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What is an internal link and why is internal linking important?

Creating great content and earning authority links are key elements of a search engine optimization (SEO) strategy. And when you publish new content, you want to drive as much traffic to it as possible.


Get quick answers to our most commonly asked questions about internal linking.

What is an internal link?

Internal links are hyperlinks that point from one page on a domain to a different page on the same domain. In other words, internal links connect pages on the same website, meaning that the source and target domain are the same.

What is the difference between an internal and an external link?

Internal links are links pointing from one domain to the same domain, whereas external links are links from other websites coming to or from your website.

Why are internal links important for SEO?

Think of your website as a web strung from one end to the next by links. In the same way spiders will follow and crawl these links, users also benefit from the improved experience provided by contextual links. Web spiders use internal links to crawl our websites and move from one page to the next.