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Industrial Marketing Services That Drive Revenue

Our custom, data-driven industrial marketing services will help you grow online and achieve your manufacturing company’s goals. As your industrial marketing service provider, we’ll help you create campaigns that fit your company’s unique needs. Partner with an industrial-specialized marketing agency to help your website generate more revenue.

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237,500+

hours industrial industry experience

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500+

industrial marketing experts on staff

500+ digital experts
Get access to the marketing experts you need, from business consultants to digital marketers, to deliver the results your company demands.
28-year track record
Navigate (and succeed) in changing market conditions with a digital marketing partner that’s helped businesses like yours succeed for decades.
1,100+ reviews
Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
In-house technology
Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!

Content services to convert key stakeholders

SEO with magnifying glass icon. Search engine optimization (SEO)

SEO with magnifying glass icon. Search engine optimization (SEO)

Not seeing a lot of traffic on your website?

Drive traffic to your site with SEO services. SEO is a set of techniques designed to help your website content rank in search engines for people to find. With WebFX, you can perform better keyword research and link-building strategies that will facilitate this process.

You can also get help creating industrial content for your website. That content might touch on things like how you manufacture your products or how those products work.

With our SEO management services, you can also:

SEO with magnifying glass icon. Pay-per-click (PPC) advertising

SEO with magnifying glass icon. Pay-per-click (PPC) advertising

Looking to reach more qualified leads?

Leap ahead of your competition in search results with PPC services. These ads appear at the top of the search results above organic listings, which allows you to drive more interested leads to your page.

With WebFX, you can develop the perfect PPC strategy to fit your schedule and budget. As your PPC consultant, we’ll help you create compelling ad copy that promotes your products or services to your ideal client prospects.

Other benefits you’ll receive include the following:

  • An audit of your current PPC efforts
  • Keyword research and selection
  • Strategic bid management
  • Custom landing page creation
  • And more!

SEO with magnifying glass icon. Social media marketing

SEO with magnifying glass icon. Social media marketing

As an industrial company, you sell to other businesses. For that reason, you might not think that social media is a good marketing strategy for you. But keep in mind that decision-makers at those businesses are still on social media, which makes it a great place to reach them.

By partnering with WebFX, you can get started on your social media strategy with our industrial marketing services. You can harness those services to build a strong social media presence that enables prospects to connect with your manufacturing company.

Here are a few features you’ll get with our social media marketing packages:

  • Analysis of manufacturing competitors
  • Audit of current social media strategy
  • Creation of social media content
  • Daily monitoring of social media assets
  • And more!

SEO with magnifying glass icon. Email marketing

SEO with magnifying glass icon. Email marketing

Want to keep in touch with potential clients? Email marketing is one of the best ways to do it. Through your email campaigns, you can send out marketing materials to provide news about your company, offer info about your products or services, and encourage prospects to convert.

For industrial companies like yours, email marketing is a great opportunity to impress upon decision-makers the value of your products.

You can start setting up an email marketing campaign today with WebFX. Our email marketing services help you generate engaging emails that keep your brand top-of-mind!

Better yet, you can take advantage of MarketingCloudFX to streamline your email process and automate everything from sending emails to monitoring their performance.

Our email marketing services also include perks like:

SEO with magnifying glass icon. Website design

SEO with magnifying glass icon. Website design

Want to boost your industrial leads’ first impression of your brand? Just take advantage of our web design services! With WebFX as your web design agency, you’ll be able to create a custom industrial website that delivers the best experience for website visitors.

Here’s what you get with our web design services:

  • Custom design and development of website
  • Mobile-optimization
  • Optimization of best practices for search engines
  • Website copywriting
  • And more!

Need a website makeover to improve your industrial company’s online presence?

Breathe new life into your industrial website’s design to keep your customers’ impression of your industrial company fresh. WebFX’s website redesign services will give your outdated site a facelift.

SEO with magnifying glass icon. Customer relationship management

SEO with magnifying glass icon. Customer relationship management

As an industrial company that sells to businesses, you experience longer sales cycles. For that reason, it’s important that you keep up with all the decision-makers at your target companies so you can continue to nurture them toward converting.

One of the best ways to do that is to use a customer relationship management (CRM) platform, which helps you track information about your leads and clients that you can use to more effectively market to them.

Thankfully, a partnership with WebFX can give you access to our proprietary CRM platform, Nutshell. Nutshell, in conjunction with our marketing tool, MarketingCloudFX, can elevate your industrial marketing strategy. It enables you to do things like:

  • Track leads through the sales funnel
  • Automate email marketing campaigns
  • Analyze your customer data to learn more about them
  • Segment your audience
  • And more!
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Data-Driven Digital Marketing

MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.

With 20+ different features, this client-exclusive platform makes it easier than ever to track digital marketing performance and make strategic decisions.

20%

avg increase in ROI across digital marketing channels

$500K+

built-in value based on the cost of similar tools

1+ billion

data points to drive your marketing decisions

Channel-Specific ROI Dashboard

Make smarter marketing decisions and maximize your returns with full transparency into omnichannel performance.

  • Automatically calculate cost per lead per marketing channel
  • Easily compare channel performance to make better investment decisions
  • Forecast results and model ROI scenarios

Complete Project Transparency

Project management built in for seamless collaboration and project transparency.

  • Centralized communications to align teams and partners
  • Track goals and priorities to optimize campaigns
  • Get full visibility into what we’re working on to drive your campaigns forward

Ongoing Competitor Monitoring

Stay up to date on competitors to get and stay ahead.

  • Monitor competitor cross-channel marketing strategies
  • Benchmark your business’s performance against key competitors
  • Identify opportunities to pass the competition with digital marketing

Content Planning & Analytics

Seamless content research, planning, and tracking capabilities

  • Full transparency into the research behind our content recommendations
  • Effortless quarterly content planning with your account manager
  • Advanced content analytics by content type, tag, and more

20%

avg increase in ROI across digital marketing channels

$500K+

built-in value based on the cost of similar tools

1+ billion

data points to drive your marketing decisions

Custom industrial digital marketing plans

Learn how our award-winning team of industrial digital marketing specialists create custom solutions for your business.

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CUSTOM DIGITAL MARKETING PLANS

Starting at

$3,000 / month

How we determine your custom strategy

Pie chart icon with piece of the pie being highlighted. Your Industry

With expertise in 200+ industries, we have the data to know what strategies will generate the best ROI for your business. We’ll also consider where your competitors are that would make sense for you to invest in.

Target icon with archery arrow hitting target. Your Business Goals

We’re not going to just recommend the same strategies for every business. Your business growth goals will determine what channels your WebFX strategist will recommend investing in.

Handshake icon Additional Support Needs

WebFX is a full-service digital marketing agency capable of supporting with website redesign projects, consistent content marketing, complex data analysis, conversion rate optimization, and more. You can discuss these additional support needs with your WebFX strategist.

INCLUDED IN ALL PLANS:

  • Expert advice on-demand from a team of over 500 strategists
  • Data-backed campaign optimizations and improvements
  • AI-powered strategy recommendations
  • Closed-loop ROI and customer journey tracking
  • Access to our in-house revenue acceleration platform, MarketingCloudFX
  • Nutshell CRM access
  • Marketing and sales data unification
  • Monthly campaign measurement, analysis, and revenue reporting
  • In-depth competitor and industry research
  • Continuous strategy management and improvement

Cookie-cutter doesn’t cut it in digital marketing — especially not for industrial companies like yours, whose clients are so often focused on getting customized products and services. That’s why our industrial marketing agency develops custom strategies for our clients, similar to how you create custom solutions for your own clients. The above deliverables highlight the foundation of our services (tracking, monitoring, and optimizing). Your custom proposal will include these foundational elements, plus our recommendations based on your business.

View All Deliverables

Explore our industrial case studies

Read our case studies for a more in-depth look at our results.

Sharretts Plating

60%

Increase in quote requests

York Saw & Knife

626%

Increase in Amazon sales YoY

Polymer Solutions International

126%

Increase in quote requests YoY

Your
Business

IS NEXT

Get a free proposal
today!

Earn a 20% greater ROI with
industrial companies marketing experts

Get more than a marketing expert, get a marketing expert in industrials. With WebFX, you’ll receive a dedicated team that specializes in industrial marketing, helping your company increase its marketing ROI by 20% or more.

  1. Chemical companies
  2. Mining companies
  3. Petroleum companies
  4. Construction companies
  5. Energy companies

Solving key challenges for industrial companies

Our website isn’t driving enough traffic

When prospects look for industrial products online, your website needs to be one of the first results they see so you can maximize your web traffic. Make that goal a reality with WebFX.

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We’re not selling enough products

Reach your sales goals with custom digital marketing plans designed to optimize your website and campaigns to maximize your conversions and product sales.

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We’re struggling to retain customers

Our team specializes in helping your industrial company implement strategies that build long-term relationships with clients and foster brand loyalty so you can keep your clients coming back again and again.

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Our marketing efforts aren’t providing a high return

Leverage the power of data to make smarter marketing decisions that drive a higher ROI for your company instead of relying on gut feelings with our data-driven marketing plans.

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Hear from our clients

Drive more web traffic

We are getting more traffic and spending less money, which is always a great thing. Our SEO results have gone way up.

82%higher average time on site

Drive more leads

WebFX turned out to be the right choice for Sharretts Plating because the people are great to work with, and they practice what they preach. The team was always accessible to me and my team at Sharretts Plating, and they’ve continued to nurture a relationship that fosters growth to this day.

60%increase in quote requests

What should I consider when choosing an industrial marketing agency?

You want to invest in industrial marketing services from the right company, so you can set your manufacturing business up for success. But how do you find the right agency?

Expert insights from webfx logo

A smiling young man wearing a dark polo shirt with a BYU logo on the right chest.
Logan Torrey Internet Marketing Consultant at WebFX

“When looking for a digital marketing agency, industrial companies need a partner that can provide them with a holistic approach that keeps them ahead of the competition. The digital landscape is ever-evolving, and you want to find a partner who can identify those changes quickly and implement marketing strategies to adjust accordingly.”

Here are some questions to consider when looking to invest in a manufacturing marketing agency:

  • What services do they offer? Do they offer all the services you need?
  • How agile is the company? Do they continually try and implement new practices?
  • What’s their level of experience with manufacturing companies?
  • Do they fit with your budget?
  • Who handles your campaign? How do they communicate what’s going on with your campaign?

Think about these questions when you’re investing in industrial marketing services and trying to find the right partner.

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