you have a direct connection with your audience.
When you use email marketing, you can send your leads tailored content. You can target specific people in your audience and send them content that appeals to them. When you deliver more tailored content, you earn more conversions for your small business.
With email marketing programs like EmailMarketingFX, it’s easy to run your email marketing campaign. You can create, send, and monitor your emails all in one place. It makes it easy for you to send multiple emails to your interested leads.
By investing in email marketing, you will connect with more qualified leads and send them tailored content. This will help you earn more conversions for your small business.
WebFX can help you create an effective digital marketing plan
By investing in a digital marketing plan, you’ll obtain more valuable leads for your small business. You can choose the methods that are right for your business to help your business grow. At WebFX, we have years of experience creating customized digital marketing plans.
We’re a full-service digital marketing company that specializes in numerous digital marketing services.
We have a team of 500+ experts that are dedicated to your campaign. Our award-winning team of experts will bring their knowledge and expertise to help you create a digital marketing plan that works for your small business.
If you’re looking for results, we know how to drive them. To date, we’ve driven over $3 billion in sales and over 7.8 million leads for our clients. We focus on driving success for our clients first.
Our clients love the work we do for them. In fact, we have over 1020 client testimonials from a variety of industries. Check them out to see what it’s like to partner with a top digital marketing company like WebFX!
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