Learn about our content marketing services for Pennsylvania businesses and why our Harrisburg content marketing agency maintains a 91% client retention rate.
Get started with content marketing in Harrisburg, PA
If you’re looking for a way to attract more traffic to your Harrisburg website, gain new leads, and earn revenue online, content marketing can help. Content creation is a great way to earn new leads and conversions for your Harrisburg business.
If you’ve ever heard the phrase “content is king,” it’s true. Content marketing is one of the most effective ways to bring new traffic to your site, and content has the power to keep people engaged on your site.
On this page, we’ll look at the benefits of content marketing for your Harrisburg business, and how you can create an SEO content marketing plan that drives results for your business.
Let’s get started!
WebFX has partnered with numerous local businesses in Pennsylvania to help them grow with digital marketing. We've helped to implement campaigns including SEO, PPC, email marketing, and beyond.
What is content marketing?
Content marketing isn’t just about blogging. This method includes written and visual elements that provide users with helpful information about your business, industry, products, and services. Content includes blogs, infographics, videos, ebooks, guides, and more.
The point of content marketing is to provide your audience with helpful information. You aren’t just selling products or services to customers. Content marketing provides your target market with information that helps them learn more and gain the information they need to take the next steps with your company.
When you create content, you are introducing people to your brand. Content marketing drives in people who are interested in the information you provide. If they your content, they will be more likely to choose your business.
The purpose of content is to provide consumers with valuable information the moves them down the sales funnel. Content exposes visitors to your brand and encourages them to learn more about your business.
You may not get immediate conversions from content marketing. People may not immediately purchase your products or services, but they will become familiar with their brand. When they need products or services you offer later down the line, they will remember your business and they helpful information you provided.
With content marketing, you will be able to capture and nurture more leads for your Harrisburg business.
Our digital marketing campaigns impact the metrics that matter most!
Over the past 5 years, we’ve generated:
in client revenue
4.6 Million +
leads for our clients
client phone calls
4 benefits of content marketing for Harrisburg businesses
There are many benefits to content marketing. These are just a few of the benefits your Harrisburg business will experience:
1. You’ll boost your authority and trust
Content is a great way to boost your Harrisburg business’ trust and authority. When you share your knowledge with your target audience, they see you as an authority in your industry. They trust that you will provide them with a great experience because you are demonstrating your knowledge and expertise in the field.
By building your authority, you will boost your website’s ranking in the search results. Helpful content helps you rank higher for keywords related to your business. When you rank higher, your business appears more trustworthy.
When people are choosing a business, they want to select one they can trust. They want to choose a business that is knowledgeable enough to help them. By sharing content, you are showing those people that you are knowledgeable and a great fit for them.
Content marketing is a great way to earn the trust of your target audience and build up the authority of your Harrisburg business.
2. You’ll engage people on social media
If you have a social media presence, content creation is a great way to engage people on your pages. You can share your content on various social platforms to get your target audience to interact with your content.
Content is a great way to get people involved on your page. They see your content and can like, comment, or share it. This is one way you can nurture leads and help them learn more about your business.
It is very easy to share content on social media too. You can post your photos, videos, and blog links directly to your pages and encourage your followers to check it out. Social media platforms make it easy for your audience to interact with your content.
By using content to engage people on social media, you will gain more leads for your Harrisburg business.
3. You’ll boost your website’s ranking
Content marketing is one of the best ways to boost your website’s ranking. When you create content, you are creating the opportunity for people to connect with your Harrisburg business. You are driving in traffic and obtaining new leads for your business.
When you have great content, you can share it with other sites. You can ask them to check out your content and see if they like it. If they like your content, they may use it as a resource in their own content.
So, why does this matter?
When other sites link to your content, it forms a backlink. Backlinks are important because they boost your website’s ranking. Authority sites boost the credibility of your site
Your site becomes more trustworthy as you earn more backlinks. Google will see your site as credible, so they will boost your website’s ranking. This enables you to reach more people in your target audience.
Content marketing is one of the best methods to boost your website’s ranking. If you are using search engine optimization (SEO), content marketing can help your website because it drives in new traffic and leads for your Harrisburg business. SEO is the process of boosting your website’s ranking in the search results through optimizing your website.
When you create content, you help boost your website’s ranking. It is a great way to help you reach the top of the search results and earn more leads. By using content marketing, you’ll help your business in more digital marketing strategies than one.
4. You’ll earn more conversions
Content marketing drives in leads for your Harrisburg business. Your leads may not convert right away. Some people will convert after reading one article, but some will need to check out your business more before becoming comfortable with converting.
The important part of content is that it has an impact on your audience. People remember your business because of the content you produce. They make no make an immediate conversion, but they will remember your business when it comes time to decide.
Your audience will remember the information you provided. They will feel more confident about making a purchase from your business because they trust that you are knowledgeable and an authority in your field.
Content is a great way to earn conversions for your Harrisburg business. You will attract new leads and help them become familiar with your brand. By the time they are ready to make a purchase, they will remember your helpful information and choose your business over the competition.
Mid-Size Businesses Trust WebFX
All Pro Trailer SuperstoreSee Full Case Study
WebFX is a top Harrisburg content marketing company
Content marketing requires work. You need to dedicate time to come up with figure out what appeals to your audience, come up with fresh ideas, and execute those ideas. This is an overwhelming task if you need to focus on running your Harrisburg business.
At WebFX, we know what it takes to produce a great content marketing plan. We’re a full service digital marketing company with experience creating content marketing plans that generate better traffic and more leads for your Harrisburg business.
We have a team of 150+ experts that are dedicated to your campaign. Our award-winning team will bring their knowledge and expertise to your campaign.
When you partner with us, you’ll get multiple experts on your campaign, including:
- An authority blogger
- Copywriting manager
- Graphic designer
- SEO specialist
- Video producer
- Content strategist
- Social media marketer
- Website outreach specialist
Our team of experts will help you create content that will engage your audience and help you obtain new leads.
We know how to drive results for our clients. To date, we’ve driven over $700 million in sales and over 3 million leads for our clients. We focus on putting your success first.
Our clients love the work we do, too. We have over 550 client testimonials. Check them out to see what it’s like to partner with a top Harrisburg marketing company like WebFX!
Plans from WebFX
Every Harrisburg business has a different budget for content marketing services. That’s why we offer numerous content marketing packages that are customized to your business’s needs.
Our pricing is 100% transparent. We publish our prices, so you can choose the best plan for your budget. Your budget is important, and we want to make it easy for you to decide on the plan that’s best for your Harrisburg business.
We have a basic, aggressive, and market leader plan. You can choose the package that fits your needs and your budget. We’ll help you figure out a plan that works for your business.
Ready to start producing great content?
If you’re ready to start earning more traffic and credible leads for your Harrisburg business, WebFX can help you. We’ll help you create content that earns your business more leads that turn into conversions.
Contact us online or call us today at 717-609-0360 to speak with a strategist about how we can help you create your ideal marketing plan.
We look forward to working with you!
Ready to get started?
Are you interested in learning more about how your business can use Internet marketing to increase your sales and attract more customers?
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We're not your typical
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Our team is made up of award-winning designers, developers, and Internet marketers. For us, it’s not just a job — it’s a driving passion. And that passion has led to some of the best work on the web.
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