But, how does Internet marketing benefit consumers?
On this page, we’ll tell you how consumers benefit from advertising and strategies you can use to market to consumers. If you need help creating a strong Internet marketing campaign, call us today at 888-601-5359 to speak with a strategist.
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What is Internet marketing?
Internet marketing includes advertising and sales efforts conducted over the Internet, including:
- Search engine optimization (SEO). Techniques and strategies used to achieve a high ranking in the search engines results.
- Pay per click (PPC). Search engine-based advertising that directs web traffic to a website. Websites pay the search engines each time a user clicks your ad.
- Email marketing. Manual or automated messaging that targets specific groups of people who want to stay in touch with your business.
- Blogs. Writing about industry-specific information to keep your customers informed.
- Social media. Reaching out to customer profiles via Facebook, Twitter, LinkedIn, Pinterest, Instagram, and more.
- Content marketing. Publishing unique, compelling, and engaging content like infographics to capture the attention of customers.
- Video marketing. Creating short, informational videos to benefit an audience and uploading them to popular video sites like YouTube.
- Location-based marketing. Establishing a local presence via Google Places and including relevant, local information on your website, like a phone number or address.
Regardless of the type of Internet marketing you choose for your business, you’re making yourself more visible and accessible by putting yourself out there. The best part is that you can start small with just a few focused objectives and then grow to optimize your site in other ways, especially since most of these strategies only require an investment of time.
How does marketing benefit consumers?
There are many advantages of Internet marketing to both the consumer and the company. Let’s take a look at a few of the benefits your audience will experience because of Internet marketing and how those benefits help your business.
1. It keeps consumers current
The world is constantly changing. New trends, products, issues, and needs emerge every day. In a rapidly changing world, consumers need a way to stay on top of everything that is changing.
The Internet is a great place for keeping consumers current. They can seek out information and consume it quickly. It’s a great way for consumers to access relevant and engaging content with information that’s important to them.
This helps them keep tabs on businesses, too. If there are changes with your business or your industry, consumers expect to be able to find it immediately. They want to know relevant information as it emerges.
The Internet allows you to keep your audience up-to-date with your business’s latest trends and changes. They can see when you launch new products or offer new services. It’s a great way to keep your audience informed.
You will generate growth by keeping your audience up-to-date with the latest trends and changes. It’s easy for them to find your site and learn about what’s new or upcoming with your business. They can find information about new products, services, special deals, and upcoming events.
When consumers have access to relevant information, it helps them with purchasing decisions. They are armed with the latest information, which makes them feel more informed when making a decision.
How this benefits your business: Keeping your audience up-to-date encourages engagement and interaction with your business. One of the benefits of Internet marketing is that you build brand recognition with your audience by keeping them engaged and interested in your page. Increased brand recognition leads these consumers to choose your brand over the competition because they are more familiar with your business.
2. It offers convenience and quick service
The world operates at a fast-moving pace. People want access to information quickly and efficiently. Time is precious and people don’t want to waste it.
People can access information and purchase items quickly through the web. This is one of the benefits of Internet marketing to consumers. Your audience can get quick and convenient service when they need it.
When you market your products to them, they see the marketed material on their own time. Whether it’s in their social media feed or an email, they access your ad when it’s convenient for them.
Your website is constantly marketing your business. One of the advantages of Internet marketing is that your consumers can access your site when they have time.
If someone needs a product, they can easily order it online. Checkout processes have developed to allow for quick transactions that last a few minutes at most. It’s quicker than someone driving to a store, finding the product, checking out, and driving home.
This is a convenient way for your audience to purchase products. They can purchase products quickly and efficiently on their own time.
In addition, the Internet gives your audience more access to your business’s customer service. Many companies offer online chats or email services that allow people to contact your business when they need help. It’s one of the benefits of Internet marketing for consumers because it allows users to contact your company when it’s convenient for them.
How this benefits your business: The Internet allows for constant marketing of your business. People can access marketing materials like your website and your social media profiles at a time that works for them. Your business will still gain brand exposure and conversions while giving people a more comfortable shopping experience.
3. It helps build a better relationship
With the growth of the Internet, consumers grow more critical about brands. They have more access to information about companies, which leads to them forming opinions about certain brands. This opens the door to building a relationship with companies they trust.
Internet marketing helps you build trust with your audience. They see your marketed materials and learn about your business. As they get more familiar with your business, they begin to trust your company and feel comfortable with choosing your business.
They have many opportunities to connect with your business and learn more. They can sign up to receive emails or follow your social media profiles. It’s a great opportunity for them to learn more about your business and provides you with the chance to market directly to them.
Internet marketing benefits consumers because they build a relationship with companies. They get better customer experience and feel more valued as consumers.
How this helps your business: When you can market directly to your audience, you provide them with a better experience, but you also help your business obtain more valuable leads. You gain new followers on social media or you earn new email subscribers. It creates greater opportunities for you to market to leads to get them to convert while also helping you create repeat customers.
4. It provides 24/7 access
Your business may close, but the Internet stays open 24/7. People have constant access to information on the Internet regardless of the time of day or day of the week. This means that people always have access to information about your business, products, or services.
They can learn about your business at any time of the day. If they decide they need a product at 3 a.m., they can go online and purchase the product easily. It makes it easy for them to get what they need, when they need it.
This also means your audience has access to information whenever they need it. If they need questions answered or are looking for general information, they can search online for the information and come across your website.
How this benefits your business: You can market your business when you’re not in the office, which means you’re getting more out of your budget. It allows you to reach all types of people. For instance, if you were targeting people who were in law enforcement or nursing, you could reach them with your marketing materials, regardless of whether they work first, second, or third shift.
5. It creates a personalized experience
If there are two things you should know about your audience, it’s that they don’t like wasting time and they want to be valued as a customer. One of the advantages of Internet advertising is the ability to create a personalized marketing experience for each member of your audience. Not only does it make them feel valued, but it also allows them to get marketing material relevant to their interests.
Businesses can target people based on their demographics, interests, and shopping behaviors. This means that people see more products that align with their interests. It creates a better experience for your audience and gets them to engage with your business.
People don’t want to see irrelevant marketing material. Their time is valuable, so they only want to see marketing content that is relevant to their interests. When users receive irrelevant content, they’re less likely to engage with it.
Personalization creates a better experience for your audience. They get information about products and services that interest them. If you run an advertising campaign, you can advertise products or services that your audience wants, needs, or researched previously.
You create a better experience by giving your audience exactly what they want. Your audience is more likely to engage and take interest in your business.
How this helps your business: Personalized marketing creates an environment that makes your audience more likely to convert. When they have a marketing experience that is tailored to their interests, they’re more likely to engage. This leads to building better brand recognition, increasing engagement, and ultimately, earning more conversions.
6. It provides your audience with options
Users have access to dozens of different products. Virtually any product has options, whether it’s style, color, or quantity. A company that sells bookshelves could offer over 40 different styles and colors of that one product type alone.
This gives consumers more options than ever before, and they like this. In fact, customers prefer to have choices when the options showcase meaningful differences between them.
So, what does this mean?
It means that consumers like having options when the differences are apparent and have value.
Let’s circle back to the bookshelves.
One option for consumers is the number of shelves. Some consumers may only want a bookshelf with three shelves, while others are looking for a taller unit with six shelves. By offering a selected variety of units with different shelf numbers, you’re giving your audience options.
Another favorable value in options is color. You may have one consumer that thinks a white bookshelf will look better in their living room, while another consumer thinks a dark brown shelf will look better in their home. Consumers can see the value in having color options because they can choose the color that aligns with their tastes best.
Internet marketing gives your company the ability to market these different options. When you advertise your products, you show your audience their available options. They can look at the various options to determine which one fits best with their needs.
Having numerous options allows you to market multiple products to relevant leads. You don’t have to worry about marketing one particular product to your entire audience in hopes that they will like it. Variety allows you to create a more personalized experience that targets your audience based on their interests and tastes.
How this benefits your business: One advantage of Internet marketing is showcasing all your options to your audience. When they have more options, they’re more likely to choose your business and convert. You increase your chances of earning a conversion because you’re more likely to have a product that fulfills their needs.
7. It allows for comparison shopping
Before the Internet, consumers drove to different shops to comparison shop. If a competitor’s store was a far distance, it was a difficult task to visit all the stores to check their prices to see which one was more affordable. With the growth of the Internet, consumers can price check straight from their devices, making it easy and convenient.
This helps consumers get the best prices for their budget. They can stretch their dollar further by taking a few minutes to look up the same product on different company’s websites.
Consumers want the best value for the best price. The ability to comparison shop helps people make more informed decisions.
You can market your products to attract people with your prices. You know they will be interested in your products, so promoting the price can seal the deal for them. This is one of the benefits of Internet marketing to customers.
How this benefits your business: Comparison shopping can help you earn more conversions. If your prices are lower than your competitor’s, your audience is more likely to purchase from your business. You can market your products with your low prices to entice more conversions.
8. Obtain quality content
One of the benefits of Internet marketing is obtaining quality content. Users are continually searching the web to look for helpful information. They find content from different businesses that helps them get the knowledge they need.
Content marketing is an excellent way for your business to reach your audience. You share your industry-related knowledge with them, and they obtain the information they need. It’s a great way to help your audience feel more informed.
When you create content for your audience, you fulfill a need. They obtain answers to their questions and feel more informed. This leads them to engage with your business longer, which leads them to get to know your brand and becoming familiar with your products or services.
How this benefits your business: Content marketing helps you obtain valuable leads on your page. You earn more valuable traffic, which helps your business grow. You’ll receive more valuable leads interested in your company.
9. It helps you reach a global audience
If you’re based in the U.S., you may have products that appeal to an international audience. The growth of the Internet allows users from across the globe to access your products. This means that people can purchase your products from different companies.
It’s an excellent opportunity for users to get the products they need. Before the growth of the Internet, users couldn’t access these types of products if they needed them. Now, there’s an open opportunity for people to obtain products from around the globe.
How this benefits your business: This creates more opportunities for you to earn conversions. You can gain sales from interested leads across the globe and help your business grow. Internet marketing benefits consumers and your business because you reach more people interested in your products.
10. It provides clear product information
When consumers check out products in-store, they rely on the product label to tell them how to use it. If it doesn’t include all the details, consumers can question whether they want to buy the product.
With the development of the Internet, consumers are more informed than ever.
You can post more information about your products online and aren’t limited to a label. This means that consumers are more knowledgeable about products, which helps them make better purchasing decisions.
You can market your products better and share this valuable information with your audience. When you market your products, you highlight the relevant parts of your product and sell that to your audience. People may get lured to your content based on the product information you share.
How this benefits your business: When customers are more informed about products, they’re more likely to convert. By marketing the details, you help draw more leads to your page and earn more conversions.
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"WebFX has consistently driven more customers to my business year over year. It continues to climb. I'm very happy!”
WebFX will help you get started with your Internet marketing plan
Internet marketing benefits consumers in numerous ways, helping them gain better access to your products or services. You’ll connect with more interested leads that are looking for your business.
At WebFX, we have over 20 years of experience in creating Internet marketing campaigns.
We’re a full-service digital marketing company that specializes in customized Internet marketing campaigns. We have a team of over 200 experts that will bring their knowledge and expertise to your campaign. We’ll help you create a campaign that works for your business.
If you’re looking for a company that knows how to drive valuable results, look no further than WebFX. In the past five years, we’ve driven over $2.4 billion in sales and over 4.6 million leads for our clients. When you partner with us, you’ll get a team of experts that work hard to drive results for your business.
Not sold? Just ask our clients about the work we do! Check out our 780+ client testimonials that attest to the impressive Internet marketing campaigns we run for them.
Build your campaign today
If you’re ready to start connecting with consumers through Internet marketing, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to helping your business reach new heights!