Maria CarpenaEmerging Trends & Research Writer
- June 29, 2023
- 9 minute read
- Maria is an experienced marketing professional in both B2C and B2B spaces. She’s earned certifications in inbound marketing, content marketing, Google Analytics, and PR. Her favorite topics include digital marketing, social media, and AI. When she’s not immersed in digital marketing and writing, she’s running, swimming, biking, or playing with her dogs.
Chatbots are changing how businesses educate their prospects, generate leads, and perform content marketing. Because chatbots now have several uses, the worldwide chatbot market’s forecast size is $1.25 billion by 2025.
If you’re looking for the best chatbots that you can use for your business, you’re in the right place. This blog post looks at the eight best artificial intelligence-powered (AI) chatbots in 2024. It will discuss these topics:
- What is an AI chatbot?
- 8 best AI chatbots
- What are the different types of chatbots?
- How do chatbots work?
- What should I look for in a chatbot?
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What is an AI chatbot?
An AI chatbot is a program that uses AI and natural language processing (NLP) to interpret a user’s input and understand their intent. Businesses like yours can use AI chatbots as sales and after-sales support tools because they can understand our language and respond to inquiries without another human.
With the introduction of generative pre-trained transformers (GPT) and Language Model for Dialogue Applications (LaMDA), conversational AI chatbots now have more advanced features. Chatbots with these technologies can look for information online, respond conversationally, and generate content.
8 best chatbots you can use in 2024
Do you need an AI chatbot embedded into your website? Or do you want an AI chatbot assistant for your marketing team?
The table below lists the best AI chatbots for different needs:
|Best chatbots||Price||Best for|
|ChatGPT||Free plan available — ChatGPT Plus costs $20 per month||Brainstorming ideas and getting inspiration|
|Chatsonic||Free plan available — Paid plan starts at $12.67||Brainstorming using voice command|
|Google Bard||Free||Brainstorming and drafting content based on information found on the Internet|
|Kommunicate||30-day free trial available — starts at $40 per month||Customer Service|
|Ada||Contact Ada for a quote||Automated omnichannel customer service|
|Watson Assistant||Free limited plan available — starts at $140||Creating virtual agents|
|WP-Chatbot||Free plan available — Pro account starts at $14.25 per month||Integrating with WordPress and Facebook Messenger|
Let’s go through each one:
1. Bing Chat
Bing Chat is Microsoft’s chatbot that uses NLP and machine learning to answer a user’s question and provide summarized information. Because it’s a conversational tool, you can keep asking follow-up questions until you get all the necessary information.
Price: Free plan available — ChatGPT Plus costs $20 per month
ChatGPT is OpenAI’s conversational chatbot that uses GPT-4. It uses NLP to understand the context of conversations and provide conversational responses. Marketing teams can use ChatGPT to brainstorm ideas and get inspiration.
Price: Free trial available — Long-Form plan starts at $12.67 per month
Powered by GPT-4, Chatsonic can generate text and images. It can understand voice commands. Unlike ChatGPT, Chatsonic is integrated with Google Search, so it can answer your questions with the latest information on the web.
4. Google Bard
Using Google’s LaMDA, Google Bard has access to the search giant’s website index so that it can access information from the Internet. Businesses can use Google Bard for brainstorming and drafting content.
Price: 30-day free trial available — starts at $40 per month
Using AI and NLP, Kommunicate lets you automate certain parts of your customer service. Kommunicate is a hybrid chatbot platform that automatically transfers a conversation to your human staff if it cannot answer a customer’s question.
It also has analytics and reporting features so you can monitor your customer interactions and track important metrics.
Price: Contact Ada to get a quote
Ada uses its proprietary natural language understanding — which is trained on billions of customer service interactions — to understand an inquiry’s context and personalize conversations.
This multilingual chatbot can understand and respond to more than 50 languages and integrate with CRMs. You can sync it with your knowledge base, so it can automatically generate content based on your library of information.
7. Watson Assistant
Price: Free limited plan available — starts at $140
IBM’s Watson assistant uses deep learning, machine learning, and NLP to understand a user input’s context and respond accordingly. You can train it with information about your industry and business, and it can conversationally respond to users.
You can integrate it with your CRM and other systems and automate interactions with end users. When it doesn’t have the answer to a user’s question, it can refer the user to a human agent.
Price: Free plan available — Pro account starts at $14.25 per month
If you’re looking for a chatbot to integrate into your WordPress website and Facebook page, consider WP-Chatbot. You can program WP-Chatbot to answer frequently asked questions. In addition, it can:
- Qualify leads
- Automatically alert sales teams about hot leads
- Let users set an appointment
Frequently asked questions
Now that you know the best chatbots you can use in 2024, let’s go through some burning questions you may have.
What are the different types of chatbots?
The most common types of chatbots are the following:
- Rule-based chatbots: This rule-based chatbot asks users to select predefined questions. It then provides an answer based on the question selected by a user.
- Independent chatbots: Using AI and machine learning, independent chatbots respond to queries based on keywords entered by users.
- NLP chatbots: Also known as contextual chatbots, NLP chatbots use a combination of rule-based and independent chatbots. They provide human-like conversations with users to address the users’ concerns in the fewest steps possible.
How do chatbots work?
Each chatbot type works differently. Some chatbots have predefined workflows based on the common questions a business receives. These chatbots have canned responses to questions and variations of the question.
For example, let’s say you’re in the roof-building business. Some common questions you get are how long you’ve been doing business and the price range of your services.
You can train your chatbot to answer the following questions with “We’ve been in the business of building reliable roofs for our community for 15 years.”:
- How long have you been in the roofing business?
- Do you have extensive experience as a roof builder?
- How long have you been building roofs?
Other chatbots use NLP to understand a user’s questions to provide answers. These AI chatbots can analyze different words and phrases and generate a response. ChatGPT is an example of such a chatbot.
ChatGPT and similar chatbots use machine learning to generate unique responses instead of responding with canned answers. These chatbots don’t need hours-long training, either.
What should I look for in a chatbot?
Before identifying the features you must look for in a chatbot, it’s important to determine your needs and how you’ll use the chatbot.
Will you use it as a customer support and sales tool? Or will you use it as a marketing assistant tool? Once you have identified your primary use for your AI chatbot, consider the following chatbot features:
- NLP capabilities: If you need a chatbot integrated into your website to guide visitors to shop or address their concerns, consider chatbots with NLP capabilities. If your buyer’s journey isn’t very complex, you can also opt for a chatbot with which you can train and create workflows.
- Customization: Do you need a chatbot that you can personalize for your business? If you need to personalize your chatbot, look for one with a content management system so you can incorporate your brand’s colors and font into the chatbot.
- Integration: Ensure the chatbots you’ve shortlisted can integrate with your existing martech stack. If you currently have a customer relationship management (CRM) platform and use a chatbot to generate leads, make sure your chatbot and CRM can seamlessly communicate with each other.
- Analytics and reporting features: If you’ll use an AI chatbot to generate leads or provide customer support, look for analytics and reporting features to monitor your efforts. Is your chatbot successfully leading your prospects to sign up as leads? Do your customers get their after-sales service concerns addressed through your chatbot? A chatbot’s analytics can help you answer such questions.
- Price: Finally, shortlist chatbots that fit your budget. If you’re a small- to medium-sized business, consider chatbots that fit your company’s size, budget, and the number of queries you receive. Note that some chatbots have subscription plans based on the number of users from your team or the number of queries you’ll receive.
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Find the best chatbot for your business with WebFX
When executed correctly, an AI chatbot can efficiently provide customer service or streamline your internal processes. If you need help looking for and setting up the best chatbot for your needs, let WebFX help.
We’re a full-service digital marketing agency with over 25 years of experience helping our clients grow their bottom line. Our team of 500+ experienced digital marketers are passionate and dedicated to creating results-driven strategies for you, including chatbot marketing, and AI and GPT integration.
Maria is an experienced marketing professional in both B2C and B2B spaces. She’s earned certifications in inbound marketing, content marketing, Google Analytics, and PR. Her favorite topics include digital marketing, social media, and AI. When she’s not immersed in digital marketing and writing, she’s running, swimming, biking, or playing with her dogs.
WebFX is a full-service marketing agency with 1000+ client reviews and a 4.9-star rating on Clutch! Find out how our expert team and revenue-accelerating tech can drive results for you! Learn more
- What is an AI Chatbot?
- 8 Best Chatbots You Can Use in 2024
- 1. Bing Chat
- 2. ChatGPT
- 3. Chatsonic
- 4. Google Bard
- 5. Kommunicate
- 6. ADA
- 7. Watson Assistant
- 8. WP-Chatbot
- What Are the Different Types of Chatbots?
- How Do Chatbots Work?
- What Should I Look for in a Chatbot?
- Find the Best Chatbot for Your Business with WebFX