Grow Your Marketing ROI 20% With a Top Marketing Automation Agency

What is marketing automation?

Marketing automation is the process of using technology to automatically complete aspects of your marketing. With marketing automation, you can systematize repetitive and tedious tasks, which frees up your teams’ time to work on other projects. You can automate numerous things, from sending emails to tracking leads.

What is a marketing automation agency?

A marketing automation agency is a provider of marketing automation services, which help businesses optimize costs, improve marketing performance, and save time. Good marketing automation companies are fluent in multiple automation tools, with some maintaining their own software.

What does a marketing automation company do?

Marketing automation companies provide you with software for marketing automation, set up that software for you, help you use the software, and report on the results of your marketing automation efforts. They use their expertise to help you make the most of your marketing through automation.

How much do marketing automation agencies cost?

Prices for marketing automation agencies typically range from $2000 to $10,000 per month. How much your marketing automation company costs will depend on the agency, your tech requirements, and project duration.

Why hire a digital marketing automation agency?

Leveraging marketing automation with the help of a digital marketing automation agency offers several benefits, including:

Save time

Marketing automation tools can handle repetitive tasks and allow you to schedule campaigns in advance, saving your team valuable time.

Improve marketing performance

Marketing automation companies use data to make your campaigns more precise and accurate, improving your marketing’s performance.

Enhance user experiences

With marketing automation, you can personalize your website and marketing content to your users, improving their experience with your site and your business.

Increase sales

A digital marketing automation agency can help you generate more leads and improve how you track and score your leads, which helps your sales team win customers.

Grow ROI

You don’t need a massive budget to afford marketing automation, and the right automation tools can lead to measurable business impacts and improve ROI.

Should I hire a marketing automation agency?

You know you want to invest in marketing automation, but should you hire a marketing automation implementation agency to do it for you? Although you can obtain software and manage your marketing automation in-house, there are a few things to consider before doing so.

Consider the following when deciding whether to do your own marketing automation or hire an agency.

Do you know what marketing automation software to use?

When you look for marketing automation software, you’ll find you have dozens of options on the market. Each one of them offers something different, so it’s more difficult to know which marketing automation platform will work best for your business.

Instead of feeling overwhelmed trying to find the right software, you can rely on a marketing automation agency to do it for you.

Your marketing automation company will either have their own platform or will know which software is best for your company.

Do you have the time to dedicate to managing your marketing automation?

Marketing automation saves your business a lot of time. It simplifies processes that take a lot of effort, but it doesn’t mean you don’t have to do anything at all. Marketing automation still requires you to dedicate time to integrating and monitoring your campaign performance.

If you don’t have the time to manage your marketing automation, you may want to rely on a marketing automation agency.

An agency will take the load off your shoulders and manage your marketing automation for you, from helping you track leads to transcribing your phone calls.

Do you have experience using marketing automation?

Marketing automation takes some time to learn. While marketing automation software simplifies the process for your marketing campaigns, it still has a learning curve that requires you to understand how the software works and how to use it effectively.

If you don’t have experience using marketing automation software, it can become a roadblock that keeps you from setting up your strategy quickly.

By partnering with a marketing automation implementation agency, you’ll free yourself from frustration. Marketing automation companies have experience working with the software needed to successfully automate marketing processes, so you can feel confident that you’ll get the most from your campaign.

How to find the best marketing automation agency

There are hundreds of marketing automation agencies available to your business, making it a daunting process to weed through all your options to ensure you’re choosing the right company.

Here are a few tips to help you find the right marketing automation company.

1. Research different companies

If you want to find the most effective marketing automation software and hire the best agency, start by doing some research. You can’t find the right company if you aren’t well-informed about potential agency partners.

First, investigate what services different agencies offer. Are they a marketing automation agency that uses a third-party tool, or do they have their own in-house automation tool?

We recommend working with an agency that offers an in-house automation tool, since you can rest assured that they can troubleshoot any issues that you may have. Not to mention, they can help you get the most out of the tool since they created it.

Additionally, you’ll want to investigate and see if they offer other services, too. For example, if you’re running an email marketing campaign, you may need your marketing automation agency to help create emails in addition to automating your email process.

You’ll want to look for full-service digital marketing companies to ensure that they have every service you might need, in addition to marketing automation software.

Once you have a list of companies that offer what you need, you can start diving deeper into your shortlist of companies.

2. See who offers transparency

As you look at your options, you’ll want to see who’s transparent with their pricing and packages. Transparency is vital with your marketing automation agency because you don’t want to get left in the dark with your investment.

First, you’ll want to see if a digital marketing automation agency publishes information about their automation packages online. Do they publish details about what their software does, or what features it offers for you?

Second, you’ll want to see if they publish their prices online. Many companies won’t release their prices online because they want people to contact them first so that they can make a convincing pitch.

This setup can be frustrating, however, because you don’t know if a company fits with your budget or offers what you need. You’ll end up spending more time trying to reach out to companies to get an estimate for their marketing automation services.

Instead, focus on companies that offer transparency by publishing their pricing and packages online. Not only will you be able to see if they work with your budget and deliver what you need, but you’ll feel you can trust them because they’re open and honest about their services.

3. Know your budget

As you’re wading through your shortlist of marketing automation agencies, make sure you know your budget. You want to ensure that you eliminate any marketing agencies from your list that will cause financial burden for your company.

Agency transparency will help you determine your budget, since you’ll be able to get a good idea of what most marketing automation agencies charge. Knowing your budget will help you know how much you can spend on marketing automation software. Establishing a budget will also ensure you don’t overspend on software.

4. Check out client testimonials and reviews

Once you know which marketing automation agencies fit within your budget, you can start looking deeper into which companies will provide you with the best experience. The best way to do that is through client testimonials and reviews.

Client testimonials focus on clients of the marketing company sharing the results that company drove for them. Testimonials are always positive, but can still provide great insight into the results a company can drive for your business.

You’ll want to focus on companies that have hundreds of testimonials on their site. If they have an abundance of testimonials, there’s a good chance that they can drive results for your business, too. Did you know that WebFX has more than 1020 testimonials from satisfied customers?

Reviews, on the other hand, can be positive or negative. With reviews, you get an unbiased insight into what it’s like to work with a specific agency.

You can find reviews for marketing automation companies on Google, Facebook, and other third-party sites. You’ll want to look through these reviews to see what positive things people say and where the company might have some shortcomings.

Taking all this information into consideration will help you narrow your list down further.

5. Look for experience with your industry

As you vet your list of marketing automation agencies, you’ll want to see if the companies on your list have experience with your industry.

While it’s not a requirement, it’s always good to know if the digital marketing automation agency worked with clients in your field. When you find an agency that’s worked with clients in your industry, you can feel confident that they’ll know all the details to help you succeed in your field.

You can even focus on agencies with experience in your audience market, like a B2B marketing automation agency vs. a business-to-consumer (B2C) marketing automation company.

If they don’t have experience with your industry, you’ll want to see if they have a diverse portfolio. When a company works with multiple industries, you can feel confident that they’ll take the time to get to know yours.

Meet MarketingCloudFX:

One platform tracking countless metrics and driving stellar results.

Learn More About Our Proprietary Software

Ready to partner with a marketing automation agency that drives results?

With a client retention rate of 91%, WebFX is a trusted partner of businesses everywhere. In the past five years, we’ve helped our clients generate more than 7.8 million leads and $3 billion in revenue, demonstrating the power of our custom, data-backed strategies.

Start growing your business with marketing automation by contacting us online or calling us at 888-601-5359 today!