237,500+
hours industrial industry experience
500+
industrial marketing experts on staff
Grow Your Business With the Support of a Top Industrial Marketing Company
Our custom, data-driven industrial marketing services will help you grow online and achieve your most important goals. As your industrial marketing company, we’ll help you create campaigns that fit your company’s unique needs. Partner with an industrial-specialized marketing agency to help your website generate more revenue.
Are you an industrial company looking to expand and improve your online presence? If so, it’s time for you to partner with an industrial marketing agency to build your online presence and run effective campaigns that help your business grow. By investing in industrial marketing services, you’ll earn more valuable leads and conversions.
On this page, we’ll cover some industrial marketing strategies for your business, as well as a checklist for how to find the right industrial marketing company. Keep reading to learn more. Then call us today at 888-601-5359 (or contact us online) to speak with a strategist about creating an industrial marketing campaign.
Online industrial marketing strategies for your business
Search engine optimization (SEO)
Search engine optimization (SEO)
Search engine optimization (SEO) is the process of boosting your website’s ranking in the search results to drive more traffic and leads to your page. Did you know that on average, Google fields 40,000 searches per second? With so many people searching, you don’t want to miss an opportunity to reach people who are searching for your industrial company.
You should always use white hat SEO techniques. These are techniques that comply with Google’s rules and work with the algorithm to naturally boost your site in the search results. Some of them involve optimizing your website for technical things like page speed and mobile-friendliness, but others focus on building content that will draw your audience in.
So, what type of content should you create? For an industrial company like yours, customers are often interested in knowing about the quality of the products that you manufacture. You can focus on creating content that helps them understand more about those products.
Some types of content you could create include:
- Blog posts explaining how your products are manufactured
- Images and graphics demonstrating how your products work
- Videos showing off your manufacturing team
- And more!
All of these types of content will help your target audience better understand your products and how you make them, leading them to trust your business more.
SEO plays a critical role in helping industrial leads find your company. As you look for a marketing agency for industrial companies, ensure that you’re looking at ones that offer SEO services, so your business appears in more search results.
Pay-per-click (PPC)
Pay-per-click (PPC)
If you’re looking to earn more leads that convert, pay-per-click (PPC) advertising is a great solution for your company. These paid advertisements appear at the top of the search results, above organic listings.
When you consider that ad clickers are 50% more likely to purchase than organic visitors, it becomes clear that you don’t want to miss an opportunity to capture these valuable leads for your business.
For each ad, it’s important to target keywords that you expect your target audience to search for in Google. For example, if you make backpacks and other bags, you may want to target the keyword “backpack manufacturer.” It’s also important to have an informative and engaging landing page for each ad so that users will check out your business and learn about your products.
With the right industrial marketing company, you’ll get a well-optimized landing page that allows you to attract and engage leads. You’ll provide leads with all the information they need to decide on purchasing one of your products.
Social media
Social media
Social media marketing is a great way for your industrial businesses to build your brand and create relationships with customers. Like email, social media enables you to connect on a personal level and get to know your audience. With the right industrial marketing company, you’ll connect with leads interested in your products.
If you think social media isn’t right for an industrial company like yours, think again. Even if you’re targeting other businesses, the decision-makers at those businesses will still probably be on social media, where they have a good chance of seeing your brand.
So, what should you post on social media? For the most part, you can post content similar to what we mentioned using for SEO. Linking to blog posts, sharing images, and posting videos are all good tactics for your social media strategy.
In addition to social media marketing, you’ll also want to partner with an industrial marketing company that offers social media advertising. Social media advertising enables you to reach people who haven’t found your industrial business yet.
Social media marketing and advertising are two critical components to nurturing current leads and obtaining new ones. As you search for the best industrial marketing company, focus on companies that will help you develop an impactful social media plan.
Email marketing
Email marketing
If there’s anything you know about the B2B sales cycle, it’s that it can take a long time to get users to purchase. After all, you’re not just trying to convince one person to buy; you’re convincing a group of people that your business fits their needs better than the competition.
That’s why email marketing is a fundamental strategy you must use from your industrial marketing agency. This lead nurturing strategy allows you to continually send valuable information to your audience to nurture them into a conversion.
When you choose an industrial marketing company, choose one that offers email marketing as a strategy.
Email marketing is a valuable tool for B2B businesses. If you’re trying to find a marketing company for industrial businesses, focus on one that offers email marketing, so you can start nurturing leads towards conversion.
Website design
Website design
Your website’s design plays a critical role in people’s perception of your company. Ninety-four percent of first impressions relate to web design. Your audience must have a positive perception of your business so they’ll remain on your site, learn more about your brand, and eventually become a paying customer.
There are a few critical elements to successful web design that you should look for from your industrial marketing company. As you look at different industrial marketing companies, focus on ones that offer custom and responsive web design. It will help you build a better website for your business.
Earn a 20% greater ROI with
industrial companies marketing experts
Get more than a marketing expert, get a marketing expert in industrials. With WebFX, you’ll receive a dedicated team that specializes in industrial marketing, helping your company increase its marketing ROI by 20% or more.
- Chemical companies
- Mining companies
- Petroleum companies
- Construction companies
- Energy companies
When you’re looking for digital marketing services for your industrial company, you want an industrial marketing agency with experience.
With the years of experience WebFX has under our belt, we’ll help your industrial company gain an edge over your competition.
Pricing custom to you.
Starting at $3,000 per month.
Solving key challenges for industrial companies
Our website isn’t driving enough traffic
When prospects look for industrial products online, your website needs to be one of the first results they see so you can maximize your web traffic. Make that goal a reality with WebFX.
We’re not selling enough products
Reach your sales goals with custom digital marketing plans designed to optimize your website and campaigns to maximize your conversions and product sales.
We’re struggling to retain customers
Our team specializes in helping your industrial company implement strategies that build long-term relationships with clients and foster brand loyalty so you can keep your clients coming back again and again.
Our marketing efforts aren’t providing a high return
Leverage the power of data to make smarter marketing decisions that drive a higher ROI for your company instead of relying on gut feelings with our data-driven marketing plans.
CUSTOM DIGITAL MARKETING PLANS
Starting at
$3,000 / month
How we determine pricing
Discuss your business goals
We’ll learn about what you are hoping to achieve as a company — short- and long-term — to create a digital marketing plan that works toward your goals.
Analyze your market
We’ll do a deep dive into your competition — both as a business and within marketing, specifically — to determine the best action plan.
Review your strategic objectives
What key objectives are on your roadmap? Increase site traffic? Boost your online visibility and brand awareness? We’ll create a plan that aligns perfectly.
INCLUDED IN ALL PLANS:
- Expert advice on-demand from a team of over 500 strategists
- Data-backed campaign optimizations and improvements
- AI-powered strategy recommendations
- Closed-loop ROI and customer journey tracking
- Access to our in-house revenue acceleration platform, MarketingCloudFX
- Nutshell CRM access
- Marketing and sales data unification
- Monthly campaign measurement, analysis, and revenue reporting
- In-depth competitor and industry research
- Continuous strategy management and improvement
Cookie-cutter doesn’t cut it in digital marketing. That’s why our industrial marketing agency develops custom strategies for our clients — similar to industrial companies creating custom solutions for their own clients. The above deliverables highlight the foundation of our services (tracking, monitoring, and optimizing). Your custom proposal will include these foundational elements, plus our recommendations based on your business.