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237,500+

hours industrial industry experience

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500+

industrial marketing experts on staff

Grow Your Business With the Support of a Top Industrial Marketing Company

Our custom, data-driven industrial marketing services will help you grow online and achieve your most important goals. As your industrial marketing company, we’ll help you create campaigns that fit your company’s unique needs. Partner with an industrial-specialized marketing agency to help your website generate more revenue.

500+ digital experts
Get access to the marketing experts you need, from business consultants to digital marketers, to deliver the results your company demands.
25-year track record
Navigate (and succeed) in changing market conditions with a digital marketing partner that’s helped businesses like yours succeed for decades.
1000+ reviews
Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
In-house technology
Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!

Are you an industrial company looking to expand and improve your online presence? If so, it’s time for you to partner with an industrial marketing agency to build your online presence and run effective campaigns that help your business grow. By investing in industrial marketing services, you’ll earn more valuable leads and conversions.

On this page, we’ll cover some industrial marketing strategies for your business, as well as a checklist for how to find the right industrial marketing company. Keep reading to learn more. Then call us today at 888-601-5359 (or contact us online) to speak with a strategist about creating an industrial marketing campaign.

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Online industrial marketing strategies for your business

SEO with magnifying glass icon. Search engine optimization (SEO)

SEO with magnifying glass icon. Search engine optimization (SEO)

Search engine optimization (SEO) is the process of boosting your website’s ranking in the search results to drive more traffic and leads to your page. Did you know that on average, Google fields 40,000 searches per second? With so many people searching, you don’t want to miss an opportunity to reach people who are searching for your industrial company.

You should always use white hat SEO techniques. These are techniques that comply with Google’s rules and work with the algorithm to naturally boost your site in the search results. Some of them involve optimizing your website for technical things like page speed and mobile-friendliness, but others focus on building content that will draw your audience in.

So, what type of content should you create? For an industrial company like yours, customers are often interested in knowing about the quality of the products that you manufacture. You can focus on creating content that helps them understand more about those products.

Some types of content you could create include:

  • Blog posts explaining how your products are manufactured
  • Images and graphics demonstrating how your products work
  • Videos showing off your manufacturing team
  • And more!

All of these types of content will help your target audience better understand your products and how you make them, leading them to trust your business more.

SEO plays a critical role in helping industrial leads find your company. As you look for a marketing agency for industrial companies, ensure that you’re looking at ones that offer SEO services, so your business appears in more search results.

SEO with magnifying glass icon. Pay-per-click (PPC)

SEO with magnifying glass icon. Pay-per-click (PPC)

If you’re looking to earn more leads that convert, pay-per-click (PPC) advertising is a great solution for your company. These paid advertisements appear at the top of the search results, above organic listings.

When you consider that ad clickers are 50% more likely to purchase than organic visitors, it becomes clear that you don’t want to miss an opportunity to capture these valuable leads for your business.

For each ad, it’s important to target keywords that you expect your target audience to search for in Google. For example, if you make backpacks and other bags, you may want to target the keyword “backpack manufacturer.” It’s also important to have an informative and engaging landing page for each ad so that users will check out your business and learn about your products.

With the right industrial marketing company, you’ll get a well-optimized landing page that allows you to attract and engage leads. You’ll provide leads with all the information they need to decide on purchasing one of your products.

SEO with magnifying glass icon. Social media

SEO with magnifying glass icon. Social media

Social media marketing is a great way for your industrial businesses to build your brand and create relationships with customers. Like email, social media enables you to connect on a personal level and get to know your audience. With the right industrial marketing company, you’ll connect with leads interested in your products.

If you think social media isn’t right for an industrial company like yours, think again. Even if you’re targeting other businesses, the decision-makers at those businesses will still probably be on social media, where they have a good chance of seeing your brand.

So, what should you post on social media? For the most part, you can post content similar to what we mentioned using for SEO. Linking to blog posts, sharing images, and posting videos are all good tactics for your social media strategy.

In addition to social media marketing, you’ll also want to partner with an industrial marketing company that offers social media advertising. Social media advertising enables you to reach people who haven’t found your industrial business yet.

Social media marketing and advertising are two critical components to nurturing current leads and obtaining new ones. As you search for the best industrial marketing company, focus on companies that will help you develop an impactful social media plan.

SEO with magnifying glass icon. Email marketing

SEO with magnifying glass icon. Email marketing

If there’s anything you know about the B2B sales cycle, it’s that it can take a long time to get users to purchase. After all, you’re not just trying to convince one person to buy; you’re convincing a group of people that your business fits their needs better than the competition.

That’s why email marketing is a fundamental strategy you must use from your industrial marketing agency. This lead nurturing strategy allows you to continually send valuable information to your audience to nurture them into a conversion.

When you choose an industrial marketing company, choose one that offers email marketing as a strategy.

Email marketing is a valuable tool for B2B businesses. If you’re trying to find a marketing company for industrial businesses, focus on one that offers email marketing, so you can start nurturing leads towards conversion.

SEO with magnifying glass icon. Website design

SEO with magnifying glass icon. Website design

Your website’s design plays a critical role in people’s perception of your company. Ninety-four percent of first impressions relate to web design. Your audience must have a positive perception of your business so they’ll remain on your site, learn more about your brand, and eventually become a paying customer.

There are a few critical elements to successful web design that you should look for from your industrial marketing company. As you look at different industrial marketing companies, focus on ones that offer custom and responsive web design. It will help you build a better website for your business.

Inside our 93% satisfaction rate

Read our case studies for more a more in-depth look at our results.

Sharretts Plating

60%

Increase in quote requests

York Saw & Knife

626%

Increase in Amazon sales YoY

Polymer Solutions International

126%

Increase in quote requests YoY

Your
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Get a free proposal
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Earn a 20% greater ROI with
industrial companies marketing experts

Get more than a marketing expert, get a marketing expert in industrials. With WebFX, you’ll receive a dedicated team that specializes in industrial marketing, helping your company increase its marketing ROI by 20% or more.

  1. Chemical companies
  2. Mining companies
  3. Petroleum companies
  4. Construction companies
  5. Energy companies

Pricing custom to you.

Starting at $3,000 per month.

Request a Free Proposal

Solving key challenges for industrial companies

Our website isn’t driving enough traffic

When prospects look for industrial products online, your website needs to be one of the first results they see so you can maximize your web traffic. Make that goal a reality with WebFX.

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We’re not selling enough products

Reach your sales goals with custom digital marketing plans designed to optimize your website and campaigns to maximize your conversions and product sales.

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We’re struggling to retain customers

Our team specializes in helping your industrial company implement strategies that build long-term relationships with clients and foster brand loyalty so you can keep your clients coming back again and again.

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Our marketing efforts aren’t providing a high return

Leverage the power of data to make smarter marketing decisions that drive a higher ROI for your company instead of relying on gut feelings with our data-driven marketing plans.

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Hear from our clients

Drive more web traffic

We are getting more traffic and spending less money, which is always a great thing. Our SEO results have gone way up.

82%higher average time on site

Drive more leads

WebFX turned out to be the right choice for Sharretts Plating because the people are great to work with, and they practice what they preach. The team was always accessible to me and my team at Sharretts Plating, and they’ve continued to nurture a relationship that fosters growth to this day.

60%increase in quote requests

CUSTOM DIGITAL MARKETING PLANS

Starting at

$3,000 / month

How we determine pricing

Accounts icon with person icon and writing above it. Discuss your business goals

We’ll learn about what you are hoping to achieve as a company — short- and long-term — to create a digital marketing plan that works toward your goals.

research icon with magnifying glass. Analyze your market

We’ll do a deep dive into your competition — both as a business and within marketing, specifically — to determine the best action plan.

Planning icon with arrow pointing at an x. Review your strategic objectives

What key objectives are on your roadmap? Increase site traffic? Boost your online visibility and brand awareness? We’ll create a plan that aligns perfectly.

INCLUDED IN ALL PLANS:

  • Expert advice on-demand from a team of over 500 strategists
  • Data-backed campaign optimizations and improvements
  • AI-powered strategy recommendations
  • Closed-loop ROI and customer journey tracking
  • Access to our in-house revenue acceleration platform, MarketingCloudFX
  • Nutshell CRM access
  • Marketing and sales data unification
  • Monthly campaign measurement, analysis, and revenue reporting
  • In-depth competitor and industry research
  • Continuous strategy management and improvement

Cookie-cutter doesn’t cut it in digital marketing. That’s why our industrial marketing agency develops custom strategies for our clients — similar to industrial companies creating custom solutions for their own clients. The above deliverables highlight the foundation of our services (tracking, monitoring, and optimizing). Your custom proposal will include these foundational elements, plus our recommendations based on your business.

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