Marketing Automation Agency: Partner With a Top-Rated Automation Company

What is marketing automation?

Marketing automation is the process of using technology to automatically complete aspects of your marketing. With marketing automation, you can systematize repetitive and tedious tasks, which frees up your teams’ time to work on other projects. You can automate numerous things, from sending emails to tracking leads.

Benefits of marketing automation

Why should your business work with a marketing automation company? Here are some of the main benefits of using automation in your marketing.

• It saves time: Marketing automation tools can handle repetitive tasks and allow you to schedule campaigns in advance, saving your team valuable time.
• It improves marketing performance: Marketing automation companies use data to make your campaigns more precise and accurate, improving your marketing’s performance.
• It improves user experience: With marketing automation, you can personalize your website and marketing content to your users, improving their experience with your site and your business.
• It leads to more sales: Marketing automation can help you generate more leads and improve how you track and score your leads, which helps your sales team win customers.
• It has an impressive return on investment (ROI): You don’t need a massive budget to afford marketing automation, and the right automation tools can lead to measurable business impacts and improve ROI.

What does a marketing automation company do?

Marketing automation companies provide you with software for marketing automation, set up that software for you, help you use the software, and report on the results of your marketing automation efforts. They use their expertise to help you make the most of your marketing through automation.

Measuring the metrics that affect your bottom line.

Are you interested in custom reporting that is specific to your unique business needs? Powered by MarketingCloudFX, WebFX creates custom reports based on the metrics that matter most to your company.

• Leads
• Transactions
• Calls
• Revenue

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Which aspects of your marketing can you automate?

Marketing automation has the power to save your company time and money by automating repetitive tasks. But specifically, what aspects of your marketing can a marketing automation company help with? Let’s look at a few ways that partnering with our marketing automation agency will help you increase key metrics.

Track and score your leads

Lead tracking is a critical component in helping your business grow online. When you know more about your leads, you can deliver information that nudges them closer to conversion.

When you partner with WebFX, you’ll get access to our marketing automation software, MarketingCloudFX, which helps you manage your leads more effectively.

This software will help you see where leads come from and access relevant details like their journey from the first touchpoint to when they contact your business. Having this information enables you to vet your leads and turn your focus toward high-quality ones, rather than low-quality, “spam” leads.

As a result, you will put more time and effort into high-quality leads that can turn into conversions for your business.

Track your phone calls

Want to know which pages drive leads to call your business, or what questions they ask when they speak to someone from your company? With MarketingCloudFX call tracking, you can get that valuable information.

Our call tracking software enables you to place a unique phone number on your webpage, which allows you to track which pages leads come from. When leads contact your company through the unique phone number on a web page, you’ll be able to record those calls for future reference.

This information enables you to refine your sales process.

For example, if you find people often call to get information about shipping costs or information about product materials, you can integrate this information on your site. As a result, you’ll provide people with valuable details from the start, which will lead to more conversion-based phone calls.

Automate your email campaigns

Email marketing is one of the most effective strategies for nurturing leads towards conversion. When you partner with a digital marketing automation agency, you can make the process even easier.

Our marketing automation software comes with MyEmailFX. MyEmailFX enables you to create, send, and monitor your emails in one place.

With our email marketing software, you can easily set up advanced segmentation that allows you to send tailored emails to your audience. You can also set up drip campaigns that automatically send targeted emails to prospects at pre-determined intervals to nurture leads and win more customers.

Once you send your emails, you can track information like open rate and click rate to see how people engage with your emails and which emails drive the most clicks.

Marketing automation helps you create more effective email campaigns, so you can earn more conversions for your business.

Track crucial metrics

With MarketingCloudFX, you can track every detail of search performance. You can easily track how your website performs in search results to see if you’re maximizing the results of your campaigns’ strategies.

From tracking keywords to tracking search visibility, you’ll get an overview of how your site ranks in search and which keywords generate the best results. This insight is valuable for helping you improve your ranking in search results, so you can drive more traffic and leads.

Personalize your website experience

With PersonalizeFX, another tool within MarketingCloudFX, you can customize the experience users have on your website. This marketing automation tool uses visitor data to personalize the images, text, and other elements on your site based on users’ industry, location, previous actions on your site, and other factors.

Personalizing your website to your users leads to enhanced user experience, which can improve your company’s reputation and encourage more users to convert.

Should I hire a marketing automation agency?

You know you want to invest in marketing automation, but the next question is whether you should hire a marketing automation agency or try to implement the strategy on your own. Although you can obtain software and manage your marketing automation in-house, there are a few things to consider before doing so.

Consider the following when deciding whether to do your own marketing automation or hire an agency.

Do you know what marketing automation software to use?

When you look for marketing automation software, you’ll find you have dozens of options on the market. Each one of them offers something different, so it’s more difficult to know which marketing automation software will work best for your business.

Instead of feeling overwhelmed trying to find the right software, you can rely on a marketing automation agency to do it for you.

Your marketing automation agency will either have their own marketing automation tool or will know which software is best for your company.

Do you have the time to dedicate to managing your marketing automation?

Marketing automation saves your business a lot of time. It simplifies processes that take a lot of effort, but it doesn’t mean you don’t have to do anything at all. Marketing automation still requires you to dedicate time to integrating and monitoring your campaign performance.

If you don’t have the time to manage your marketing automation, you may want to rely on a marketing automation agency.

An agency will take the load off your shoulders and manage your marketing automation for you, from helping you track leads to transcribing your phone calls.

Do you have experience using marketing automation?

Marketing automation takes some time to learn. While marketing automation software simplifies the process for your marketing campaigns, it still has a learning curve that requires you to understand how the software works and how to use it effectively.

If you don’t have experience using marketing automation software, it can become a roadblock that keeps you from setting up your strategy quickly.

By partnering with a marketing automation agency, you’ll free yourself from frustration. Marketing automation companies have experience working with the software needed to successfully automate marketing processes, so you can feel confident that you’ll get the most from your campaign.

How to find the best marketing automation agency

There are hundreds of marketing automation agencies available to your business, making it a daunting process to weed through all your options to ensure you’re choosing the right company.

Here are a few tips to help you find the right marketing automation company.

1. Research different companies

If you want to find the most effective marketing automation software and hire the best agency, start by doing some research. You can’t find the right company if you aren’t well-informed about potential agency partners.

First, investigate what services different agencies offer. Are they a marketing automation agency that uses a third-party tool, or do they have their own in-house automation tool?

We recommend working with an agency that offers an in-house automation tool, since you can rest assured that they can troubleshoot any issues that you may have. Not to mention, they can help you get the most out of the tool since they created it.

Additionally, you’ll want to investigate and see if they offer other services, too. For example, if you’re running an email marketing campaign, you may need your marketing automation agency to help create emails in addition to automating your email process.

You’ll want to look for full-service digital marketing companies to ensure that they have every service you might need, in addition to marketing automation software.

Once you have a list of companies that offer what you need, you can start diving deeper into your shortlist of companies.

2. See who offers transparency

As you look at your options, you’ll want to see who’s transparent with their pricing and packages. Transparency is vital with your marketing automation agency because you don’t want to get left in the dark with your investment.

First, you’ll want to see if a marketing automation agency publishes information about their automation packages online. Do they publish details about what their software does, or what features it offers for you?

Second, you’ll want to see if they publish their prices online. Many companies won’t release their prices online because they want people to contact them first so that they can make a convincing pitch.

This setup can be frustrating, however, because you don’t know if a company fits with your budget or offers what you need. You’ll end up spending more time trying to reach out to companies to get an estimate for their marketing automation services.

Instead, focus on companies that offer transparency by publishing their pricing and packages online. Not only will you be able to see if they work with your budget and deliver what you need, but you’ll feel you can trust them because they’re open and honest about their services.

3. Know your budget

As you’re wading through your shortlist of marketing automation agencies, make sure you know your budget. You want to ensure that you eliminate any marketing agencies from your list that will cause financial burden for your company.

Agency transparency will help you determine your budget, since you’ll be able to get a good idea of what most marketing automation agencies charge. Knowing your budget will help you know how much you can spend on marketing automation software. Establishing a budget will also ensure you don’t overspend on software.

4. Check out client testimonials and reviews

Once you know which marketing automation agencies fit within your budget, you can start looking deeper into which companies will provide you with the best experience. The best way to do that is through client testimonials and reviews.

Client testimonials focus on clients of the marketing company sharing the results that company drove for them. Testimonials are always positive but can still provide great insight into the results a company can drive for your business.

You’ll want to focus on companies that have hundreds of testimonials on their site. If they have an abundance of testimonials, there’s a good chance that they can drive results for your business, too. Did you know that WebFX has more than 1020 testimonials from satisfied customers?

Reviews, on the other hand, can be positive or negative. With reviews, you get an unbiased insight into what it’s like to work with a specific agency.

You can find reviews for marketing automation companies on Google, Facebook, and other third-party sites. You’ll want to look through these reviews to see what positive things people say and where the company might have some shortcomings.

Taking all this information into consideration will help you narrow your list down further.

5. Look for experience with your industry

As you vet your list of marketing automation agencies, you’ll want to see if the companies on your list have experience with your industry.

While it’s not a requirement, it’s always good to know if the digital marketing automation agency worked with clients in your field. When you find an agency that’s worked with clients in your industry, you can feel confident that they’ll know all the details to help you succeed in your field.

If they don’t have experience with your industry, you’ll want to see if they have a diverse portfolio. When a company works with multiple industries, you can feel confident that they’ll take the time to get to know yours.

Meet MarketingCloudFX:

One platform tracking countless metrics and driving stellar results.

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Ready to partner with a marketing automation agency that drives results?

Marketing automation has the power to take your campaigns to the next level, but you must choose the right agency to help you first!

WebFX is a full-service marketing automation agency that can help you save time and money through marketing automation software. Not only can we help you automate your campaigns, but we can help you run various types of marketing campaigns, including:

1. Search engine optimization (SEO)
2. Pay-per-click (PPC) advertising
3. Social media advertising
4. Email marketing
5. Content marketing
6. And more

When you partner with us, you’ll get a dedicated account representative that will help guide you through your marketing journey. You’ll always have someone you can contact when you have questions or concerns, or if you want updates about your campaign.

By choosing WebFX, you’re partnering with a marketing automation agency that knows how to drive results. In the past five years, we’ve driven over $3 billion in sales and over 7.8 million leads for our clients. You can count on our team of 500+ experts to help you drive success through marketing automation.

If you’re ready to invest in the right marketing automation agency, look no further than WebFX. Contact us online to get a free quote, or give us a call at 888-601-5359 to speak with a strategist about our marketing automation plans!