What is a Google Ads consultant?

A Google Ads consultant is an individual or company you can hire to assist you with advertising your business through Google’s search platform. These consultants are often Google Ads certified, demonstrating their knowledge in Google Ads. Some consultants may be a Google Partner or Google Premier Partner, indicating they’re experienced and skilled with Google Ads. A Google Ads consultant specializes in pay-per-click (PPC) advertising and display advertising, offering invaluable help for online ad campaigns. Keep in mind that there are two types of Google Ads consultants — those who make changes and those who provide advice. When you look into hiring an expert, make sure you know what you want from your consultant and ensure they provide what you need. Google Ads consultants perform tasks like: auditing existing campaigns; adding or adjusting keywords; and improving landing pages.

What are the benefits of Google Ads consulting?

Hiring a Google Ads consultant can offer numerous advantages for your company: access expertise, increase efficiency, keep up with marketing trends, and focus on other business areas.

How to choose the best Google Ads consultant?

Finding the best Google Ads consultant for your advertising campaign is essential if you want outside assistance. Hiring a skilled consultant enables you to increase conversions through this advertising platform, ultimately boosting your ROI. But how do you find the right consultant? There are several aspects to look out for when hiring a Google Ads consultant for your business: 1) Qualifications; 2) Experience; and 3) Team environment.

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How Much Does Google Ads Cost in 2025?

Let's start here: The average cost per click (CPC) on Google Ads in 2025 is $4.51 based on our analysis of over 10,000 real, commercial-intent keywords. But the real question isn’t just what you’re paying...it’s what you’re getting for […]

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