SEO Automation: 7 SEO Automation Tools that Boost Efficiency

Search engine optimization (SEO) is one of the most challenging yet rewarding digital marketing strategies for your company. If you’re in the midst of optimizing or implementing an SEO strategy, you might feel bogged down by your to-do list.

SEO automation can help take some of the weight off your shoulders! By automating tedious SEO processes, you allow your business to focus on more significant projects within your digital marketing campaign.

On this page, we’ll answer questions like:

  • What is SEO automation?
  • What parts of SEO can I automate?
  • What are the best SEO automation tools?
  • Are there alternatives to SEO automation?

P.S. Before you invest in SEO automation, it’s essential to know the current state of your SEO, which can help you identify weak points that may benefit from automation. Use our SEO checker to get your free SEO report to help you gain valuable insight into your SEO!

Our digital marketing campaigns impact the metrics that improve your bottom line.

See More Results

WebFX has driven the following results for clients:

$3 billion

In client revenue

7.8 million

Leads for our clients

5.2 million

Client phone calls

What is SEO automation?

SEO automation is the process of systematizing SEO tasks through tools or software to simplify your campaign. When you use SEO automation, you reduce the amount of manual work you need to do for your campaign and it can help you speed up tedious tasks. While you can’t automate every SEO process, you can automate some tasks to help improve efficiency.

What parts of SEO can I automate?

As you investigate automation for SEO, you’re probably wondering what processes you can automate for your business. Here are a few things you can automate within your SEO campaign:

  • Site monitoring
  • Rank tracking
  • Backlink analysis
  • Competitor monitoring

Site monitoring

One key component of SEO that you can automate is site monitoring.

When you launch an SEO campaign, it’s a no-brainer to keep track of how it performs so that you can know what you need to improve. If you’re doing this manually, it can take a lot of time because there are numerous components to monitor on your site.

Some elements you’ll want to track with site monitoring include:

  • Page load time
  • Site uptime
  • Broken links
  • And more

With automation, you can monitor your pages in one place to see how they perform. It helps simplify the process and collect data faster, so you can start putting that data into action.

Rank tracking

The purpose of SEO as a strategy is to help you rank highly in search engines for target keywords. That said, one of the most important processes is search engine rank tracking.

When you have hundreds of pages on your site, it’s challenging to track each page’s ranking in the search results manually. It only gets more challenging as you add more pages to your site.

To simplify the process, you can use an SEO automation tool, like SE Ranking, that helps you track your pages’ rankings. It will help you keep track of all your pages, both new and old, to see how their rankings change or improve over time.

Backlink analysis

Backlinks are an essential part of your SEO campaign because they help improve your site’s trust and authority, which leads to increased rankings. It’s essential to monitor your backlink profile to ensure you’re getting high-quality links to your page.

Since you can have dozens of pages on your site, it can take a long time to monitor each page and all the backlinks you earn. SEO automation expedites this process and makes it easier for you to see who’s linking to your pages.

Competitor monitoring

When you’re trying to rank in search results, you’re competing against dozens of businesses to rank at the top of the search results. It’s important to know your competition so you can create strategies to outrank them.

If you have a lot of different competitors, it’s challenging to keep track of them. When you automate your competitor monitoring, however, you can make it easier for your company to see who you’re competing against and find ways to outrank them in search.

7 SEO automation tools to manage your SEO campaigns

Now that you know what you can automate with your SEO campaign, it’s time to look at SEO automation tools that can help you simplify the process. Here are a few tools you can use.

1. SEMrush

SEMrush homepage preview

Price: $99 – $399 per month

SEMrush is one of the most popular SEO automation tools. This tool is extremely popular because it allows you to automate multiple aspects of your SEO campaign.

First, you can use SEMrush to find valuable keywords for your SEO campaign. Since the way you optimize for keywords determine where your site appears in search results, you must integrate relevant keywords on your pages. Specifically, SEMrush helps you identify keywords your competition rank for so you can rank for them too.

You can see your competition’s top-ranking keywords and identify if you’re using them on your site. This process also enables you to find new keyword opportunities for your business.

Additionally, SEMrush also enables you to monitor your domain position and how your domain competes against other sites. You can also track your keyword rankings to see how you’re ranking in search results against other domains.

This SEO automation tool is great if you’re looking for something that will help you automate the process of finding relevant keywords and monitoring your site’s performance as well as keeping a close eye on your competition.

2. Screaming Frog

Screaming Frog homepage preview

Price: Free version available, $167 per year for the paid version

If you want to invest in SEO marketing automation, Screaming Frog is a great option. With Screaming Frog, you can crawl your site to better understand what’s hindering your site from performing better in search and improve your ranking.

This web crawling tool checks for problems with your SEO. It can identify common issues that hinder your SEO, including:

  • Broken links
  • Audit redirects
  • Duplicate content
  • And more

This tool will also analyze your page title and metadata to ensure that it’s adequately optimized for search engines.

The best part about Screaming Frog is that you can set up regularly scheduled crawls so you don’t have to take time to do the crawls yourself.

Monitoring your site can be a tedious task, but this SEO automation tool makes it easy for you to monitor your site and understand how you can improve your SEO.

3. Ahrefs

ahrefs homepage preview

Price: $99 – $999 per month

When you do automation for SEO, you want to ensure you use a program that enables you to monitor your site’s backlinks. Backlinks help you boost your site’s ranking in search results, so using a tool like Ahrefs is beneficial to improving your SEO.

This backlinks analysis tool enables you to monitor how well your site’s pages rank in search results. You can see where you’re ranking, who’s linking to your site, and more.

In addition to your links, you can use Ahrefs to monitor your competition’s backlinks. It creates a new opportunity for you to find potential places to earn backlinks for your site.

Additionally, Ahrefs enables you to set alerts for specific actions, including:

  • New keywords you rank for
  • New backlinks to your site
  • Lost backlinks from your site
  • Brand mentions of your business

It gives you a comprehensive look at your profile and automates the backlink analysis process for your company.

4. SE Ranking

se ranking homepage preview

Price: $39 – $189 per month for daily monitoring

Next on our list of SEO automation tools is SE Ranking. SE Ranking helps you complete multiple SEO tasks without having to put in much work.

This tool helps you with:

  • Backlink monitoring
  • Keyword research
  • Monitoring rankings
  • Website analysis

SE Ranking is help for SEO automation because it helps you get insight on how you can rank better in search results.

This automation tool is very data heavy. When you use SE Ranking, you can collect data on:

  • Technical errors
  • Meta tags and headers
  • Website load speed
  • Internal links
  • Images

With all this data automatically collected for you, you can use it to inform your SEO campaigns and improve them.

5. SentiOne

sentione homepage preview

Price: Book for a demo

When you’re optimizing your SEO campaign, it’s essential to pay attention to your social media campaigns, too. While there is no direct impact on rankings from social media, sharing your pages on social has an impact on the traffic you drive to your site.

You want to make sure you’re doing social listening, which is the process of monitoring what users say about your brand and how they interact with it, and SentiOne can help you with that.

This social listening tool is beneficial for finding bloggers and content publishers that are aware of your brand. It helps you connect with them so you could earn backlinks for your business.

SentiOne will also send you notifications if someone mentions your brand. If your brand is mentioned, you can see what they post about you and decide if it’s worth reaching out to them with relevant content.

This tool is great if you want to improve your backlink profile and earn better rankings in search results.


sistrix homepage preview

Price: $112 per month plus additional fees

SISTRIX is an SEO automation tool that enables you to choose what you want to monitor with your campaign. They offer numerous packages related to improving your SEO.

You can choose a package that focuses on your competition. This package allows you to analyze your competitors’ profiles so you can see what keywords they rank for that you currently aren’t targeting.

They also offer a package where you can find content ideas and influencers in your industry.

7. SERPWoo

serpwoo homepage preview

Price: $49.95 – $299.95 per month

SERPWoo is a great SEO automation tool for monitoring who’s ranking for your keywords. This tool enables you to track the top 20 results for your keywords.

When you get the list of the top 20 sites ranking for your keyword, you can look at valuable information about the sites ranking in that position. You can look at metrics like:

  • Page link authority
  • Domain link popularity
  • Social shares
  • And more

This information helps you analyze why rankings fluctuate and change. It provides you with insight that you can use to create a more effective SEO strategy for your business.

An alternative to SEO automation tools: Hiring an SEO agency

As you look at SEO automation tools, you’ll find that there isn’t an all-in-one tool. Some tools focus solely on backlinks, while others focus solely on keywords.

Since there isn’t one go-to tool, you may have to invest in multiple tools. This can get extremely costly, and though the tools themselves automate SEO processes for you, you’ll still have to set up the tool and analyze the results they provide.

While automation for SEO is a great way to save you time, there’s an even more efficient solution: hiring an SEO agency.

So why hire an SEO agency?

You get a team of experts

When you hire an SEO agency, you’ll get a team of experts that are dedicated to your campaign.

These experts have experience working with automation tools, which means you don’t have to spend the time figuring out how to use them on your own.

You drive better results

Not only does working with an SEO agency save you time, but it helps you drive better results. Since SEO companies have experience with running SEO campaigns, they’ll know exactly what to do to optimize your campaign and improve it.

You get the resources you need

Additionally, an SEO company can provide you with more resources and help than SEO automation tools. These companies have the workforce and access to resources to help you create an SEO campaign that will grow your business online.

Start saving time on your SEO campaign today

SEO marketing automation can allow you to spend less time doing tedious SEO tasks and direct your energy towards other business initiatives. Though there are numerous SEO automation tools available, we recommend hiring an SEO agency like WebFX!

We have a team of 500+ experts that will bring their knowledge and expertise to your campaign. As a top-rated SEO company, you can count on us to run a successful SEO campaign for your business.

Contact us online or give us a call today at 888-601-5359 to speak with a strategist about our SEO services!