Skip to main content ↓

What Is B2C PPC? Everything You Need to Know About PPC for B2Cs

B2C PPC, also called business-to-consumer (B2C) pay-per-click (PPC) advertising, is the promotion of a B2C brand using PPC ads. PPC ads appear in search results, websites, and social media feeds, and are available through ad platforms like Google Ads and Microsoft Advertising.