If you own an HVAC company, you may wonder if your website’s design has any impact on your customers – and the answer is “Yes.”
Web design impacts how customers interact with your website, and therefore how they interact with your brand. If your web design is sub-par, your HVAC company won’t make the first impression you want.
On this page, we’ll talk about a few of the most important aspects of web design for HVAC and how you can make sure your company looks professional online. If you'd like to speak with one of our web design experts directly, you can reach us at 855-601-5359.
PPC stands for pay-per-click advertising.
Many customers in search of HVAC services will first look online to research their options. If your site ranks in search engine results, they’ll visit it to get more information about what you offer, your pricing, and your company as a whole.
That means that your website acts as a first impression for potential customers, so it needs to professionally and successfully represent your brand.
If your web design is lacking, you could cause valuable customers to bounce from your site.
There are a few definitive factors that work together in making your HVAC company’s website the best it can be.
These factors range from website responsiveness, or consistency, and everything in between.
Your HVAC company’s website needs to be responsive across all devices.
People no longer only use desktops to access the Internet. They also use smartphones and tablets – both which have significantly smaller screens than a desktop computer.
Responsive design makes it possible for users to navigate and use your site on any device and browser, and click on even the smallest button easily.
If your site isn’t responsive, customers could bounce because they’re unable to access your website from their phone or tablet.
An organized website allows visitors to find exactly what they’re looking for in a timely manner.
The first thing you should do to organize your HVAC website is create a navigation bar. It should be at the top of every page on your website and offer a way for users to find what they’re looking for with a series of drop-down tabs.
For example, some tabs for your HVAC company could include, “About Us,” “History,” “Our Staff,” and “Our Services.”
This allows visitors to jump directly to the pages that they want to see instead of wading thorough information and potentially getting frustrated.
Organization also refers to how different elements are arranged on each page.
Your web design should leave adequate space between elements, have consistent spacing, and not allow elements to overlap.
Like we mentioned before, your HVAC website is often the first impression that potential customers will have of your company. As soon as they visit, they should know you’re a professional company by the way that your site is organized, the fonts you use, and even the color palates you utilize.
A professional site will have helpful information, a navigation bar with useful tabs, and images where necessary, just to name a few essential elements.
Bill Craig WebFX President
Part of having a professional website is making sure that it’s consistent.
No matter what page of your website a visitor lands on, there should be a consistent color scheme, fonts, navigation bar, and tone. It should feel like a cohesive website across every page.
This doesn’t mean that you have to include similar content on every page, but at the very least, you should keep fonts, colors, organization, and format consistent.
About 65% of the world’s population are visual learners, so your website will be much more interesting to viewers if you include different forms of visual content.
Multimedia includes anything from videos and pictures to infographics that allow site visitors to see information rather than read large blocks of text.
This is an important part of web design because it allows you to give information in a way that’s easy enjoyable to consume. Visual content is also known to keep site visitors on your website for longer, so it can decrease bounce rate as well.
If you want a professional, consistent website for your HVAC company, WebFX can help.
We have an entire in-house design team that can create a custom website based on your preferences and goals.
Contact us today for more information or a free quote.
Find out how WebFX can create an effective Internet marketing strategy for your website. Call 888.449.3239 or contact us online today for a free evaluation.