Top 10 Marketing Goals Examples for 2025

Looking for marketing goals examples that deliver measurable results? You’re in the right place.

Marketing goals outline what you want your marketing to achieve — like building brand awareness, attracting qualified visitors, or increasing revenue — and you’ll get more from them when you turn each one into a SMART goal and tie it to clear objectives and key results (OKRs).

In this guide, we’ll walk through 10 common marketing goals and share SMART-style objectives you can plug into your marketing plan or OKR framework.

Marketing goal examples for 2025

Not every business needs the same marketing goals, so use this quick chart to find the goals that best fit your situation and jump to those examples.

You don’t need to tackle all 10 at once. Most teams focus on the two or three goals that match their biggest bottlenecks. Newer brands or companies just getting started with digital usually prioritize awareness and traffic, while more established businesses lean into leads, conversions, revenue, and customer lifetime value.

Once you’ve chosen your priorities, turn each broad goal into SMART objectives — Specific, Measurable, Achievable, Relevant, and Timely — so you know exactly what success looks like.

Let’s look at each marketing goal example below, as well as some SMART objectives that will help you reach your overarching goals.

1.  Build brand awareness

First up on our list of marketing goals is building brand awareness. This goal is especially common for businesses that are new to digital marketing, launching a new brand, or expanding into a new market.

SMART objectives for building brand awareness

• Rank on page one for 100 new keywords this quarter.
• Earn 20 new Facebook followers this month.

This goal is simple — you want to get your brand in front of more people. If nobody knows about your business, they can’t contact you or purchase. So, building brand awareness is crucial if you want to generate sales and revenue (more on those goals later).

Digital marketing strategies like search engine optimization (SEO) and pay-per-click advertising (PPC) can help you gain visibility in search results, so more people can discover your business, products, and services.

*Keep in mind, the SMART goals in this post are examples; your unique goals and budget will determine the goal numbers you set.

2. Rank higher in search results

Next up on our list of marketing goals is ranking higher in search results. This goal is a good fit for companies that already have some brand awareness or traffic but want to show up more often for high-intent searches.

SMART objectives for ranking higher in search results

• Earn three featured snippets this month.
• Improve ranking for 50 keywords this quarter.

Higher search rankings translate to increased brand awareness and contribute to your lead and revenue goals since more people will find your business online and contact you or purchase. When setting search ranking goals, make sure to focus on targeting keywords related to your business.

This will ensure your content appears in front of qualified leads — people most interested in purchasing your products and services. And ultimately, it’ll earn you a higher return on investment (ROI).

3. Increase website traffic

Ranking higher in search results helps more people find your business, and it sends more traffic to your website — the ultimate destination for converting leads. Once on your site, visitors can check out the content that answers their questions and helps them learn more about your business, products, and services.

This goal is ideal for teams that have a functional website but aren’t yet getting steady, qualified traffic from search, social, or paid channels.

SMART objectives for increasing website traffic

• Increase website traffic by 25% this year.
• Improve PPC click-through rate (CTR) by 5% this quarter.

Be sure to include internal site links and calls-to-action (CTAs) to help visitors navigate your site and take the next step.

4. Establish authority in your industry

Getting people to recognize your business is great, but you know what’s even better? Getting them to trust you. If you want people to buy, you need to show them you’re an authority in your industry.

This goal is especially important for businesses in competitive or complex industries where expertise and trust heavily influence buying decisions.

SMART objectives establishing authority in your industry

• Earn 10 blog post shares this month.
• Earn 20 backlinks this month.

How do you build authority online? Consider creating helpful, informative content that answers searchers’ questions and positions you as a trustworthy source. Sharing SEO-optimized content is also a great way to boost your rankings in search results, which also helps you earn more website visits.

5. Boost brand engagement

When people arrive at your site, you want to keep them engaged. If they don’t like what they see on your site, they’ll waste no time hitting the back button — which can contribute to high bounce rates.

This goal typically makes sense once you’re already generating traffic and want visitors to stay longer, explore more content, and interact with your brand.

SMART objectives for boosting brand engagement

• Respond to 90% of new social media comments this month.
• Increase average time on your site to three minutes by the end of the year.

High bounce rates send negative signals to Google that hinder your ability to rank in search results. So, make sure you set some achievable goals related to boosting engagement and interaction with your brand.

6. Generate qualified leads

This goal is a strong fit for B2B and high-consideration B2C companies that rely on form fills, demos, or quote requests to feed their sales pipeline.

SMART objectives for generating qualified leads

• Gain 50 new email subscribers this month.
• Earn 100 guide downloads this quarter.

One of the main things you’re going for is to create leads — or, more specifically, to create qualified leads. What that means is that you need to attract the interest of people who have an interest in what you offer. You need to target keywords that will be looked up by people who are likely to buy.

7. Convert users

Once you have your leads, you need to get them to take that final step and buy from you. Conversion goals are best for businesses that are already generating leads or cart activity but want to improve how many of those opportunities turn into paying customers.

SMART objectives for converting users

• Earn 100 new quote requests this quarter.
• Increase first-time customer purchases per month by 3%.

Online marketing strategies like SEO, PPC, and more focus on attracting people to your site, but once they’re there, you have to turn them into loyal customers. Be sure to include plenty of conversion opportunities on your website and online marketing materials  — and make it easy for people to take the next step.

8. Increase revenue

This next marketing goal example is the primary goal of most marketing campaigns — generate revenue. This goal is a priority for companies that already have some marketing engine in place and want to understand which channels and campaigns actually move the revenue needle.

SMART objectives for increasing revenue

• Improve PPC ROI by 5% this month.
• Increase total revenue by 25% this year.

Ultimately, all of your marketing efforts are aimed at generating revenue. And setting revenue goals helps you more accurately evaluate your marketing campaigns and identify channels that drive the best results for your business.

9. Improve customer lifetime value (CLV)

Many businesses also set marketing goals to improve customer lifetime value (CLV) or the total value of customers from first to last purchase. It costs 10 times more to reach a new customer than it does to retain an existing customer.

This goal is especially useful for subscription-based businesses or brands with repeat purchases, where long-term relationships drive most of the profit.

SMART objectives for improving customer lifetime value

• Obtain 15 customer testimonials in six months.
• Find and respond to 10 Google reviews this month.

So, improving customer loyalty and lifetime value is an extremely valuable goal. Loyal customers can also provide great word-of-mouth recommendations and boost awareness of your business. To accomplish this goal, focus on providing quality customer service.

Treat your customers well, and you’ll inevitably have some that do the same for you. Of course, quality site design and content play a role in inspiring customer loyalty too.

10. Make smarter business decisions with marketing data

The final marketing goal example focuses on evaluating your marketing efforts and using data to improve your campaigns and overall business decisions. Basically, make sure you learn from your marketing process.

This goal fits teams that have multiple marketing channels running and want a clearer view of what’s working, what isn’t, and where to invest next.

SMART objectives for making smarter business decisions with marketing data

• Analyze your SEO campaign and use data to improve SEO conversions by 25% this year.
• Identify and fix five weak points in your conversion funnel this quarter.

Track what’s working and what isn’t with tools like Google Analytics and RevenueCloudFX, and learn everything you can about your customers. This will help you be more effective at everything you do.

Achieve your online marketing goals with WebFX

Setting clear digital marketing goals is the first step to success, but achieving those goals is another battle. Fortunately, that’s why WebFX is here. With over 1000 clients, we offer services in SEO, PPC, web design, social media, and more to help you accomplish your business goals.

Give us a call at 888-601-5359 or contact us online today to get started!