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PPC for Flooring Companies: 5 Stellar Services from WebFX
As a full-service agency, WebFX provides turn-key solutions for digital advertising — including PPC. Drive more revenue for your business with PPC for flooring companies. Learn more about our plans and pricing today!
In today’s world, digital marketing strategies are essential for any business — and one of those strategies is pay-per-click advertising (PPC). PPC is one of the top digital marketing strategies, allowing you to reach people with your advertising through Google.
If you’re looking to launch a PPC campaign but don’t know where to start, WebFX can help. We know PPC for flooring companies, and our PPC services are top-of-the-line. Below, we’ll introduce you to several of the things our team of over 500+ experts can do for you.
- Keyword research services
- Landing page design services
- Audience targeting services
- Remarketing services
- Ad monitoring and testing services
Keyword research services
Everything about PPC starts with keywords, so that’s where our services start too. Right off the bat, we’ll set to work helping you research the best keywords to bid on for your flooring PPC campaigns.
We’ll look at which keywords are most relevant to your business to ensure that you’re reaching the right audience. We’ll also use tools like Ahrefs to determine which keywords will generate the most traffic for your ads.
We can also help you draw up a list of negative keywords — that is, the keywords you want Google to avoid showing your ads for due to them being irrelevant to your services. Through a combination of different keyword types, we can help provide you with the best possible results.
Landing page design services
Your ads don’t just consist of the blurbs that appear in search results. Instead, your ads link to landing pages, which is where the real results happen.
Your landing page designs are essential to driving conversions. Each landing page you create should be centered around a specific call to action (CTA), with a simple but compelling design driving people to convert.
WebFX can help you achieve this. Our landing page design services are top-of-the-line, and we can optimize each one you have to maximize conversions for your flooring company. With minimal text, visual design, and a central CTA, we’ll help you drive significant results.
Audience targeting services
Keywords give you a way to reach a specific group of people based on what they’re searching for in Google. But there are other ways you can choose your audience within Google Ads, too — and custom audiences are one of those ways.
When you create a custom audience in Google Ads, you’re essentially piecing together different characteristics to create a picture of what your ideal customer looks like. Some categories you can draw from include:
So, if your target audience consists largely of men from Richmond, Virginia, between the ages of 30 and 60, you can create a custom audience that matches those features. Then, when you target a campaign to that group, it will be much more relevant than it would have been otherwise.
Another feature Google Ads offers is remarketing lists for search ads (RLSA).
Remarketing is the process of marketing to people who have already encountered your business in some way. In the case of RLSA, it’s about people who’ve visited your website before.
The benefit of this is that people who’ve visited your website before have already expressed an interest in hiring you, which means they’re some of the most likely people to respond positively to your ads. By targeting them, you have a better shot at driving conversions.
WebFX will help you harness this feature, determining the best pages to track on your website and working with you to set up the remarketing function.
Ad monitoring and testing services
Our flooring PPC services don’t end when we launch your campaign. On the contrary, they’re only just starting!
The bulk of any PPC campaign involves monitoring your ads’ progress and reoptimizing them for better results.
Within Google Ads, you can track key metrics like click-through rate (CTR) and conversion rate that tell you how well your ads are doing. For ads that are underperforming, we can help you either pause them or improve them to have more success.
We can also help you test out new ad options. You always want to leave some room in your budget for testing out new ad designs and campaigns. By continuously testing new things, we can help you repeatedly upgrade your campaigns in an effort to find the best possible version.
As this process plays out over an extended period of time, you’ll see your PPC campaigns grow more and more effective, eventually driving conversions at an incredible rate!
Earn a 20% greater ROI with flooring marketing experts
Get more than a marketing expert, get a marketing expert in flooring. With WebFX, you’ll receive a dedicated team that specializes in flooring marketing, helping your company increase its marketing ROI by 20% or more.
- Residential Flooring Services
- Commercial Flooring Services
- Industrial Flooring Services
- Flooring Repair and Maintenance
- Flooring Wholesale and Distribution
Solving key challenges for flooring companies
Our website isn’t ranking in the search results for flooring services
When people or businesses need flooring services in their area, they take to search engines like Google. Ensure your website appears at the top of the results when your target audience needs your services.
We’re struggling to grow our team
Expanding your team and growing your business go hand-in-hand. If you need help growing your team with talented and friendly employees, our recruitment marketing services have you covered.
We’re not generating enough leads
Are people visiting your website but not getting in touch with you? Our expert marketing specialists and web designers can optimize all areas of your website so you can attract and convert more of your target audience to use your flooring services.
We’re not attracting new customers
Having trouble increasing your online visibility, so you can attract new customers? Our award-winning marketing services get your brand in front of the right people in your local area.
Hear from our clients
Drive more conversions
WebFX has helped make our website the most important and profitable lead source for Maryland Sunrooms.
Drive more web traffic
They take the time to understand each company’s unique needs at a B2B level. It feels like they really take a vested interest in the success of each of their clients, and they treat smaller businesses with the same respect and consideration as bigger corporations.
Custom PPC Plans
$600 / month
How we determine pricing
Discuss your business goals
We’ll learn about what you are hoping to achieve as a company — short- and long-term — to create a PPC plan that works toward your goals.
Analyze your market
We’ll do a deep dive into your competition — both as a business and within PPC ads, specifically — to determine the best action plan.
Review your strategic objectives
What key objectives are on your roadmap? Increase return on ad spend (ROAS)? Launch ads that target high-value keywords? We’ll create a plan that aligns perfectly.
- In-depth keyword research and advanced selection
- Competitor and industry analysis
- Data-backed keyword development
- Ongoing ad strategy management and optimization
- Access to our in-house revenue acceleration software MarketingCloudFX
- Closed-loop ROI and customer journey tracking
- Conversion-boosting and performance tested ad copy
- Expertise and support from a team of over 500 strategists
- Ad campaign performance, analysis, and revenue reporting
- Strategic bid management
Your flooring business, audience, and market is unique. From our more than 25 years in the industry (and as a Google Premier Partner), we’ve learned that flooring PPC plans built around vs. forced to fit a business perform best. That’s why WebFX specializes in custom pay-per-click services.