Facebook Marketing Consultant: How to Find a FB Expert
Instead of throwing in the towel on your Facebook campaigns, consider hiring a Facebook marketing consultant. Partnering with a Facebook marketing expert will help you revamp your campaigns to drive better results for your business.
On this page, we’ll provide you with helpful information about Facebook marketing consultants, including:
- What a Facebook marketing expert can do for you
- What to expect from Facebook marketing services
- How to find the best Facebook marketing consultant
Keep reading to learn more about Facebook marketing consultants or give us a call at 888-601-5359 (you can also contact us online) to speak with a Facebook marketing expert about getting your social media campaign started!
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What does a Facebook marketing consultant do?
You’re probably curious about what a Facebook marketing consultant can do for you. If you decide to hire someone to work on your campaigns, you can expect them to be able to do two things:
- Help you post organic content: Your Facebook marketing expert can help you create organic content on your business’s profile. From photo posts to sharing blogs, the right consultant can help you create compelling posts that garner engagement from your followers.
- Help you run Facebook ads: A Meta Business Partner can help you run Facebook advertisements for your business. From creating the ad copy to choosing your visuals, a Facebook marketing consultant can help you create ads that drive clicks and sales for your business.
What to expect from Facebook marketing services
If you decide to hire a Facebook consultant, you must investigate their services. You want to ensure you’re getting the most out of your investment. Here’s what you want to look for when you invest in Facebook marketing from a consultant.
Social media audit
Before making any changes or recommendations, your Facebook marketing consultant should audit your social media. They should look at your current strategy to see what’s working for your business and what’s not working.
Your social media audit should include auditing your branding, analyzing your posts, and evaluating your advertising campaigns. Your Facebook marketing consultant will take this information, study it, then come up with solutions to improve your campaign.
Profile photo and cover design
When you consider hiring a Facebook marketing expert, you want to ensure that they include profile photo and cover photo design in their package. Your brand is an integral part of your Facebook profile. Your audience uses your profile photo and cover photo to connect with your brand.
The right Facebook consultant will offer profile and cover photo design. Both features may need a fresh look on your profile, so you want to ensure you choose a partner that can help you update and design a new profile photo and cover photo.
To have a successful social media presence, you need to post content. Organic posts serve as an excellent medium for you to engage with your audience. From photos to videos, your organic content helps you provide your audience with valuable information.
A great Facebook marketing expert will help you create organic posts that enable you to engage with your audience. They can help you create a unique strategy that allows you to build brand familiarity with your target market.
Facebook pixel set up
The Facebook pixel is a piece of code that you place on your website to track data from your visitors. This tracking pixel helps you create tailored Facebook advertisements to reach people interested in your business. These ads can appear in their newsfeed.
The right Facebook marketing expert will help you set up the Facebook pixel so you can track your target audience and deliver a better advertising experience for them.
Optimized ad campaigns
When you look for a Facebook marketing expert, you want to work with one that will help you create optimized ad campaigns. Your marketing consultant should be familiar with how to create all aspects of a Facebook advertising campaign, from ad copy to visuals.
The right Facebook consultant will know how to create ads that drive more leads and conversions for your business.
Your competition more than likely has a Facebook profile and strategy. You must know what they’re doing to get customers, so you can create a strategy to outperform them.
The right Facebook marketing expert will conduct a competitor analysis to help you see what your competition does. They’ll provide recommendations for your strategy and come up with ideas to help you perform better than your competitors.
How to find the best Facebook marketing consultant
Are you ready to hire a Facebook consultant? Here are six ways to find the right consultant:
1. Check to see if they’re a Meta Business Partner
When you’re looking for a Facebook partner, you can choose one that is a Meta Business Partner. Being a Meta Business Partner means that Facebook has vetted the company and awarded Meta Business Partner status because of that agency’s performance and client results.
A Meta Business Partner can help you advertise your business, sell your products, or engage your audience.
Think about it this way — if you were having car trouble, you wouldn’t hire just anyone to repair your car.
You’d want to hire an experienced mechanic that would do high-quality work on your car. The same logic applies to hiring someone who’s part of the Meta Business Partner program — you want the best of the best working on your campaign.
To get the most out of your Facebook marketing and advertising campaigns, think about choosing a company that’s part of the Meta Business Partner program.
2. Check their portfolio
Once you know that someone is a Meta Business Partner, it’s time to look into the work they do. The best place to get a sense of their work is to look for a portfolio. Their portfolio should contain examples of Facebook advertising campaigns the company ran or profiles they optimized.
You want to see information about the campaigns they’ve run to see the kind of work they do for their clients.
It’s essential to see this information so you can find out if a Facebook marketing company is a good fit for your business. You’ll want to look at profile optimizations, organic posts, and advertising campaigns.
A portfolio will help you see what a Meta Business Partner can do for you. If you like what you see in their portfolio, you can add them to your shortlist.
3. Check to see if they drive results
When you partner with a Facebook marketing consultant, you want to ensure that you choose one that knows how to drive results. You’re creating a Facebook campaign because you want to help your business grow online, whether it’s to reach new leads or earn more sales.
It’s vital that you partner with a Facebook marketing consultant that can drive those results for your business. Look for evidence of numbers they’ve driven for their clients. It will help you see what results they can drive for your company.
4. Check their pricing
As you’re vetting Facebook marketing consultants, you’ll want to make sure they fit with your budget. Check to see how much it will cost to hire a Facebook marketing consultant.
You’ll want to focus on companies that publish their Facebook marketing prices outright. When a company publishes their rates online, you can feel confident that they will be honest and upfront with you about their packages and pricing.
If a company doesn’t publish its prices online, contact them with the services you want and wait to hear back from them. It will take more time and delay your decision-making process.
5. Ask for recommendations
You aren’t the first company to hire a Facebook marketing consultant.
If you want to find a Meta Business Partner for your business, ask for recommendations. Whether it’s friends, family, or other business owners, you can find someone who has experience with a Facebook marketing company.
Recommendations can guide you towards the best Facebook marketing company.
If you don’t know anyone who’s hired a Facebook marketing consultant, you can always take your list of options and look for client testimonials or reviews about the company. These sources of information will provide you with insight into the work a Facebook marketing consultant does for their clients.
6. Ask questions
When you narrow down your list to a few Facebook marketing experts, it’s time to ask them questions. You want to vet them thoroughly to ensure you’re working with a company that fits your needs.
Ask questions like:
- Have you worked with an industry like mine previously?
- Who will work on my campaign?
- How do you drive results for your clients?
- How do you handle mistakes with campaigns?
- What’s your process for creating a Facebook campaign?
These questions will help you gain more insight into your list of Facebook marketing consultants and find the right company for your business.
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Partner with a top Facebook marketing consultant today
A Facebook marketing expert can help you create Facebook campaigns that drive results for your business. If you want to work with a top Facebook marketing consultant, look no further than WebFX, a Meta Business Partner.
Our team of over 450 experts can help you create a Facebook marketing strategy that enables you to grow online.
You can count on us to drive results you’ll love too. In the past five years, we’ve driven over $3 billion in revenue and over 7.8 million leads for our clients. We can help you drive the results you desire with your Facebook marketing campaign.
If you’re ready to get started, contact us online or call us today at 888-601-5359 to speak with a strategist about investing in our social media marketing services that help you run successful Facebook campaigns!