Grow Your Marketing ROI 25% With a Top Marketing Automation Agency

More revenue. Less time. That’s the power of a top marketing automation agency like WebFX, which uses marketing automation to deliver a 25% (on average) increase in marketing ROI. From the top to the bottom of the funnel, you’ll have access to the tools, technology, and talent to attract, nurture, and convert users faster. Learn more about partnering with our digital marketing automation agency by requesting a free proposal today!

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Working with our marketing automation agency

Drive more revenue in less time with award-winning technology

25%

average increase in marketing ROI

16%

average increase in leads

14%

average increase in sales

$10 billion

revenue generated for clients

24 million

leads generated for clients

14+ million

transactions generated for clients

Leverage WebFX’s award-winning, proprietary marketing automation software to achieve goals like:

Automate marketing workflows
Sync marketing and sales data
Optimize marketing costs, like ad spends
Improve operational efficiency
Accelerate revenue from online channels

With our marketing automation agency, you’ll receive a turn-key toolkit (plus a dedicated automation architect) for streamlining the following:

Lead scoring
Paid advertising
Email marketing
Conversion rate optimization (CRO)
Personalization
Reporting
And more!

Video: Learn How WebFX Accelerates Your Revenue

Learn how digital marketing automation agency’s proprietary marketing automation software, MarketingCloudFX, will accelerate your revenue.

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Automate what matters with our marketing automation agency

From sales to marketing, WebFX provides a full-funnel solution to marketing automation. With our marketing automation agency, your business can automate data syncs, workflows, and reporting, plus use AI and machine learning to get data-backed insights into how to accelerate your performance even more.

Learn more about what’s inside our marketing automation plans:

Automate lead scoring
Track phone calls
Automate email workflows
Measure ROI
Personalize site visits

Automate lead scoring

Easy to set up and easy to manage, WebFX’s automated lead scoring lets sales focus on the most qualified leads.

That means less time qualifying and more time selling. Plus, our business-to-business (B2B) marketing automation agency provides sales teams with invaluable information about a lead, like their journey from website visitor to lead. From first touchpoint to offline interactions, your team will have the complete picture.

Your marketing team can also use this data to learn which channels and strategies drive the best leads.

Track phone calls

Want to know which pages drive leads to call your business, or what questions they ask when they speak to someone from your company? With MarketingCloudFX’s call tracking software, you can get that valuable information.

Our call tracking software enables you to place a unique phone number on your site, which allows you to track which pages leads come from. When leads contact your company through the unique phone number on a web page, you’ll be able to record those calls for future reference.

This information enables you to refine your sales process.

For example, if you find people often call to get information about shipping costs or information about product materials, you can integrate this information on your site. As a result, you’ll provide people with valuable details from the start, which will lead to more conversion-based phone calls.

Automate email workflows

Create, send, and monitor your emails in one place with our digital marketing automation agency.

With MarketingCloudFX’s email marketing toolkit, you can:

Set up advanced segmentation that allows you to send tailored emails to your audience
Create automated drip campaigns that send targeted emails to prospects at pre-determined intervals to nurture leads and win more customers
Track information like open rate and click rate to see how people engage with your emails and which emails drive the most clicks

So far, our clients have seen a 16% increase in leads through our email marketing toolkit.

Measure ROI

Get unparalleled insight into marketing and sales performance with our marketing automation software’s full-funnel ROI tracking capabilities. With MarketingCloudFX and our marketing automation company, you’ll learn which channels, strategies, and even URLs drive traffic, qualified leads, and revenue.

With this kind of data, your business can:

Pivot strategies and marketing spend fast
Make data-driven decisions about marketing strategies
Demonstrate marketing’s ROI to stakeholders

Personalize site visits

With MarketingCloudFX’s personalization toolkit, you can customize the experience users have on your website — and increase conversion rates by 11%.

This marketing automation tool uses visitor data to personalize the images, text, and other elements on your site based on users’ industry, location, previous actions on your site, and other factors.

Personalizing your website enhances user experiences, which can improve your company’s reputation and encourage more users to convert. Plus, with our award-winning team of 500+ marketing experts, you can get expert advice on how to maximize personalization’s performance.

What is marketing automation?

Marketing automation is the process of using technology to automatically complete aspects of your marketing. With marketing automation, you can systematize repetitive and tedious tasks, which frees up your teams’ time to work on other projects. You can automate numerous things, from sending emails to tracking leads.

What is a marketing automation agency?

A marketing automation agency is a provider of marketing automation services, which help businesses optimize costs, improve marketing performance, and save time. Good marketing automation companies are fluent in multiple automation tools, with some maintaining their own software.

What does a marketing automation company do?

Marketing automation companies provide you with software for marketing automation, set up that software for you, help you use the software, and report on the results of your marketing automation efforts. They use their expertise to help you make the most of your marketing through automation.

How much do marketing automation agencies cost?

Prices for marketing automation agencies typically range from $2000 to $10,000 per month. How much your marketing automation company costs will depend on the agency, your tech requirements, and project duration.

Why hire a digital marketing automation agency?

Leveraging marketing automation with the help of a digital marketing automation agency offers several benefits, including:

Save time

Marketing automation tools can handle repetitive tasks and allow you to schedule campaigns in advance, saving your team valuable time.

Improve marketing performance

Marketing automation companies use data to make your campaigns more precise and accurate, improving your marketing’s performance.

Enhance user experiences

With marketing automation, you can personalize your website and marketing content to your users, improving their experience with your site and your business.

Increase sales

A digital marketing automation agency can help you generate more leads and improve how you track and score your leads, which helps your sales team win customers.

Grow ROI

You don’t need a massive budget to afford marketing automation, and the right automation tools can lead to measurable business impacts and improve ROI.

One Size Does Not Fit All

Select a marketing automation service to view custom marketing costs for your campaign

Should I hire a marketing automation agency?

You know you want to invest in marketing automation, but should you hire a marketing automation implementation agency to do it for you? Although you can obtain software and manage your marketing automation in-house, there are a few things to consider before doing so.

Consider the following when deciding whether to do your own marketing automation or hire an agency.

Do you know what marketing automation software to use?

When you look for marketing automation software, you’ll find you have dozens of options on the market. Each one of them offers something different, so it’s more difficult to know which marketing automation platform will work best for your business.

Instead of feeling overwhelmed trying to find the right software, you can rely on a marketing automation agency to do it for you.

Your marketing automation company will either have their own platform or will know which software is best for your company.

Do you have the time to dedicate to managing your marketing automation?

Marketing automation saves your business a lot of time. It simplifies processes that take a lot of effort, but it doesn’t mean you don’t have to do anything at all. Marketing automation still requires you to dedicate time to integrating and monitoring your campaign performance.

If you don’t have the time to manage your marketing automation, you may want to rely on a marketing automation agency.

An agency will take the load off your shoulders and manage your marketing automation for you, from helping you track leads to transcribing your phone calls.

Do you have experience using marketing automation?

Marketing automation takes some time to learn. While marketing automation software simplifies the process for your marketing campaigns, it still has a learning curve that requires you to understand how the software works and how to use it effectively.

If you don’t have experience using marketing automation software, it can become a roadblock that keeps you from setting up your strategy quickly.

By partnering with a marketing automation implementation agency, you’ll free yourself from frustration. Marketing automation companies have experience working with the software needed to successfully automate marketing processes, so you can feel confident that you’ll get the most from your campaign.

How to find the best marketing automation agency

There are hundreds of marketing automation agencies available to your business, making it a daunting process to weed through all your options to ensure you’re choosing the right company.

Here are a few tips to help you find the right marketing automation company.

1. Research different companies

If you want to find the most effective marketing automation software and hire the best agency, start by doing some research. You can’t find the right company if you aren’t well-informed about potential agency partners.

First, investigate what services different agencies offer. Are they a marketing automation agency that uses a third-party tool, or do they have their own in-house automation tool?

We recommend working with an agency that offers an in-house automation tool, since you can rest assured that they can troubleshoot any issues that you may have. Not to mention, they can help you get the most out of the tool since they created it.

Additionally, you’ll want to investigate and see if they offer other services, too. For example, if you’re running an email marketing campaign, you may need your marketing automation agency to help create emails in addition to automating your email process.

You’ll want to look for full-service digital marketing companies to ensure that they have every service you might need, in addition to marketing automation software.

Once you have a list of companies that offer what you need, you can start diving deeper into your shortlist of companies.

2. See who offers transparency

As you look at your options, you’ll want to see who’s transparent with their pricing and packages. Transparency is vital with your marketing automation agency because you don’t want to get left in the dark with your investment.

First, you’ll want to see if a digital marketing automation agency publishes information about their automation packages online. Do they publish details about what their software does, or what features it offers for you?

Second, you’ll want to see if they publish their prices online. Many companies won’t release their prices online because they want people to contact them first so that they can make a convincing pitch.

This setup can be frustrating, however, because you don’t know if a company fits with your budget or offers what you need. You’ll end up spending more time trying to reach out to companies to get an estimate for their marketing automation services.

Instead, focus on companies that offer transparency by publishing their pricing and packages online. Not only will you be able to see if they work with your budget and deliver what you need, but you’ll feel you can trust them because they’re open and honest about their services.

3. Know your budget

As you’re wading through your shortlist of marketing automation agencies, make sure you know your budget. You want to ensure that you eliminate any marketing agencies from your list that will cause financial burden for your company.

Agency transparency will help you determine your budget, since you’ll be able to get a good idea of what most marketing automation agencies charge. Knowing your budget will help you know how much you can spend on marketing automation software. Establishing a budget will also ensure you don’t overspend on software.

4. Check out client testimonials and reviews

Once you know which marketing automation agencies fit within your budget, you can start looking deeper into which companies will provide you with the best experience. The best way to do that is through client testimonials and reviews.

Client testimonials focus on clients of the marketing company sharing the results that company drove for them. Testimonials are always positive, but can still provide great insight into the results a company can drive for your business.

You’ll want to focus on companies that have hundreds of testimonials on their site. If they have an abundance of testimonials, there’s a good chance that they can drive results for your business, too. Did you know that WebFX has more than 1,100 testimonials from satisfied customers?

Reviews, on the other hand, can be positive or negative. With reviews, you get an unbiased insight into what it’s like to work with a specific agency.

You can find reviews for marketing automation companies on Google, Facebook, and other third-party sites. You’ll want to look through these reviews to see what positive things people say and where the company might have some shortcomings.

Taking all this information into consideration will help you narrow your list down further.

5. Look for experience with your industry

As you vet your list of marketing automation agencies, you’ll want to see if the companies on your list have experience with your industry.

While it’s not a requirement, it’s always good to know if the digital marketing automation agency worked with clients in your field. When you find an agency that’s worked with clients in your industry, you can feel confident that they’ll know all the details to help you succeed in your field.

You can even focus on agencies with experience in your audience market, like a B2B marketing automation agency vs. a business-to-consumer (B2C) marketing automation company.

If they don’t have experience with your industry, you’ll want to see if they have a diverse portfolio. When a company works with multiple industries, you can feel confident that they’ll take the time to get to know yours.

Meet MarketingCloudFX:

One platform tracking countless metrics and driving stellar results.

Learn More About Our Proprietary Software

Ready to partner with a marketing automation agency that drives results?

With a client retention rate of 91%, WebFX is a trusted partner of businesses everywhere. In the past five years, we’ve helped our clients generate more than 24 million leads and $10 billion in revenue, demonstrating the power of our custom, data-backed strategies.

Start growing your business with marketing automation by contacting us online or calling us at 888-601-5359 today!