Amazon Customer Questions and Answers [5 Best Practices]
Have you ever looked at a product on Amazon and had a question about it? If so, you may have turned to Amazon’s Customer Questions and Answers section. This section is very beneficial to buyers and sellers alike.
On this page, we’ll provide you with four reasons why you should answer customer questions on Amazon and five tips for answering customer questions properly.
If you want to learn more about how WebFX can help you with your Amazon product pages, call us today at 888-601-5359 to speak with a strategist.
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What are seller questions?
Seller questions are questions that customers ask on the product page. They can be found towards the bottom of the product page. These questions are asked by users that can’t find the information within your product listing.
Customers ask questions about products because they are crucial to their purchasing decision. There are multiple types of questions you can expect from your audience. These questions typically revolve around how a product works, a specific feature of it, or size.
Here are a few sample questions companies may get:
- Does this shirt shrink when washed?
- What tools are needed to assemble this desk?
- Is this basketball regulation size?
- Are these mugs dishwasher and microwave safe?
These are the types of questions you can expect from customers. You want to take time to answer these questions to ensure that you provide your audience with valuable information. It can be the difference between earning or losing a conversion.
Why is it important to answer Amazon customer questions?
Are you wondering why you should answer customer questions? Here are four reasons why you should take the time to answer questions from your customers.
1. You build trust with your audience
You will attract first time buyers to your page. It’s crucial that you build their trust in your business and your products. Customer reviews can help but answering their questions will help build that trust even more.
When you answer your customers’ questions, they trust your knowledge and expertise. You help them feel confident that you are knowledgeable about your products. They feel comfortable relying on your expertise to make a decision.
You want to build confidence in your audience because it helps you earn their trust and gets them to purchase your products. By answering customer questions, you help your audience feel reassured about purchasing from your business.
2. You earn conversions
Answering customer questions helps your business earn valuable conversions. People won’t buy products if they are unsure about them. By answering customer questions, you help build confidence with your audience.
You help them feel as though your product is the best option for them. They will choose your product over the competition because they trust your knowledge and expertise. It will lead to more conversions for your business.
Answering questions may also be the final nudge your audience needs to convert. If the information they hear is positive, it convinces them to make a purchase.
3. You improve your product’s exposure
When your audience asks questions and you answer them, there’s a chance that you or your audience will use keywords. This can help improve your page’s relevancy and help you rank better for other keywords.
You may use keywords you hadn’t come across previously in your keyword research. It’s a great opportunity for you to have your product appear in other keyword results. This enables you to reach more leads for your business.
4. You learn from your audience
Questions help you see where there are gaps with your listing. If people are asking questions about your products, you may find that there is important information missing. It’s an opportunity for you to review your product listing and see where you can improve.
These questions help you understand how your audience thinks about your product. What information is important to them? If you receive numerous questions about the dimensions, you can infer that the size of the product is crucial in their purchasing decision.
When your audience asks questions, previous customers may answer their questions. Their answers are another opportunity for you to see where your products succeed and where they need improvements. It’s a great way for you to get insight into your product and how you can make it better.
5 best practices for answering customer questions
You’re ready to start answering questions from your customers, but what’s the best way to do it? Here are five tips to help you answer customer questions properly.
1. Keep answers short and concise
When you’re answering your audience’s questions, keep your answers short. People don’t want to get a novel-long response to their question. They may lose interest and not read the entire response.
A quick and concise answer will do the trick. You can provide your audience with useful information in one or two sentences. Be specific and informative.
By keeping your responses concise, you’ll help your audience obtain valuable information faster. It will also encourage other people to read your answer. Some people may have similar questions that others are asking, and a short response will help them get the valuable information they need first.
2. Answer quickly
Time is money, especially regarding Amazon questions. Forgetting to answer customer inquiries or concerns quickly can lead to a loss of conversions. If people are thinking about purchasing your product and ask a question, you’ll want to answer that question as soon as possible.
You want to answer your audience’s questions while your product is fresh in their minds. It gets them to think about your product more and consider converting.
Amazon gives you 30 days to answer questions. Even though there is a large window, you’ll generally want to answer the question within a few days. This keeps your product fresh in your audience’s mind.
3. Remain professional
When you answer questions from your audience, you want to keep your responses professional. Never let your emotions take over your response to questions. You want to keep your responses positive and professional to ensure a positive response from your audience.
You don’t want to give a poor response due to lack of knowledge or letting your emotions take over. Your tone should always be professional, but kind. You want to convey to your audience that you care about them and value their questions.
When answering questions from customers, you’ll want to keep your company’s brand in mind. It’s crucial that your response matches your company’s overall style. It helps build brand recognition with your audience and earn conversions.
4. Avoid nonsense questions
There is a good chance that people will troll your Amazon product listing by asking outlandish or irrelevant questions. It can be difficult to know how to handle these nonsense questions.
You’ll receive questions like “how much is your company worth?” or “do you know how to juggle?” These are random examples but are the type of questions your audience might ask.
The important part to note is that it’s not necessary for businesses to answer every single question. Amazon allows you to skip past questions that are irrelevant to your product listing.
Overall, focus on valuable questions that add to the user’s experience or helps them decide to purchase your product.
5. Ask for help
When you list your products, there’s a chance you may get questions you can’t answer. Amazon’s rule of thumb is to only provide an answer if you know that’s the definite answer. Don’t reply to customer questions if you don’t know your answer is right.
If you personally don’t know the answer to that question, you can pass it on to a professional. Reach out to someone who is knowledgeable about your products. This will help you provide better answers for your audience instead of leaving the questions untouched.
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Amazon’s Customer Questions and Answers section provides your business with an opportunity to provide valuable knowledge to your audience. Answering customer questions benefits your business because it helps you earn conversions by instilling knowledge and confidence in your audience. At WebFX, we will use our knowledge to help you better optimize your Amazon SEO campaign.
We’re a full-service digital marketing company that specializes in Amazon SEO. Our team of 200+ experts will help you optimize your campaign. We’ll help you optimize your answers to provide the best response for your customers.
In addition, we can help you with other aspects of your Amazon profile. Our team Amazon experts can help you optimize your keywords, titles, product descriptions, and more. We’ll help you optimize your listings to perform better in the search results so you can obtain more valuable leads.
If you’re looking for a company that drives results, look no further than WebFX. To date, we’ve driven over $1.5 billion in sales and over 4.6 million leads for our clients. We focus on creating campaigns that help drive successful results for your business.
Don’t believe us? Just ask our clients! Check out our 550+ client testimonials that attest to the great work we do!
Start answering customer questions on Amazon today
If you’re ready to start driving better results with your Amazon product listings, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to helping your business reach new heights!
Ready to start your Amazon SEO campaign? Call 888.449.3239 or contact us online today to learn more about how WebFX can help with your marketing challenges.