PPC for Flooring Companies: 5 Stellar Services from WebFX

Everything about PPC starts with keywords, so that’s where our services start too. Right off the bat, we’ll set to work helping you research the best keywords to bid on for your flooring PPC campaigns.

We’ll look at which keywords are most relevant to your business to ensure that you’re reaching the right audience. We’ll also use tools like Ahrefs to determine which keywords will generate the most traffic for your ads.

We can also help you draw up a list of negative keywords — that is, the keywords you want Google to avoid showing your ads for due to them being irrelevant to your services. Through a combination of different keyword types, we can help provide you with the best possible results.

Your ads don’t just consist of the blurbs that appear in search results. Instead, your ads link to landing pages, which is where the real results happen.

Your landing page designs are essential to driving conversions. Each landing page you create should be centered around a specific call to action (CTA), with a simple but compelling design driving people to convert.

WebFX can help you achieve this. Our landing page design services are top-of-the-line, and we can optimize each one you have to maximize conversions for your flooring company. With minimal text, visual design, and a central CTA, we’ll help you drive significant results.

Keywords give you a way to reach a specific group of people based on what they’re searching for in Google. But there are other ways you can choose your audience within Google Ads, too — and custom audiences are one of those ways.

When you create a custom audience in Google Ads, you’re essentially piecing together different characteristics to create a picture of what your ideal customer looks like. Some categories you can draw from include:

• Age
• Gender
• Location
• Occupation

So, if your target audience consists largely of men from Richmond, Virginia, between the ages of 30 and 60, you can create a custom audience that matches those features. Then, when you target a campaign to that group, it will be much more relevant than it would have been otherwise.

Another feature Google Ads offers is remarketing lists for search ads (RLSA).

Remarketing is the process of marketing to people who have already encountered your business in some way. In the case of RLSA, it’s about people who’ve visited your website before.

People frequently search for things on Google while they’re logged into their Google accounts. That means Google can use cookies to track which people are visiting which pages. With RLSA, you can tell Google to target your ads to people who visit particular pages on your website.

The benefit of this is that people who’ve visited your website before have already expressed an interest in hiring you, which means they’re some of the most likely people to respond positively to your ads. By targeting them, you have a better shot at driving conversions.

WebFX will help you harness this feature, determining the best pages to track on your website and working with you to set up the remarketing function.

Our flooring PPC services don’t end when we launch your campaign. On the contrary, they’re only just starting!

The bulk of any PPC campaign involves monitoring your ads’ progress and reoptimizing them for better results.

Within Google Ads, you can track key metrics like click-through rate (CTR) and conversion rate that tell you how well your ads are doing. For ads that are underperforming, we can help you either pause them or improve them to have more success.

We can also help you test out new ad options. You always want to leave some room in your budget for testing out new ad designs and campaigns. By continuously testing new things, we can help you repeatedly upgrade your campaigns in an effort to find the best possible version.

As this process plays out over an extended period of time, you’ll see your PPC campaigns grow more and more effective, eventually driving conversions at an incredible rate!