If your Atlanta business wants to reach new leads, pay-per-click (PPC) advertising is a great option. Whether you are just starting to shape your digital marketing plan or have been in the business for a few years, you can obtain many leads and conversions by investing in PPC.
On this page, we’ll discuss the benefits of PPC and how WebFX can help you create a custom PPC campaign for your Atlanta business.
Keep reading to learn more and contact us today to speak with a strategist about your customized plan.
Our digital strategists have put together successful Internet marketing campaigns for businesses ranging from local coffee shops to publicly traded companies. They’ll do the same for you. Request a free quote and experience why WebFX is rated as the world's best SEO agency.
PPC is a paid form of advertising, and it allows marketers to bid for placement in a search engine’s sponsored links. These ads appear above the organic listings, and they are tagged with the word “ad” to indicate that they are paid content.
When users conduct searches online, they use keywords to find results that best fit their queries. With PPC, you can bid on the keywords and phrases you want to trigger your ads.
Once you select your keywords, you’ll bid for your ads placement. This is where you will set your maximum bid, which is the amount you are willing to pay each time someone clicks on your ad. Your maximum bid is flexible and can be changed at any time.
After your set your maximum bid, your bid and quality score with determine your ads placement.
PPC is a great method for your Atlanta business because you only pay when people click on your ads. You only pay your maximum bid and not a cent more. This makes it very attractive to companies because there are no additional or hidden costs.
In addition, since PPC targets people who are already searches for keywords related to your business, it will help your Atlanta company attract more valuable leads.
When you advertise your Atlanta business, you want to reach leads that are most likely to convert. PPC allows you to bid on the keywords you want to trigger your ads. Since you will choose keywords related to your business, this means that your ads will display when people search terms related to your Atlanta company online.
This means that PPC advertising allows you to reach customers who are most likely to purchase.
If your bid and quality score are among the highest, you will rank at the top of search results, making it easier for people to find and contact your business — and ultimately convert.
When you invest in your digital marketing plan, you want to invest in methods that will provide a great return on investment (ROI) for your Atlanta business. Using PPC is a great way to stay within your budget.
As stated previously, you only pay when people click on your ad, so the budget you set determines how many people can click on your ad. Because of this, you are investing money in leads that are most likely to buy your products or use your services.
This not only increases your chances of conversion, but helps to create free impressions on everyone who sees the ad. By using PPC ads in your campaign, you will make the most of your budget and see a higher ROI for your company.
One of the key features of PPC is that you see immediate results. Methods like search engine optimization (SEO) can take months to show results.
PPC enables you to monitor your campaign from the second you launch it. It also enables you to see how many conversions you earn, how many people see your ads, and who is clicking on your ads.
It’s also a great opportunity for your business because you can improve your campaign as you need. You can see where your campaign falls short and adjust help it perform better. Likewise, when you see immediate results, you can make immediate changes.
With PPC, there is room for your Atlanta business to improve your campaign. You can figure out what isn’t working and make changes so that it performs better. PPC is a great opportunity to actively monitor your campaign and improve it to get the best results.
PPC helps you increase your brand recognition with your audience. This is a crucial part to your Atlanta business because you want people to recognize your brand and choose your business when it comes time to make a purchase.
When you create a PPC ad, you expose your brand to your target audience. They will see your advertisements and recognize your brand. These users may not convert right away because they might need more time to decide, but they will become familiar with your business’ brand.
PPC enables you to expose your brand to these leads. When it comes time to make the purchase, they will remember your brand and choose your business over the competition.
You can build your brand recognition even more by creating retargeted ads. These are ads that target people who were interested in your products at one point, but didn’t convert right away.
Remarketed ads enable you to expose your brand to these leads again. Leads will become more familiar with your brand and choose your Atlanta business when they are ready to convert.
WebFX has partnered with numerous local business in Georgia to help them grow with digital marketing.
We've helped to implement campaigns including SEO, PPC, email marketing, and beyond.
PPC offers a great opportunity for your Atlanta business to earn more leads and conversions. There are many benefits you will experience by investing in PPC. If you want to reap the benefits of PPC, you need to create an effective campaign.
At WebFX, we have years of experience creating effective PPC campaigns. We have a team of 150+ experts that will bring their knowledge and expertise to your campaign. Our award-winning team will help you create your customized PPC campaign to reach more qualified leads in the Atlanta area.
If you’re looking for a PPC company that drives results, look no further. To date, we’ve driven over $1 billion in sales and over 3 million leads for our clients. We focus on putting your success first.
As a full-service digital marketing company, we offer services like SEO, email marketing, and content marketing to help you expand your campaign and obtain more leads and conversions. If you ever decide you want to expand your digital marketing campaign, you can do it all in one place with us.
Our company knows your budget is important to your Atlanta business. That’s why we offer transparent pricing for all our services. We want you to know what you get and how much it costs, so you can decide on the best plan for your budget.
Many companies will hide their prices, but we believe in being upfront with our clients. We publish our prices online, so you know the exact cost. Our company lets you know the package style and costs, so you never have to wonder what you’re getting with your money.
If you want to know what it’s like to partner with us, just ask our clients! We have over 420 client testimonials from a variety of industries. Check them out to see what it’s like to partner with a top PPC company like WebFX!
Our team is made up of award-winning designers, developers, and Internet marketers. For us, it’s not just a job — it’s a driving passion. And that passion has led to some of the best work on the Internet.Learn More
If you want to start earning more valuable leads and conversions, our team can help. We’ll help you create a customized PPC campaign that works for your Atlanta business.
Are you ready to see how we can help your Atlanta business grow?
Contact us today to see how we can help you create a customized PPC campaign that drives in more leads and conversions for your Atlanta business.
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