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Drive Revenue With a Data-Driven B2B Digital Marketing Agency

With a client recommendation score that beats the industry average by 488%, WebFX is a trusted business-to-business (B2B) marketing agency. Get a data-driven strategy that attracts leads and generates revenue with our award-winning team. Plus, access our B2B digital marketing agency’s tech platform to showcase your results to company leaders instantly.

What does our B2B digital marketing agency do?

WebFX offers specialized B2B digital marketing solutions that help companies generate qualified leads, shorten sales cycles, and increase revenue. 

As a full-service B2B digital marketing agency, we build data-driven strategies that attract the right decision-makers, nurture them through complex buying journeys, and turn marketing into a predictable growth engine for your business.

Our team of strategists, analysts, and technologists builds custom, data-driven campaigns that connect you with the businesses that matter most.

And here’s exactly how we do it: 

  • Transform your website into a lead-generation engine.
  • Attract high-intent traffic and qualify more leads.
  • Align sales and marketing for stronger, more effective results.
  • Support every stage of the B2B buyer journey.
Promotional graphic with the text 'Who we are at WebFX' featuring a man and a woman smiling with abstract colorful shapes in the background.

Why do you need a B2B digital marketing agency?

While a generic digital marketing agency can drive traffic to your B2B business, a specialized B2B digital marketing agency drives high-quality leads that are more likely to convert. 

B2B digital marketing agencies leverage their understanding of the longer and more complex sales cycles of B2B businesses, enabling them to implement strategies that nurture leads patiently and consistently over months or even years. 

They use more than surface-level tactics to build trust with the multiple decision-makers. Here are more reasons why you should consider hiring a specialized B2B digital marketing agency:

1. Customize B2B strategies

Every B2B organization needs an agency that can tailor their strategies to fit its unique sales cycle, audience, sales funnel, and decision-making structure.

2. Provide access to experts

B2B digital marketing agencies offer access to experienced teams specializing in reaching and converting professional audiences. WebFX, for instance, has 750+ digital experts who understand complex B2B buying processes and build strategies tailored to high-value decision-makers.

3. Align sales and marketing

A B2B agency like WebFX tracks and optimizes for metrics that matter to your business growth, such as sales-qualified leads, rather than vanity metrics like clicks and conversions. 

 

4. Drive measurable results

A B2B agency like WebFX tracks and optimizes for metrics that matter to your business growth, such as sales-qualified leads, rather than vanity metrics like clicks and conversions. 

 

Data-Driven Digital Marketing

RevenueCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.

With 20+ different features, this client-exclusive platform makes it easier than ever to track digital marketing performance and make strategic decisions.

20%

avg increase in ROI across digital marketing channels

$500K+

built-in value based on the cost of similar tools

1+ billion

data points to drive your marketing decisions

Channel-Specific ROI Dashboard

Make smarter marketing decisions and maximize your returns with full transparency into omnichannel performance.

  • Automatically calculate cost per lead per marketing channel
  • Easily compare channel performance to make better investment decisions
  • Forecast results and model ROI scenarios

Complete Project Transparency

Project management built in for seamless collaboration and project transparency.

  • Centralized communications to align teams and partners
  • Track goals and priorities to optimize campaigns
  • Get full visibility into what we’re working on to drive your campaigns forward

Ongoing Competitor Monitoring

Stay up to date on competitors to get and stay ahead.

  • Monitor competitor cross-channel marketing strategies
  • Benchmark your business’s performance against key competitors
  • Identify opportunities to pass the competition with digital marketing

Content Planning & Analytics

Seamless content research, planning, and tracking capabilities

  • Full transparency into the research behind our content recommendations
  • Effortless quarterly content planning with your account manager
  • Advanced content analytics by content type, tag, and more

20%

avg increase in ROI across digital marketing channels

$500K+

built-in value based on the cost of similar tools

1+ billion

data points to drive your marketing decisions
“WebFX has a platform and business process that drives our digital marketing and sales success, we have worked with three other firms and no one else comes close to what WebFX accomplishes for us.”

Abrasives Supplier

“WebFX just get it. They take time to understand what you want to accomplish and why. Then they provide multiply options to get the job done. They are also willing to change quickly to adapt with changes in the business plan. Great service and wicked fast response times.”

Auto Chemistry Shop

“WebFX provides top notch service with a team of friendly and professional experts. I am continuously impressed with their communication, unique technology and personalized strategies for fine-tuning results.”

Safari Park

Read Our Other 1,100 Testimonials

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Why Choose WebFX as Your B2B Marketing Partner

Partnering with WebFX means choosing a B2B digital marketing agency with a proven ability to drive predictable, scalable revenue. Backed by 25+ years of experience, 750+ digital experts, and over $10 billion in revenue generated for our clients, we deliver the kind of results that move businesses forward — faster.

business large Comprehensive B2B digital marketing services

business large Comprehensive B2B digital marketing services

As a full-service B2B Internet marketing firm, we provide your company with a one-stop shop. Whether you’re looking to increase your social media presence, invest in website redesign services for a site refresh, or improve your search result rankings, we can help.

funnel green icon Custom B2B digital marketing strategies

funnel green icon Custom B2B digital marketing strategies

At WebFX, we aim to “WOW” our clients with B2B tailor-made digital marketing strategies. We tailor our strategies to your unique sales cycle, buyer personas, and marketing objectives. 

We also consider your industry, competition, and target accounts to create a strategy that aligns with how your buyers think, research, and make decisions. 

user icon with three people icons. A full digital-marketing team

user icon with three people icons. A full digital-marketing team

With WebFX, you get more than an agency — you get a team of industry-leading experts. Our team of 750+ specialists includes:

  • SEO strategists
  • PPC analysts
  • Content creators
  • Designers
  • Developers
  • Automation experts
  • Data scientists

This provides you with access to cross-functional expertise, ensuring the fast execution of B2B digital marketing solutions and high-quality output. 

Accounts icon with person icon and writing above it. A dedicated account manager

Accounts icon with person icon and writing above it. A dedicated account manager

We provide you with a dedicated account manager to lead our award-winning team and act as an extension of your business. They understand your business, industry, sales cycle, and goals. — and are always available to contact, whether you have questions or want to share some company resources.

They anticipate risks and opportunities, ensuring you stay aligned with your strategy for the long term. Your account manager also provides you with consistent oversight, quicker pivots, and strategic direction.

Data icon with bars at different heights. Access to proprietary reporting technology

Data icon with bars at different heights. Access to proprietary reporting technology

A key advantage of partnering with WebFX is gaining access to RevenueCloudFX, our proprietary reporting and analytics platform. RevenueCloudFX consolidates customer data, tracks leads across every channel, and provides clear attribution so you can see exactly which efforts drive revenue.

For B2B businesses focused on measurable growth, having this level of transparency means you can invest confidently, adjust quickly, and ensure every marketing dollar is accountable. Additionally, it enhances strategic decision-making by providing real-time insights that you can act on. 

What do Our B2B Digital Marketing Services include?

Custom strategy

Tailored to your unique goals

Ongoing optimizations

To continuously improve your strategies

Complete suite of marketing strategies

For your every digital marketing need

Competitor analysis

To stay one step ahead

Dedicated account manager

As your dedicated point of contact

Advanced software

Advanced, client-exclusive marketing automation software

Transparent reporting

To track results and ROI

Call tracking

Tracking for site-generated phone calls

And more!

Why We’re Rated Almost 5 Stars Based on 1,100 Reviews

Why do businesses choose us over other agencies and rave about their results? Find out below!

Revenue & Beyond: Proven Results For Clients

See how WebFX improves the KPIs that drive actual business growth.

Manufacturing

challenge

Generate qualified leads at a national level for niche B2B product.

Approach
  • CRO testing and optimization
  • SEO content pruning
  • SEO content refreshes
131%
increase in SEO leads YoY

Trucks & Trailers

challenge

Increase quote forms for available trailers through paid advertising.

Approach
  • Monthly email newsletter
  • Email promotion campaigns
  • Content marketing through email
600%
increase in email leads

Campground

challenge

Generate more revenue through organic search.

Approach
  • SEO + content marketing
  • SEO backlink efforts
  • CRO focus for local campground pages
260%
increase in organic revenue

Automotive Services

challenge

Increase contact forms and store locator conversions on the website.

Approach
  • SEO product page optimization
  • Targeted PPC search campaigns
  • SEO thought leadership content
  • Website navigation UX improvements
53%
increase in overall conversions

Ecommerce – Tools and Hardware

challenge

Increase qualified leads and revenue through the website.

Approach
  • PPC investment reallocation strategy
  • SEO with local focus for parts stores
  • Data-driven decision making through RevenueCloudFX
150%
increase in digital ROI

Franchise

challenge

Generate interest forms for persons wanting to owning a local campground.

Approach
  • Analyze Google Analytics data for opportunities
  • Build a remarketing audience based on target pages
  • Revamp the remarketing campaign & landing page
32%
increase in interest form leads

B2B digital marketing agency FAQs

Looking to learn more about B2B marketing and B2B digital marketing agencies? Check our FAQ:

What is B2B digital marketing?

B2B digital marketing is the practice of promoting your business-to-business company through online channels and strategies, like search engine optimization, pay-per-click advertising, content marketing, and more.

What is a B2B digital marketing agency?

B2B digital marketing agencies help business-to-business companies reach their target audiences online, earn new leads and sales, and grow their businesses. These agencies offer services such as search engine optimization (SEO), pay-per-click (PPC) advertising, web design, and content marketing.

How much do B2B digital marketing agencies charge?

Average digital marketing costs for small-to-medium-sized businesses (SMBs) range from $50 – $6,000 per month. Costs depend on factors such as the services used, campaign size and complexity, and project timeline.

How is B2B digital marketing different from B2C digital marketing?

The difference between B2B digital marketing and B2C digital marketing is the audience. B2B digital marketing focuses on business buyers, while B2C digital marketing focuses on consumers. This difference can lead to shifts in strategy, channel focuses, budgets, and more.

Why businesses hire a B2B agency?

Businesses hire a B2B digital marketing agency for access to specialized expertise, strategy, and resources needed to reach decision-makers.  You should look into hiring a B2B agency if you want:

  • High-intent, qualified leads
  • Long-term revenue growth
  • Measurable results and ROI
  • Scalability and efficiency 
  • A strategic, full-funnel approach 
  • Better sales and marketing alignment 
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