Here’s How To Track AI Search Rankings Like a Pro in 2025 (+ Tools & Tips)

SEO didn’t die — it just got smarter (and sneakier).

Now that AI tools are curating results for users, your brand’s ability to get found depends on whether generative artificial intelligence (AI) thinks you’re worth mentioning. It used to be simple: Find a keyword, climb the rankings, get clicks — but the times they are a-changin’. You need to know how AI sees you and if it even sees you at all.

AI-powered platforms and features like Google’s AI Overviews, ChatGPT, Gemini, and Perplexity are generating answers using content from across the web — sometimes linking to sources, sometimes not. That means your pages might be influencing AI results, driving traffic… or being completely ignored.

And here’s the kicker: You won’t see any of that in your regular rankings or analytics unless you’re actively tracking it. This is where AI visibility tracking comes in. 

Let’s show you exactly how to track AI search rankings like a pro, so you can stop guessing where your traffic went (or why).

Here’s your roadmap:

• What is AI visibility tracking?
• Why you need to track rankings in AI search
• What makes tracking AI search visibility so tricky?
• How to track AI search rankings in 2025
• How to optimize for AI visibility
• FAQs about AI search visibility

What is AI visibility tracking?

AI visibility tracking is the process of monitoring how your brand or website shows up in AI-generated search results. This includes mentions, citations, summaries, and links across features and platforms like Google’s AI Overviews, Bing’s AI-powered summaries, ChatGPT, Gemini, Perplexity, and more.

It goes beyond traditional keyword rankings. Instead of measuring your position on static search engine results pages (SERPs), you’re tracking whether AI tools pull from your content, credit your brand, or link to your pages when generating answers.

So… how is this different from traditional SEO tracking?

In traditional search engine optimization (SEO), you track how your site ranks for specific keywords on search engines like Google or Bing. You use tools to monitor your rank position (say, #3 for “best CRM for nonprofits”) and from there, you analyze impressions, clicks, and conversions.

But in AI-powered search, there’s no set “ranking.” Instead:

• ChatGPT might summarize your blog post with or without citing you
• Gemini might link to your competitor’s landing page in an answer you helped inform
• Google AI Overviews might pull content from 3–5 domains, and you may not know if yours made the cut

That’s why AI visibility tracking matters. It helps you answer questions like:

• Am I being cited or linked in AI-generated content?
• Which platforms are referencing my brand (or skipping it)?
• What kind of prompts or queries surface my site in AI tools?

If you’re not tracking where you show up in this evolving ecosystem, you’re missing half the story and likely leaving traffic, leads, and brand equity on the table.

Why you need to track rankings in AI search

60% of marketers say they’ve seen organic traffic drops due to AI answers.

AI-generated results aren’t fringe anymore. They’re quickly becoming the default search experience for millions of users.

• Google is rolling out AI Overviews by default in search results
• ChatGPT already includes real-time browsing in GPT-4
• Gemini, Claude, and Perplexity are rapidly growing their user bases

Even if you’re still ranking well in traditional search, your audience might never see those listings because generative AI already answered their question first.

Meanwhile, AI Overviews are quietly eating into your visibility, and you might not even know it. When AI tools generate responses, they often summarize multiple sources, and sometimes link back to them — but not always. That means:

• Your content could be influencing AI answers without earning a click
• Your competitors might be getting cited and linked, while you’re left out
• You could be losing traffic, leads, and authority without any red flags in your standard SEO reports

The worst part? You can’t optimize what you don’t measure.

If you’re not actively tracking where your content shows up in generative AI tools, you’re left guessing, and that makes it nearly impossible to adjust your strategy. Hence, if you’re not tracking it, you’re losing it.

What makes tracking AI search visibility so tricky?

Tracking AI visibility sounds simple until you realize AI search doesn’t follow the same rules as traditional SEO.

AI-generated answers are personalized, volatile, and platform-specific, which makes monitoring your brand’s presence harder than just typing in a keyword and checking the SERPs.

The challenges of tracking AI search rankings

1. Different platforms show different results
2. AI responses are personalized
3. AI search results’ algorithms are evolving

Let’s go through each reason:

1. Different platforms show different results

If you want to see if Google’s AI Overview or generative AI chatbots mention your brand, prepare to check different platforms. That’s because you’ll see various results, even with the same prompt.

For example, let’s say you are in the business of home cleaning in Harrisburg, PA, and want to check your AI search visibility. You may find that ChatGPT’s response may differ from Bing CoPilot’s for the prompt “best home cleaning service provider in Harrisburg, PA,” as shown here:

ChatGPT’s response provides a list of home cleaners and offers a tip to check their reviews. On the other hand, Bing CoPilot provides a different list and offers to answer follow-up questions from the user:

2. AI responses are personalized

AI models may give different results based on location, search history, and other factors. As a result, you may either overestimate or underestimate your visibility in AI-generated results.

Even if you optimize for AI Mode responses exceptionally well, for example, a user’s personalization could affect whether your business appears, like due to brand preferences based on their search history.

3. AI search results’ algorithms are evolving

“AI search engine results are constantly changing,” says Justin Drumm, Conversion Rate Optimization (CRO) Analyst at TeamAI and Nutshell.

When Google AI Overviews first rolled out in early 2024, users had to be signed into their Google account to see them in the SERPs. Today, searchers are served AI Overviews even when they’re not logged in.

ChatGPT was not connected to the Internet when it was launched in 2022 and was only trained with data from 2021 and older. A lot has changed since then.

OpenAI recently announced ChatGPT search, which is connected to the Internet and lets users select it if they want the latest information from web sources. Users can access it through a web browser or through the desktop and mobile apps.

AI search results’ algorithms will continue to evolve to suit users’ needs.

How to track AI search rankings in 2025

There’s no single dashboard (yet) that shows where your brand appears across AI-generated search results, but with emerging AI visibility tools, you’re definitely not stuck in the dark.

Here’s how to start tracking your AI search rankings step-by-step, using real tools and techniques.

1. Manual search
2. Google Search Console
3. Semrush
4. Ahrefs
5. Google Analytics 4 (GA4)

Let’s go through each one:

1. Run manual AI prompt checks

Sometimes the fastest way to test visibility is the simplest: Act like your audience. Use a generative AI chatbot or search engine to test keywords relevant to your business.

Here’s how:

• Go to Google or Bing (to check AI Overviews and AI-powered summaries)
• Use platforms like ChatGPT, Gemini, Perplexity, or Claude

Use prompts like:

• “Best [product/service] in [location]”
• “Top companies for [pain point]”
• “What is [your brand] known for?”

Then check for:

• Mentions in AI Overviews (in Google search results)
• Brand citations or links in ChatGPT or Gemini responses
• Snippets or summaries pulled directly from your site
• Competitor mentions where your content should be showing up

Track your findings in a spreadsheet weekly or monthly to monitor trends. Note that slight changes in prompt phrasing can surface different results, so test variations to uncover new angles and patterns.

Your SEO effort of keyword research will come in handy at this stage. Tools like KeywordsFX can generate relevant keywords to get you started!

2. Use Google Search Console (for AI Overview impressions)

Google Search Console doesn’t yet have a dedicated AI Overview tab, but you can still glean visibility data from the Performance report.

How to check:

1. Log into Google Search Console
2. Go to Performance > Search results
3. In the filters, look for Search appearance
4. If your pages have appeared in AI Overviews, you’ll see a line called AI Overview under this filter
5. Click to view impression counts, clicks, queries, and pages associated with your AI Overview appearances

Note that this report doesn’t show where exactly your content was featured within the AI Overview — just that your link was included and seen. These results are also often sparse, but even low impressions are a signal that you’re getting featured.

3. Track AI Overview visibility in Semrush

Semrush has a built-in feature in Position Tracking that lets you monitor if your keywords are triggering AI Overviews, and whether your pages are being included.

How to get there:

1. Go to your Semrush dashboard
2. Click Position Tracking
3. Enter your domain and the keywords you want to monitor
4. In the Overview tab, find the SERP Features filter
5. Select AI Overview
6. View which keywords surface AI Overviews, and whether your pages are in them

If you want to up the ante, you can also add competitor domains to track how often they’re featured compared to you.

4. Use Ahrefs to see pages appearing in AI Overviews

Ahrefs lets you filter your organic keyword data to see which of your pages are showing up in SERPs with AI Overviews.

Here’s how:

1. Go to Site Explorer and enter your domain
2. In the left-hand menu, click Organic Keywords under Organic Search
3. Use the SERP features filter
4. Select AI Overview and apply
5. Click Show results to see:
   • Which keywords trigger AI Overviews
   • Which of your pages appear for those keywords

Use this to optimize high-performing content and identify pages that should be visible but aren’t.

5. Track generative AI traffic in GA4

Google Analytics 4 (GA4) won’t show AI traffic by default, but there’s a workaround to that. You can set it up with a custom channel group to track referrals from tools like ChatGPT, Gemini, Perplexity, Claude, and more. Here’s how to do it step-by-step:

Create a “Generative AI” channel group:

1. Go to Admin > Data Display > Channel Groups
2. Click Create new channel group
3. Add a new channel called Generative AI
4. Use this regex to track traffic sources:
   

   ^(meta\.ai|perplexity\.ai|perplexity|chat\.openai\.com|claude\.ai|chat\.mistral\.ai|gemini\.google\.com|bard\.google\.com|chatgpt\.com|copilot\.microsoft\.com|anthropic\.com|deepmind\.com|deepseek\.com)(\/.*)?$

5. Exclude these sources from your Referral channel to avoid double-counting
6. Save your group and make it your primary channel group

View AI traffic in your reports:

1. Go to Reports > Acquisition > Traffic acquisition
2. Change the primary dimension to Session default channel group
3. Look for Generative AI as a traffic source
4. Add a secondary dimension like Session source or Landing page to see what AI tools are referring traffic and where visitors are landing

Note that it may take 15–30 minutes for GA4 to start showing data after setup.

How to optimize for AI visibility

Getting your brand into AI Overviews or generative search responses is no longer about climbing to the top of traditional results — it’s about being the best source to summarize. If you’re wondering how to improve visibility in AI results, it starts with these:

1. Structure content for AI Overviews

Search engines and AI tools pull from content that’s scannable, structured, and straight to the point. Use formats that are proven to work:

• Start with concise intros that directly answer the core question or search intent.
• Use FAQ blocks to preempt follow-up questions and expand relevance.
• Apply featured snippet formatting: Numbered lists, bullet points, tables, and clear headings help AI understand your hierarchy.
• Integrate long-tail keywords that match how real users ask questions
• Write in natural language to align with conversational AI inputs
• Add structured data (like FAQPage, Article, or HowTo schema) to help search engines and AI better interpret your content contextually.

Think like a machine, but write for a human.

2. Create content AI loves to cite

Authority is currency in the AI search world. You can’t game it, but you can earn it:

• Use external links to credible sources (like studies, industry reports, or gov data)
• Update stats and facts regularly to stay ahead of outdated competitors
• Include clear bylines and dates to boost trustworthiness
• Cite sources properly in-text, especially when referencing unique claims or original data
• Regularly re-optimize content, especially older pages, to maintain accuracy and relevancy
• Generate reviews and recommendations for your business on trusted platforms

AI models increasingly favor content with strong E-E-A-T signals and choose sources with transparency and trust over generic content.

3. Build topical authority

Don’t just publish one-off articles — dominate the topic.

• Create clusters of related content that target different angles of a core topic
• Internally link between blog posts, service pages, and guides to show structure
• Add natural anchor text and avoid over-optimization
• Supplement with external resources that demonstrate good faith and user-first value

The more depth you offer on a subject, the more likely AI will recognize your site as a go-to source.

FAQs about AI search visibility

It’s time AI picked you — let’s make it happen

The front page of the Internet is changing at lightning speed, and it’s not waiting for you to catch up. AI-powered answers are reshaping how people find brands like yours. Want in? It starts with visibility that large language models (LLMs) can’t ignore.

At WebFX, we combine 25+ years of digital expertise and a future-ready generative engine optimization (GEO) strategy designed to help you dominate AI-powered search.

Here’s what you’ll get with our high-impact GEO services:

• A custom roadmap to increase visibility in AI search results
• Expert-level optimization for both traditional SEO and LLM-powered engines
• A dedicated account manager and full access to RevenueCloudFX
• Real-time reporting to monitor and adapt to AI search performance

AI is rewriting the rules of search. Let’s make sure your brand is one of the sources it chooses to cite. Contact us online or call 888-601-5359 to speak with a strategist today about our industry-leading GEO services.