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Google’s AI Mode Is Here: What SEOs Need to Know (And Do) to Succeed
SEO
Google’s AI Mode Is Here: What SEOs Need to Know (And Do) to Succeed

In less than three months, Google's AI Mode went from an opt-in feature in Search Labs to the newest member of the Google Search experience. Now, users can have an end-to-end AI search experience. https://www.youtube.com/watch?v=sxUBThVQLjU But, what does that mean […]

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Learn how to grow website traffic

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TO TOP

CTV ads offer three major benefits to advertisers: ad-targeting features that help you reach your intended audience, access to a broader audience via the streaming platform’s subscriber base, and the ability to track your campaign’s success.

Let’s dive in a bit more to see how these benefits can help your brand.

Access to ad targeting features

One of the reasons CTV advertising is so appealing to marketers is because it gives you access to audience targeting features. With targeting features, you can ensure your ads reach your intended audience.

You’ll be able to create specifically targeted ads that appeal to your target audience and launch them knowing the right people will see them. You can target audiences based on location, age range, streaming interests, and more!

Measure your results and adjust your campaign

Along with ad targeting features, you’ll be able to measure the success of your Netflix ads so you can better understand how your campaign is performing. With CTV advertising, you can track and analyze campaign metrics like:

Being able to track the success of your campaign means you can continually adjust elements of your campaign that might be underperforming. That way, you can ensure your Netflix ads (or other CTV ads) can continue to drive better results for your brand and earn a higher return on investment (ROI).

Reach a wider audience

You can reach an incredibly large audience when you run CTV ads on Netflix and other video streaming platforms.

Running Netflix CTV ads gives you the opportunity to connect with its 221 million subscribers. But that’s not all — there’re plenty more people you can reach with your CTV ads on other streaming platforms, including:

This kind of exposure can help you boost your brand awareness and recognition, familiarizing viewers with your brand and boosting your overall visibility. Who doesn’t want that?