Drive Revenue With a Data-Driven B2B Digital Marketing Agency
What does our B2B digital marketing agency do?
WebFX offers specialized B2B digital marketing solutions that help companies generate qualified leads, shorten sales cycles, and increase revenue.
As a full-service B2B digital marketing agency, we build data-driven strategies that attract the right decision-makers, nurture them through complex buying journeys, and turn marketing into a predictable growth engine for your business.
Our team of strategists, analysts, and technologists builds custom, data-driven campaigns that connect you with the businesses that matter most.
And here’s exactly how we do it:
- Transform your website into a lead-generation engine.
- Attract high-intent traffic and qualify more leads.
- Align sales and marketing for stronger, more effective results.
- Support every stage of the B2B buyer journey.
Why do you need a B2B digital marketing agency?
While a generic digital marketing agency can drive traffic to your B2B business, a specialized B2B digital marketing agency drives high-quality leads that are more likely to convert.
B2B digital marketing agencies leverage their understanding of the longer and more complex sales cycles of B2B businesses, enabling them to implement strategies that nurture leads patiently and consistently over months or even years.
They use more than surface-level tactics to build trust with the multiple decision-makers. Here are more reasons why you should consider hiring a specialized B2B digital marketing agency:
1. Customize B2B strategies
Every B2B organization needs an agency that can tailor their strategies to fit its unique sales cycle, audience, sales funnel, and decision-making structure.
2. Provide access to experts
B2B digital marketing agencies offer access to experienced teams specializing in reaching and converting professional audiences. WebFX, for instance, has 750+ digital experts who understand complex B2B buying processes and build strategies tailored to high-value decision-makers.
3. Align sales and marketing
A B2B agency like WebFX tracks and optimizes for metrics that matter to your business growth, such as sales-qualified leads, rather than vanity metrics like clicks and conversions.
4. Drive measurable results
A B2B agency like WebFX tracks and optimizes for metrics that matter to your business growth, such as sales-qualified leads, rather than vanity metrics like clicks and conversions.
Data-Driven Digital Marketing
RevenueCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.
With 20+ different features, this client-exclusive platform makes it easier than ever to track digital marketing performance and make strategic decisions.
20%
$500K+
1+ billion
20%
$500K+
1+ billion
Why Choose WebFX as Your B2B Marketing Partner
Partnering with WebFX means choosing a B2B digital marketing agency with a proven ability to drive predictable, scalable revenue. Backed by 25+ years of experience, 750+ digital experts, and over $10 billion in revenue generated for our clients, we deliver the kind of results that move businesses forward — faster.
- Comprehensive B2B digital marketing services
- Custom B2B digital marketing strategies
- A full digital-marketing team
- A dedicated account manager
- Access to proprietary reporting technology
Comprehensive B2B digital marketing services
Comprehensive B2B digital marketing services
As a full-service B2B Internet marketing firm, we provide your company with a one-stop shop. Whether you’re looking to increase your social media presence, invest in website redesign services for a site refresh, or improve your search result rankings, we can help.
Custom B2B digital marketing strategies
Custom B2B digital marketing strategies
At WebFX, we aim to “WOW” our clients with B2B tailor-made digital marketing strategies. We tailor our strategies to your unique sales cycle, buyer personas, and marketing objectives.
We also consider your industry, competition, and target accounts to create a strategy that aligns with how your buyers think, research, and make decisions.
A full digital-marketing team
A full digital-marketing team
With WebFX, you get more than an agency — you get a team of industry-leading experts. Our team of 750+ specialists includes:
- SEO strategists
- PPC analysts
- Content creators
- Designers
- Developers
- Automation experts
- Data scientists
This provides you with access to cross-functional expertise, ensuring the fast execution of B2B digital marketing solutions and high-quality output.
A dedicated account manager
A dedicated account manager
We provide you with a dedicated account manager to lead our award-winning team and act as an extension of your business. They understand your business, industry, sales cycle, and goals. — and are always available to contact, whether you have questions or want to share some company resources.
They anticipate risks and opportunities, ensuring you stay aligned with your strategy for the long term. Your account manager also provides you with consistent oversight, quicker pivots, and strategic direction.
Access to proprietary reporting technology
Access to proprietary reporting technology
A key advantage of partnering with WebFX is gaining access to RevenueCloudFX, our proprietary reporting and analytics platform. RevenueCloudFX consolidates customer data, tracks leads across every channel, and provides clear attribution so you can see exactly which efforts drive revenue.
For B2B businesses focused on measurable growth, having this level of transparency means you can invest confidently, adjust quickly, and ensure every marketing dollar is accountable. Additionally, it enhances strategic decision-making by providing real-time insights that you can act on.
What Do Our B2B Digital Marketing Services Include?
Reaching today’s B2B buyers means activating a coordinated set of digital marketing strategies across search, content, email, and paid channels. Below is what WebFX includes in our full-funnel B2B digital marketing service offering built for sustainable growth.
- B2B website design and development
- B2B search engine optimization (SEO)
- Content marketing
- Paid advertising
- Marketing automation
- Email marketing
B2B website design and development
B2B website design and development
We design modern, UX-driven, and conversion-focused B2B sites that communicate your value, support your sales team, and guide prospects through complex buying journeys. We give your business a website built for converting B2B buyers by employing the following tactics:
- Responsive designs to ensure mobile-friendliness
- Aesthetically pleasing designs that appeal to B2B clients
- Intuitive navigation setup
- Encryption and site safety features
B2B search engine optimization (SEO)
B2B search engine optimization (SEO)
Our B2B SEO services help your business rank for the keywords decision-makers use when evaluating vendors, solutions, and partners. We conduct on-page, off-page, and technical optimization of your site to improve search performance and drive consistent organic leads.
Here’s how we do it:
- Target high-intent, industry-specific keywords used by decision-makers
- Optimize site architecture, content, and technical performance
- Build authoritative content hubs that demonstrate expertise
- Track lead quality, not just rankings
Content marketing
Content marketing
B2B purchasing decisions require trust, expertise, and information — not impulsive emotional triggers. So you need content that educates, influences, and converts B2B audiences. Here are content marketing practices we implement to position your business as the best choice:
- Create thought leadership assets, such as whitepapers, guides, and ebooks
- Build content funnels that nurture leads across stages
- Produce sales enablement content that supports reps
Paid advertising
Paid advertising
Paid ads help you reach qualified prospects now, even while SEO builds long-term momentum. It’s essential for time-sensitive lead generation and reaching niche audiences.
We help you reach ready-to-convert prospects faster with highly targeted campaigns across Google, Bing, and LinkedIn, with the following tactics:
- Custom targeting based on job titles, industries, pain points, and intent
- Aligning messaging with where buyers are in the sales funnel
- Remarketing to re-engage prospects mid-journey
Marketing automation
Marketing automation
Because B2B leads are never ready to buy immediately, you need automated workflows that deliver the right message and the right time. We automate B2B marketing workflows by:
- Building personalized drip sequences
- Retargeting flows
- Setting up CRM-integrated campaigns
- User behavior tracking
Email marketing
Email marketing
Email marketing is a valuable tool for helping your business nurture B2B leads to conversion. With email marketing, you can connect with business leaders who are already interested in your business. It makes it easy for you to send subscribers content that gets them to choose your company.
Our B2B email marketing services include:
- Building and segmenting email lists
- Integrating email with your CRM
- Creating automated workflows
Why We’re Rated Almost 5 Stars Based on 1,100 Reviews
Why do businesses choose us over other agencies and rave about their results? Find out below!
Advanced AI tech
Data is digital marketing’s greatest tool, and at WebFX, we help you take full advantage of your online marketing data. With access to RevenueCloudFX, our proprietary and client-exclusive tool, your business can get instant insight into your campaigns, plus data-backed recommendations to improve it.
Data-driven insights and campaign improvements
With the power of artificial intelligence and machine learning, your business can use data to improve your digital marketing strategy. RevenueCloudFX includes the artificial intelligence and machine learning power of IBM Watson, which gives your company all the benefits of data-driven marketing.
We track the metrics that matter
Our B2B web marketing agency focuses on real results. We’re looking to help your company achieve its most basic and critical goals, like generating high-value leads and nurturing those leads into sales. That’s why we focus on the metrics that matter to your company versus vanity metrics.
Drive real results
Your business counts on you to lead a marketing strategy that helps the bottom line. At WebFX, we help you achieve that goal. With a focus on custom strategies, data measurement, and transparent reporting, we support you in driving the results your company’s decision-makers want to see.
B2B digital marketing agency FAQs
Looking to learn more about B2B marketing and B2B digital marketing agencies? Check our FAQ:
What is B2B digital marketing?
B2B digital marketing is the practice of promoting your business-to-business company through online channels and strategies, like search engine optimization, pay-per-click advertising, content marketing, and more.
What is a B2B digital marketing agency?
B2B digital marketing agencies help business-to-business companies reach their target audiences online, earn new leads and sales, and grow their businesses. These agencies offer services such as search engine optimization (SEO), pay-per-click (PPC) advertising, web design, and content marketing.
How much do B2B digital marketing agencies charge?
Average digital marketing costs for small-to-medium-sized businesses (SMBs) range from $50 – $6,000 per month. Costs depend on factors such as the services used, campaign size and complexity, and project timeline.
How is B2B digital marketing different from B2C digital marketing?
The difference between B2B digital marketing and B2C digital marketing is the audience. B2B digital marketing focuses on business buyers, while B2C digital marketing focuses on consumers. This difference can lead to shifts in strategy, channel focuses, budgets, and more.
Why businesses hire a B2B agency?
Businesses hire a B2B digital marketing agency for access to specialized expertise, strategy, and resources needed to reach decision-makers. You should look into hiring a B2B agency if you want:
- High-intent, qualified leads
- Long-term revenue growth
- Measurable results and ROI
- Scalability and efficiency
- A strategic, full-funnel approach
- Better sales and marketing alignment