Scalable solutions
Industry specialists
Proven results
93%
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY IS OUR SATISFACTION SCORE SO HIGH?
Project management
ROI tracking
Diverse skillsets
“In our second month of PPC, we increased our revenue by 35% and decreased our cost by 28%”
Equestrian Products Company, Review from Clutch.co
Rated 4.9/5 stars on G2
Rated 4.9/5 stars on Clutch
420%
HIGHER NPS® SCORE
Industry average: 16
WHY IS OUR NPS SO HIGH?
Turn-key solutions
Real business results
Consistent communication
Expert PPC Consulting to Maximize Your Ad Performance
Drive more revenue from your pay-per-click (PPC) campaigns — and maintain complete ownership of your accounts — with PPC consulting services. Get a custom strategy and real-time reporting for networks like Google, Bing, and Facebook with our PPC consulting services. View our plans or request a proposal to learn more!
Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!
What Makes Our PPC Consulting Services Unique?
At WebFX, we take a different approach to PPC consulting. While others may adopt a copy-and-paste approach to paid advertising, we personalize your strategy to your business, your industry, and your goals. Plus, our marketing technology helps maximize ROI while offering unrivaled transparency into campaign performance.
At WebFX, our PPC consulting services — also known as pay per click consulting — combine personalized strategies, cutting-edge technology, and a proven track record of delivering results.
With access to our unmatched marketing platform RevenueCloudFX and a team of 220+ PPC experts, WebFX is the top choice for PPC consulting services in the United States.
Unlike some consulting companies, we prioritize transparency, giving you full ownership of your accounts and detailed reporting to track ROI.
$28M
PPC Revenue Driven for Clients in the Last 5 Years
Stop wasting your ad spend on campaigns that aren’t driving ROI. WebFX’s north-star metric is actual business revenue — not just clicks and conversions.
Goal discovery: We start by aligning on your bottom-line business goals.
In-depth PPC audit: Our consultants review current campaigns to uncover wasted spend and growth opportunities.
Ongoing optimization: We monitor and refine campaigns so you can focus on broader marketing initiatives.
Transparent reporting: Monthly performance reviews keep you fully informed on what’s happening and why.
CEO & Co-Founder, IT Services CompanyAnonymous Review from Clutch.co
“What impressed us most about WebFX was their deep expertise paired with a personalized approach. They demonstrated a unique ability to combine data-driven strategies with creative thinking, delivering tailored solutions that perfectly aligned with our goals.”
Our PPC consulting services don’t stop at one-time recommendations or lazy, automated management. Our team critically examines your PPC campaigns each month to identify new opportunities for maximizing your ROI.
Armed with insights from our marketing technology, we’ll continue refining your campaign’s targeting, messaging, and performance to deliver a high ROI year over year.
President, Arts, Entertainment, & Music CompanyAnonymous Review from Clutch.co
“Their reporting was thorough and insightful, providing detailed analyses and actionable data that greatly aided in decision-making. This commitment to excellence in communication and detailed reporting distinguished them as a truly client-focused company.”
Douglas H. President & CEO at AIC Acquisition Company LLC (Review from Clutch.co)
“Their expertise and the breadth of their offerings are impressive… Being a Google partner, they know the importance of Google search results and how to navigate the algorithm. Their technical support and daily management of our website have also been impressive. The ROI is undeniable.”
Beware the PPC companies that build (or rebuild) your PPC campaigns in their own accounts. When you trust WebFX as your PPC consultant, you’ll have full ownership over your PPC account and ad assets, with or without us.
We have over a hundred third-party reviews that specifically mention transparency and communication. With WebFX, you’ll never have to wonder what’s happening with your PPC campaigns, or what your ROAS means. We’ve got your company’s best interest in mind at all times.
Deanna H.Marketing Manager at Calhoun Super Structure (Review from Clutch.co)
“I receive at least a weekly update, so I know exactly where the project stands and what’s next. Their proprietary marketing cloud provides great transparency. I know who’s working on different tasks and have complete visibility into the account.”
When you partner with WebFX as your PPC management consultant, you gain access to RevenueCloudFX. This advanced marketing suite is the backbone of how we’re able to drive an ROI of 20% or more for your PPC campaigns.
Our RevenueCloudFX technology offers:
Integration with your CRM (or free access to Nutshell CRM!)
Transparent reporting into the ROI driven from your campaigns
Automation with ad networks to reach more qualified users
Achieve measurable growth with ROI-focused PPC consulting services designed to maximize your ad spend. From Google and Bing to Facebook, YouTube, and beyond — we craft strategies tailored to each platform to maximize your ROI.
Google Ads
Boost your business’s visibility on the world’s largest search engine with our Google Ads Management services. From long-tail keyword targeting to custom audience match strategies, we create data-driven campaigns designed to dominate Google search results and maximize your ad spend. Learn More
Microsoft (Bing) Ads
Reach a highly engaged audience with our Bing Ads Management services tailored for Microsoft’s search network. From strategic keyword selection to advanced demographic targeting, we optimize your campaigns to maximize visibility and ROI on Bing. Learn More
Meta (Facebook) Ads
Connect with your ideal audience and drive meaningful engagement with our Facebook Ads Management services. From eye-catching ad creatives to precise audience targeting, we craft campaigns that deliver more leads and sales through the world’s largest social media platform. Learn More
Powerful Data Activation for PPC
RevenueCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.
This powerful, client-exclusive data suite allows PPC clients to regain control of paid advertising targeting, all while improving tracking and ROI reporting.
Show proven phone lead generation results from paid ad campaigns.
Identify calls from specific channels, mediums, or campaigns
Record calls for training, research, or quality review
Access call analytics and AI conversation analysis within main dashboard
Quick, Customizable Landing Pages
Convert more visitors into leads with effortless, engaging landing pages.
Quickly launch landing pages from CRO-approved templates
Craft custom landing pages optimized for all devices
Access do-it-for-me options with the help of our web design team
25%
boost in PPC performancewith data-driven automation
1,200+
CRM & ad integrationsfor closed-loop ROI reporting
100%
set up by WebFXto enable your campaigns with healthy data
Looking for plans and pricing? Get a preview of our PPC consulting service packages
Make advertising your company across the web easy and hassle-free with a turnkey paid search consulting solution from WebFX. Plus, maintain complete ownership of your PPC accounts. Learn more about what our packages include below, or contact us online and let our experienced strategists answer your questions and provide you with a free, no-obligation proposal!
Custom PPC Plans
Starting at
$650 / month
How we determine pricing
Your Ad Spend
Your advertising budget will not only determine your monthly management costs, it will also help determine which advertising channels we’d recommend investing in to maximize your marketing budget.
Networks and Targeting
Your custom strategy will depend on where you are looking to advertise- Google, Bing, Programmatic, etc. Your WebFX strategist can recommend PPC channels for you based on your business goals!
Creative Needs
If you have an in-house designer, you may not need WebFX’s support with the creation of branded ad creative. However, many of our clients trust WebFX’s design team to create professional, branded display ads for any campaign type.
Included for All PPC Plans:
In-depth keyword research and advanced selection
Competitor and industry analysis
Data-backed keyword development
Ongoing ad strategy management and optimization
Access to our in-house revenue acceleration software RevenueCloudFX
Closed-loop ROI and customer journey tracking
Conversion-boosting and performance tested ad copy
Expertise and support from a team of over 750 strategists
Ad campaign performance, analysis, and revenue reporting
Budget over $50,000 per month? Check out our enterprise campaign management offerings for campaigns from $50,000 to $2.0 million per month in ad spend.
WebFX has thousands of reviews praising our transparency, communication, and results.
At WebFX, we have more than 29 years of experience in digital marketing, which includes PPC. Every day, we apply our decades of experience to hundreds of client campaigns, which span dozens of diverse industries.
Our extensive history demonstrates our ability to adapt to industry changes. We invest the time to stay up to date on the latest trends and standards. In comparison, many other PPC marketing consultants fail to grow with the industry, which doesn’t help your business succeed at PPC.
With WebFX as your partner, you know that you’re receiving the best service and strategy.
If your company wants a positive and impactful experience, then you need a pay-per-click consultant that tailors their approach to your business. For example, our PPC consultants consider your experience level, goals, industry, and more to build an easy-to-understand (yet competitive) strategy for your business.
When you partner with our team, you feel like a person and not a number. This level of personalization can have a tremendous impact on your experience. You feel comfortable with your consultant, which encourages your team to ask questions and expand your knowledge of PPC.
In comparison, other PPC consulting services can leave you feeling frustrated. Your consultant might not remember key details about your business, follow up on questions or calls, or cover essential PPC aspects to ensure your team understands their strategy and recommendations.
With WebFX, you can expect a seamless and personalized experience with zero frustrations.
At WebFX, we measure our success by your success. We want your business to succeed, which is why we serve as a direct partner to your team. It’s also why our paid search consultants invest a significant amount of time into researching your business, goods, industries, and competitors.
In response to our team’s dedication, we’ve received 220+ awards for our work. We’ve also earned recognition from top review firms like UpCity, Clutch, and The Manifest. These firms research marketing companies like WebFX by speaking to clients directly about their experiences.
On Clutch, for example, WebFX features 435+ reviews from clients, resulting in an overall rating of 4.9. In their feedback, clients not only emphasize our quick communication, but also our impressive results for these clients’ campaigns.
At WebFX, your satisfaction matters to us. We want your business and your team to have a satisfying client experience, as well as stellar campaign results. That’s why we focus on personalized experiences, in-depth client research, and more.
The commitment of our team is why we maintain an unparalleled client recommendation score. We base our client recommendation score on the Net Promoter Score (NPS), which measures a client’s likelihood to recommend our team and services to a friend or colleague.
Our score is 420% higher than the industry average.
This massive gap demonstrates the distinct difference between everyday PPC consultants and WebFX PPC consultants. It also makes the decision easy for businesses like yours. You can feel confident that WebFX will deliver on your advertising needs.
For your marketing efforts to earn support from company decision-makers, you need to show the worth of PPC. That’s easy with WebFX. We measure our success by yours, which is why we track the performance of our clients’ campaigns.
As an example, we’ve helped our clients earn $28M in revenue from their PPC campaigns. The results of our clients demonstrate the expertise and skill set we bring to PPC consulting.
As a Google Premier Partner and Google Ads certified company, WebFX is a top-notch PPC consulting agency. A Google Premier Partner, for background, is a certification awarded to agencies that pass exams designed and delivered by Google.
In short, a Google Premier Partner serves as an endorsement from Google. It demonstrates the expertise of an agency when it comes to Google Ads. The Google Partner program also requires applicants to deliver strong client and company growth.
If you want the best results from your consulting experience, it’s essential to choose a Google Premier Partner. They offer the expertise and the results that your company wants when investing in PPC consulting.
Unlock a 25% greater marketing ROI with WebFX’s pay-per-click advertising consulting services
Dedicated account manager, interfacing with a team of 500+ digital marketing experts
RevenueCloudFX access for optimizing, measuring, and reporting ROI
In-depth analysis of your business goals, industry, and competitors
In-house project management software, 24/7 help desk, and direct client phone line
In-House Marketing
One or two team members trying to keep up with fast-paced marketing advancements
Analytics suite for measuring and improving campaign performance
S.M.A.R.T. goals, but limited resources needed to execute
Reporting roadblocks leading to project delays and wasted spend
Typical Marketing Agency
Dedicated account manager responsible for strategy, but will need your help implementing solutions
Third-party tracking and analysis with subscription costs passed to you
Cookie-cutter checklists and solutions for optimizing your campaigns
Regular, but unreliable support when issues arise with your account
FAQs about PPC consulting
Do you have additional questions about PPC consulting? Browse our FAQ for more information!
A PPC consultant is a freelancer, independent contractor, or agency that audits and analyzes your PPC campaigns to provide actionable recommendations for improving your pay-per-click performance.
In some cases, PPC consultants will also implement their recommendations.
Check out our complete PPC FAQ to learn more about pay-per-click advertising!
PPC consultants will typically take on one of two roles.
The first role is exactly what it sounds like: A consultant. They won’t actually work on your PPC campaigns, but they’ll advise you on the state of your current strategy and what you can do to improve that strategy. The second role, meanwhile, is a more active one, where the agency manages your PPC for you and takes a direct hand with driving advertising results.
At WebFX, we can take on either of these roles. If you only want us to give you some advice on improving your PPC, we can do that. And if you want us to reoptimize your PPC campaigns for you, we can do that as well! Of course, like with any agency, pricing will vary depending on which specific services you’re looking for.
The cost of PPC consultants varies. PPC services can cost anywhere from $100 – $100,000per month on average. However, it’s essential to recognize that PPC pricing can fluctuate considerably.
Like many businesses, your team may feel pressure to choose a “cheap” PPC consultant. While that could save you money up front, cheap PPC services often come with long-term effects that can impact not only your organization but also your future marketing budget.
As an example, your team may receive poor service that causes your campaign to underperform even more. Or you may not even get your promised consultation hours or services. This scenario forces your business to reevaluate your strategy, hire another consultant, or abandon PPC altogether.
Get the best results from your consulting experience by looking at it as an investment. You want actionable recommendations and results-driven strategies that improve your current and future campaigns’ performance. Work with the best PPC consultants in the industry to make that happen.
Most PPC consultants can provide strategic guidance for major paid search and paid media channels, including:
Google Ads
Microsoft Ads
Meta Ads (Facebook and Instagram)
LinkedIn Ads
Amazon Ads
A consultant helps you understand which platforms align with your goals, how to allocate budget, and how to structure campaigns to maximize performance.
Most businesses begin seeing improvements within a few weeks to a few months, depending on how quickly your team implements the recommendations.
If structural or targeting updates happen quickly (like refining keyword grouping, adjusting audiences, or tightening ad messaging), you can typically see initial performance lifts sooner.
More complex recommendations (like attribution improvements, budget reallocation, or first-party data activation) may take longer to see results, but often lead to more meaningful long-term results.
A PPC consultant focuses on metrics that drive strategic decisions, including:
Cost per lead (CPL)
Return on ad spend (ROAS)
Conversion rate
Cost per acquisition (CPA)
Impression share
Click-through rate (CTR)
Quality Score
Revenue and pipeline impact
First-party data performance
In general, your paid search consultant will focus on the metrics that matter most to your business.
If you’re looking to improve conversion rates, for instance, they’ll focus on improving conversion rates while also monitoring the health of other metrics, like cost per conversion.
Yes. If your company already has a Google Ads account, your PPC consultant will review, analyze, and use that account.
If an agency pushes you to create a separate account, it can often suggest a lack of experience. Before you hire a consultant, ask them about their policies.
You must also retain full ownership of your ad account.
Whether you’re looking to earn more sales or leads, WebFX can help your business achieve its goals. With our comprehensive PPC consulting services and our talented PPC consultants, we can provide you with the tools and knowledge to succeed at PPC.
Equestrian Products Company, Review from Clutch.co
Rated 4.9/5 stars on G2
Overview
Data-Driven Strategy
Consulting for Any Ad Network
Full Transparency and Ownership
Advanced Technology
Your Ad Spend 
License
Experience
Personalization
Excellence
Satisfaction
Results
Google Premier Partner
