SEO Automation: 10 SEO Automation Tools That Boost Efficiency
What is SEO automation?
SEO automation is the process of using tools to automatically complete tasks that help you improve your performance in search engine results pages.
To start with SEO automation, you need the right tools. There are dozens of SEO automation tools on the market, so how do you find the right one?
On this page, we’ll cover everything you need to know about SEO automation, including:
- What is SEO automation?
- What parts of SEO can I automate?
- What tasks can you do with SEO automation tools?
- What are the best SEO automation tools?
- Are there alternatives to SEO automation?
P.S. Before you invest in SEO automation, it’s essential to know the current state of your SEO, which can help you identify weak points that may benefit from automation. Use our SEO checker to get your free SEO report to help you gain valuable insight into your SEO!
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What is SEO automation?
SEO automation is the process of systematizing SEO tasks through tools or software to simplify your campaign. When you use SEO automation, you reduce the amount of manual work you need to do for your campaign and it can help you speed up tedious tasks.
What parts of SEO can I automate?
As you investigate automation for SEO, you’re probably wondering what processes you can automate for your business and what SEO tools you can use to do it. Here are a few things you can automate within your SEO campaign:
- Site monitoring
- Rank tracking
- Backlink analysis
- Competitor monitoring
- Report creation
- Error tracking
One key component of SEO that you can automate is site monitoring.
When you launch an SEO campaign, it’s a no-brainer to keep track of how it performs so that you can know what you need to improve. If you’re doing this manually, it can take a lot of time because there are numerous components to monitor on your site.
Some elements you’ll want to track with site monitoring include:
With automation, you can monitor your pages in one place to see how they perform. It helps simplify the process and collect data faster, so you can start putting that data into action.
The purpose of SEO as a strategy is to help you rank highly in search engines for target keywords. That said, one of the most important processes is search engine rank tracking.
When you have hundreds of pages on your site, it’s challenging to track each page’s ranking in the search results manually. It only gets more challenging as you add more pages to your site.
To simplify the process, you can use an SEO automation tool, like SE Ranking, that helps you track your pages’ rankings. It will help you keep track of all your pages, both new and old, to see how their rankings change or improve over time.
Backlinks are an essential part of your SEO campaign because they help improve your site’s trust and authority, which leads to increased rankings. It’s essential to monitor your backlink profile to ensure you’re getting high-quality links to your page.
Since you can have dozens of pages on your site, it can take a long time to monitor each page and all the backlinks you earn. SEO automation expedites this process and makes it easier for you to see who’s linking to your pages.
When you’re trying to rank in search results, you’re competing against dozens of businesses to rank at the top of the search results. It’s important to know your competition so you can create strategies to outrank them.
If you have a lot of different competitors, it’s challenging to keep track of them. When you automate your competitor monitoring, however, you can make it easier for your company to see who you’re competing against and find ways to outrank them in search.
When you invest in SEO, it’s vital to track your strategies’ performance. One of the most time-consuming tasks is creating SEO reports. You must gather all your data to see the bigger picture of your SEO performance.
SEO automation tools will automatically gather all your data for you. You can choose the time frame you want to see data, and your tool will automatically pull all that data in a digestible and easy-to-understand presentation.
SEO has a lot of moving parts. From optimizing pages to keyword integration to meta tag improvements, there are numerous tasks you’re completing to help your website rank better in search results. That means there’s a lot of room for errors to occur.
With SEO automation tools, you can have your software automatically detect when errors occur with your SEO. These tools can report any SEO issues and guide you on how to fix them.
What tasks can you do with SEO automation tools?
Before diving into the best SEO automation tools, it’s crucial to know what you can do with these tools. Here are three examples of tasks that SEO automation tools can help you complete:
1. Obtaining keyword ranking information
These tools will automatically gather data about your keyword rankings, including:
- You traffic
- Your positioning
- How many keywords have improved position
- How many keywords dropped in position
Automatically collecting this data enables you to gain an overview of how your keywords perform so you can make adjustments.
2. Monitoring traffic changes
With SEO automation software, you can monitor changes in your website’s traffic. Tracking your search engine traffic is crucial for understanding how your webpages perform in search results.
SEO automation tools can help you see:
- Gradual increases in traffic
- Spikes in traffic
- Gradual declines in traffic
- Dips in traffic
Tracking your traffic levels is crucial for helping you understand how your pages perform in search results.
3. Tracking backlinks
Backlinks are links to your website from other reputable companies. They play a significant role in boosting the trust and authority of your website. That’s why it’s crucial to track them, so you can see how many backlinks you’re earning,
With SEO automation software, you can have your tool check for backlinks you gained and lost. It’s an excellent way to keep track of these backlinks, so you can continually work to earn new ones and regain lost ones.
10 SEO automation tools to manage your SEO campaigns
Now that you know what you can automate with your SEO campaign, it’s time to look at SEO automation tools that can help you simplify the process. Here are a few tools you can use.
- Screaming Frog
- SE Ranking
- Alli AI
First on this list of SEO automation tools, let’s look at MarketingCloudFX. MarketingCloudFX is our proprietary marketing software powered by IBM Watson. Our marketing software can help you manage multiple SEO tasks to improve performance.
MarketingCloudFX enables you to track your pages’ rankings in search results. You can monitor how your rankings change and see how they improve. MarketingCloudFX will automatically pull all your ranking data to give you a clearer picture of your rank performance.
In addition to rank tracking, you can also monitor your competition. You can track changes on your competition’s website and see what they’re doing to ensure you stay a step ahead.
Our proprietary marketing software also provides artificial intelligence (AI) insights into your SEO campaigns. You can gain insight into your content performance, keyword rankings, and more.
First, you can use SEMrush to find valuable keywords for your SEO campaign. Since the way you optimize for keywords determine where your site appears in search results, you must integrate relevant keywords on your pages. Specifically, SEMrush helps you identify keywords your competition rank for so you can rank for them too.
You can see your competition’s top-ranking keywords and identify if you’re using them on your site. This process also enables you to find new keyword opportunities for your business.
Additionally, SEMrush also enables you to monitor your domain position and how your domain competes against other sites. You can also track your keyword rankings to see how you’re ranking in search results against other domains.
This SEO automation tool is great if you’re looking for something that will help you automate the process of finding relevant keywords and monitoring your site’s performance as well as keeping a close eye on your competition.
3. Screaming Frog
If you want to invest in SEO marketing automation, Screaming Frog is a great option. With Screaming Frog, you can crawl your site to better understand what’s hindering your site from performing better in search and improve your ranking.
This web crawling tool checks for problems with your SEO. It can identify common issues that hinder your SEO, including:
- Broken links
- Audit redirects
- Duplicate content
- And more
The best part about Screaming Frog is that you can set up regularly scheduled crawls so you don’t have to take time to do the crawls yourself.
Monitoring your site can be a tedious task, but this SEO automation tool makes it easy for you to monitor your site and understand how you can improve your SEO.
When you do automation for SEO, you want to ensure you use a program that enables you to monitor your site’s backlinks. Backlinks help you boost your site’s ranking in search results, so using a tool like Ahrefs is beneficial to improving your SEO.
This backlinks analysis tool enables you to monitor how well your site’s pages rank in search results. You can see where you’re ranking, who’s linking to your site, and more.
In addition to your links, you can use Ahrefs to monitor your competition’s backlinks. It creates a new opportunity for you to find potential places to earn backlinks for your site.
Additionally, Ahrefs enables you to set alerts for specific actions, including:
- New keywords you rank for
- New backlinks to your site
- Lost backlinks from your site
- Brand mentions of your business
It gives you a comprehensive look at your profile and automates the backlink analysis process for your company.
5. SE Ranking
Next on our list of SEO automation tools is SE Ranking. SE Ranking helps you complete multiple SEO tasks without having to put in much work.
This tool helps you with:
- Backlink monitoring
- Keyword research
- Monitoring rankings
- Website analysis
SE Ranking is help for SEO automation because it helps you get insight on how you can rank better in search results.
This automation tool is very data heavy. When you use SE Ranking, you can collect data on:
- Technical errors
- Meta tags and headers
- Website load speed
- Internal links
With all this data automatically collected for you, you can use it to inform your SEO campaigns and improve them.
When you’re optimizing your SEO campaign, it’s essential to pay attention to your social media campaigns, too. While there is no direct impact on rankings from social media, sharing your pages on social has an impact on the traffic you drive to your site.
This social listening tool is beneficial for finding bloggers and content publishers that are aware of your brand. It helps you connect with them so you could earn backlinks for your business.
SentiOne will also send you notifications if someone mentions your brand. If your brand is mentioned, you can see what they post about you and decide if it’s worth reaching out to them with relevant content.
This tool is great if you want to improve your backlink profile and earn better rankings in search results.
You can choose a package that focuses on your competition. This package allows you to analyze your competitors’ profiles so you can see what keywords they rank for that you currently aren’t targeting.
They also offer a package where you can find content ideas and influencers in your industry.
SERPWoo is a great SEO automation tool for monitoring who’s ranking for your keywords. This tool enables you to track the top 20 results for your keywords.
When you get the list of the top 20 sites ranking for your keyword, you can look at valuable information about the sites ranking in that position. You can look at metrics like:
- Page link authority
- Domain link popularity
- Social shares
- And more
This information helps you analyze why rankings fluctuate and change. It provides you with insight that you can use to create a more effective SEO strategy for your business.
9. Alli AI
Another of the best SEO automation tools you can use is Alli AI. This SEO tool helps you improve your search marketing efforts to drive more qualified traffic and leads for your business without using any coding.
Alli AI helps you harness the power of artificial intelligence to improve your schema markup. This tool will automatically generate and implement schema markup for your pages to help improve your search engine performance.
You can also use Alli AI to help optimize your pages in bulk. This tool enables you to avoid the dreaded task of manually optimizing each page and instead enables you to optimize all your pages at once.
This SEO automation tool also enables you to improve your performance in real-time. This tool automatically detects changes in search and traffic volume and adjust your pages to help you get the most value from your traffic.
To wrap up this list of SEO automation tools, let’s look at Outranking. Outranking leverages the power of artificial intelligence to help you improve your SEO performance.
Outranking will help you improve your content so it can rank better. This tool will score different elements of your content to discover what pages rank best and why. This tool will also help you identify relevant keywords to target to improve your performance.
Outranking is an excellent solution if you’re looking for an AI-based tool that will help you improve your SEO efforts.
An alternative to SEO automation tools: Hiring an SEO agency
As you look at SEO automation tools, you’ll find that there isn’t an all-in-one tool. Some tools focus solely on backlinks, while others focus solely on keywords.
Since there isn’t one go-to tool, you may have to invest in multiple tools. This can get extremely costly, and though the tools themselves automate SEO processes for you, you’ll still have to set up the tool and analyze the results they provide.
While automation for SEO is a great way to save you time, there’s an even more efficient solution: hiring an SEO agency.
So why hire an SEO agency?
You get a team of experts
When you hire an SEO agency, you’ll get a team of experts that are dedicated to your campaign.
These experts have experience working with automation tools, which means you don’t have to spend the time figuring out how to use them on your own.
You drive better results
Not only does working with an SEO agency save you time, but it helps you drive better results. Since SEO companies have experience with running SEO campaigns, they’ll know exactly what to do to optimize your campaign and improve it.
You get the resources you need
Additionally, an SEO company can provide you with more resources and help than SEO automation tools. These companies have the workforce and access to resources to help you create an SEO campaign that will grow your business online.
Start saving time on your SEO campaign today
SEO marketing automation can allow you to spend less time doing tedious SEO tasks and direct your energy towards other business initiatives. Though there are numerous SEO automation tools available, we recommend hiring an SEO agency like WebFX!
We have a team of 500+ experts that will bring their knowledge and expertise to your campaign. As a top-rated SEO company, you can count on us to run a successful SEO campaign for your business.
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