Best Marketing Agencies for Promoting Your Amazon Store
Learn more about the best Amazon service providers
What is digital marketing for Amazon?
Digital marketing for Amazon includes any tactic or approach to increase traffic and conversions to an Amazon store. Some popular digital marketing methods include SEO, PPC, social media advertising, and content marketing.
What does digital marketing for Amazon involve?
Every marketing company for Amazon will have a slightly different approach. However, there are a few things you can expect when working with a marketing agency.
First, you will connect with an agency and learn more about their services. Most often, they will create a proposal for how they plan to improve your Amazon store and reach your goals. If you commit, then they will move forward with the plan they created.
From there, you will communicate with one or multiple account managers to:
- Optimize your product listings and store presentation to suit Amazon’s guidelines
- Create a consistent user experience extending from your website to your Amazon store
- Track user behavior and uncover what prospects want from your company
- Drive leads and purchases to your store from various channels
What should I look for in the top marketing agencies for Amazon?
You know which agencies topped our list of the best marketing companies for Amazon, but what goes into choosing these companies? When selecting the top Amazon marketing agencies, we looked at several key features — and you should too, when hiring an Amazon marketing agency — including:
1. In-depth knowledge
Just like email marketing and social media marketing, Amazon is its own digital marketing strategy.
That’s why the best Amazon marketing companies will have a dedicated team or department for promoting brands on Amazon. These teams understand the Amazon Marketplace and recognize what it takes to rank well in search results, deliver exceptional service, and streamline inventory management.
Whether your business is new or familiar with selling on Amazon, you want a partner that knows Amazon and stays up-to-date on the latest features, trends, and tactics on the marketplace because that kind of agency will guide you towards success.
2. Positive reviews
Case studies, testimonials, and reviews all provide perspective on an agency and their service.
Besides looking at the number of reviews, it’s important to look at the quality. A reviewer that explained why a business met or failed to meet their expectations provides helpful context that you can use to narrow your choices.
Generally, top Amazon marketing agencies will feature a significant amount of positive reviews.
These agencies will also include testimonials and case studies on their websites. Use these resources to learn more about the client experience. Keep in mind that some agencies will not publish case studies due to non-disclosure agreements (NDAs).
3. Client-focused deliverables
Deliverables are another critical component to finding and choosing the best Amazon marketing companies. Businesses today often want an all-in-one solution, like when selecting an inventory management software.
Top agencies will provide these features with their services.
These agencies will also anticipate what their clients need to succeed and include those deliverables in their services. SageMailer, for instance, incorporated A/B testing into its program because A/B testing can offer data-driven insight into the best time to send review request emails.
4. Transparent pricing
While custom pricing is useful for enterprise-level companies, it’s time-consuming for small-to-midsized businesses (SMBs). You may waste hours researching and contacting multiple marketing agencies only to discover they’re outside your budget for SMB Amazon marketing.
That’s why our list of the best Amazon marketing agencies highlighted companies with upfront pricing.
Besides publishing their rates online, these organizations offered realistic prices for their services. For example, some services, like Amazon SEO, can attract shady businesses that advertise super-low rates but provide subpar service.
5. Unmatched client support
The top Amazon marketing agencies on our list serve plenty of clients, but you want to feel like their only client when you work with one of them. That’s why some, like WebFX and Amazon, provide your business with a dedicated account manager.
This personalized approach allows companies like WebFX to deliver unmatched client support.
WebFX, for instance, maintains a client retention rate of 91% — the industry average is around 50%. Not to mention, the Amazon marketing company boasts a client recommendation score that’s 488% higher than the nationwide average.
How do I find the best Amazon marketing company for my business?
Are you ready to start (or narrow) your search for the best Amazon marketing company?
Then check out our quick tips for how to find a top Amazon marketing agency for your business:
- Determine what you need in a service or software
- Set a realistic budget
- Decide if you want to work with someone local, nationwide, or international
- Ask people in your network for recommendations
- Look for frequent problems or perks in online reviews or testimonials
- Try a free trial (if possible)
- Request a discovery call and compile a list of questions to ask
Keep in mind when looking for an Amazon marketing company that you are in control.
If you book a discovery call with an agency, that doesn’t mean you have to sign with them. Instead, that call is for both of you. Use it to learn about one another and decide whether you’re a good fit for each other. In comparison, if you sign up for a free trial, you can always cancel it.
With these quick tips, you can set yourself up for success when researching Amazon marketing agencies.
How much do digital marketing services for Amazon cost?
According to our research, companies can pay $9000 to $60,000 per month for marketing on Amazon.
Why such a big range? That’s because each marketing plan for Amazon looks different depending on your needs, goals, and budget. If you want to overhaul your Amazon store and make that your primary source of profit, you might be willing to spend more on a monthly marketing package.
Working with any of the best marketing agencies for Amazon will help you decide what you need to spend to get the most impact for your investment.
Are you ready to find the best Amazon marketing company for your business?
Partnering with an Amazon marketing company can help your business in multiple ways, including:
- Growing your online sales
- Increasing your Amazon rankings
- Improving your order fulfillment
- And more
Whether you’re looking for help with Amazon SEO, product photography, order fulfillment, review management, or general consulting, this list of the top Amazon marketing agencies can help you get started.
Curious about what our Amazon agency can do for you? Contact us online today!