How Does Internet Marketing Benefit Consumers?
There’s no denying the significance of the Internet. Society has benefitted in many ways thanks to the connectivity it provides and the power that comes with acquiring knowledge without delay. Coupled with the recent—and monumental—shift to mobile, the Internet is a utility engrained into our everyday lives.
Internet marketing maximizes the value that comes with reaching consumers through digital media. As you engage more people, you grow your brand awareness, and you draw more visitors to your website.
But Internet marketing doesn’t just benefit you — it’s also beneficial for consumers. In many ways, it’s a perfect scenario for a mutually beneficial relationship.
Interested in Internet marketing? Look no further. WebFX is a full-service Internet marketing company.
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What is Internet marketing?
Internet marketing includes advertising and sales efforts conducted over the Internet, including:
- Search engine optimization (SEO). Techniques and strategies used to achieve a high ranking in the search engines results.
- Pay per click (PPC). Search engine-based advertising that directs web traffic to a website. Websites pay the search engines each time an ad is clicked.
- Email marketing. Manual or automated messaging that targets specific groups of people who want to stay in touch with your business.
- Blogs. Writing about industry-specific information to keep your customers informed.
- Social media. Reaching out to customer profiles via Facebook, Twitter, LinkedIn, Pinterest, Instagram, and more.
- Content marketing. Publishing unique, compelling, and engaging content like infographics to capture the attention of customers.
- Video marketing. Creating short, informational videos to benefit an audience and uploading them to popular video sites like YouTube.
- Location-based marketing. Establishing a local presence via Google Places and including relevant, local information on your website, like a phone number or address.
Regardless of the type of Internet marketing you choose for your business, you’re making yourself more visible and accessible by putting yourself out there. The best part is that you can start small with just a few focused objectives and then grow to optimize your site in other ways, especially since most of these strategies only require an investment of time.
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How does Internet marketing benefit consumers?
While increased visibility and access is definitely good for your business, Internet marketing also benefits your customers. Internet marketing is a way to lead consumers honestly toward your product or service based on their criteria. Presenting them with the right, useful information at the correct time lets them make the choice to engage you, instead of you going after them.
Internet marketing keeps consumers current.
If the digital era has shown the world anything, it’s that technology develops at incredible rates. We seek and consume information faster than ever. Consumers want relevant, engaging, and newsworthy content on demand. This means they expect to receive news about your industry as soon as it occurs, statistics about your industry, and other relevant information as it emerges.
Internet marketing ensures consumers can find what they need to stay up-to-date. This sets the bar high for business owners, but with the right strategy, your Internet marketing efforts have the potential to generate explosive growth.
Internet marketing gives consumers many options.
The Internet offers consumers a greater variety and choice than they’ve ever had before. In this way, Internet marketing is a huge benefit to consumers on a global scale. People are able to find exactly what they need and have it arrive at their door faster than ever. Access and convenience are tremendous boons to consumers.
You can now be a part of their information-seeking process by establishing yourself as an authority that freely gives away information to help them. You’ll build trust and establish yourself at the forefront of a growing market that increasingly looks to you for guidance.
Internet marketing provides 24/7 access.
The Internet never closes. Consumers can find information about your business at any time of the day. This effectively gives them unlimited access to your brand, allowing you to engage potential consumers at 3:00 a.m., if they want. When they do it doesn’t matter — it only matters that you’re available.
Internet marketing reduces your carbon footprint.
Sustainability is a growing hot-button topic. Fortunately, Internet marketing gives you a chance to reduce your company’s carbon footprint with no extra effort, primarily because:
- Society uses less paper as more marketing campaigns shift to digital.
- Marketers can work from anywhere, cutting down on fossil fuel use.
- Online shoppers don’t need to drive to stores to find what they want.
Internet marketing is beneficial for you and your customers
Internet marketing is an effective tool for increasing the visibility and awareness of your business, but the most important part is that it creates a relationship that benefits you and your customers. As you take the time to prepare quality content that resonates with your audience and spend time appropriately analyzing your progress, they benefit from the information—and you benefit from positioning yourself as a trusted thought leader.
Internet marketing plans from WebFX
At WebFX, we offer a number of Internet marketing services customized to your business goals.
Whether you’re looking to implement an SEO strategy, improve your website design, or improve your presence on social media, WebFX can help. We’ll work with you to review your goals, budget, competition, and industry, and create an Internet marketing plan tailored to your unique needs.
We also believe in transparent pricing, and we offer a range of plans and pricing options to help you choose the solution that’s right for you.
WebFX is an industry leader in Internet marketing with a team of award-winning designers, developers, and more who have experience in SEO. With us, you can be sure you’re getting quality returns on your investment so you can effectively grow your business in the long run. We’re so sure that we can help your business that we guarantee SEO success.
Ready to start your local SEO campaigns? Call 888.449.3239 or contact us online today to learn more about how WebFX helps Central Pennsylvania companies with their SEO challenges.