For your industrial company to be successful, you must run a marketing campaign that successfully attracts and converts customers.
However, it’s unlikely that a single interaction with an ad or service page will be enough to convert users. Before you can convert users to conversions, you have to first turn them into a lead. There are a few simple strategies you can employ to find more industrial leads.
Read on to learn about how to get more industrial leads, and then consider partnering with WebFX — the digital marketing agency with over 500 client testimonials — to get help putting these tips into action.
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What is industrial lead generation?
Before we get into how to get more industrial leads, what does it mean to generate leads in the first place? What are leads, and why do you need them?
What is a lead?
In short, leads are people who have expressed an interest in your brand. Maybe they read many of your blog posts, signed up for special email offers, or followed you on social media. Whatever it was, they showed an interest in your company.
However, there is a difference between a lead and a qualified lead. A lead is anyone who has interacted with your company. A qualified lead is one who has proven their interest in your company, fits well into your target audience, and is getting ready to make a final purchasing decision.
Why is lead generation important?
Becoming a lead is a necessary step on the path to converting.
It’s what separates someone with no knowledge or interest in your business from someone who has the potential to become a loyal customer. Typically, it occurs somewhere near the middle of the marketing funnel.
What is lead generation?
Lead generation, then, is the process of taking someone from being completely unfamiliar with your brand to being a lead.
There are a handful of ways you can turn people into leads, but it all comes down to digital marketing. You must run a marketing campaign that successfully captures people’s attention and encourages them to learn more about your brand and your services.
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How to get more industrial leads
Now that you understand leads and why they matter, the question is: How do you get more industrial leads? How can you take someone who’s never heard of you and get them to consider working with you?
While that question has a variety of potential answers, there are four digital marketing strategies that stand out from the rest for their effectiveness. Here are four tips on how to get more industrial leads!
1. Implement search engine optimization (SEO)
One of the best industrial lead generation strategies available is search engine optimization (SEO). SEO involves optimizing web content so it will rank in Google search results.
To run a successful SEO campaign, you have to write content that targets specific keywords relevant to your business. You shouldn’t stuff keywords into your content, though — it should all focus primarily on satisfying search intent, or why users search for those keywords.
Other valuable SEO tactics include:
- Optimizing the user experience with things like white space
- Earning backlinks from third-party websites in your industry
- Improving your page load speeds
- Making your site mobile-friendly
All these things can help you rank near the top of search results. That allows more interested users to see your site pages and visit your website.
2. Launch a pay-per-click (PPC) advertising campaign
SEO isn’t the only way to display your business in Google search results.
To get started with PPC, you’ll choose a list of keywords you want your ads to target in Google, and then you bid a certain amount for each keyword. Whenever users search for that keyword, Google will display ads from companies bidding on those keywords and determine positioning based on two factors:
When you create a killer ad and bid an optimal amount on your chosen keywords, you can get your ads displaying for searches on that keyword. The best part is, you only pay your bid amount when people click on your ad!
3. Advertise through social media
Social media is the home to 28% of the average user’s Internet time, so it should come as no surprise that it’s a phenomenal place to reach your audience. To start with social media, you can set up an account on the platform or platforms of your choice and begin advertising.
On top of posting organic content from an account, you can opt to advertise directly to potential leads with paid social media ads. The best way of doing this is to use in-feed ads, which appear in users’ social media feeds.
A major benefit of social media advertising is that it allows you to target groups of users based on features like:
That means you can reach plenty of new people from your exact target audience through social media!
4. Craft compelling content and build an email list
No matter how effective your SEO or PPC campaigns are, it won’t do you much good if there’s nothing on your website worth reading. That’s why you need to craft compelling content to draw people in, which is the idea behind content marketing.
When you create videos or blog posts on your site that provide genuinely useful information to users, they’ll be much more likely to come to your site. Crafting informative content will boost your SEO too, helping more people find it in search engines.
Once you draw people in with your content, you can ask them to provide their email address to sign up for additional content down the road. The best way to do this is to include calls to action (CTAs) in your blog posts that encourage people to submit their emails.
However you do it, if you can get people to provide their emails and build out a list of addresses, you have a perfect way to generate new leads — not to mention an easy way to take the next steps to converting them!
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Find more industrial leads with WebFX
Ready to start implementing these strategies into your own marketing campaign, but not sure how to make them work for you? WebFX would love to give you a hand! We’ve been driving results through digital marketing for over 20 years, and we’re not about to stop now.
When you partner with us, you’ll have access to a broad range of services covering all the above strategies and more. Furthermore, you’ll receive a dedicated account representative to keep in touch with you about everything we do for your campaign!