Improve Your PPC Campaigns With This PPC Toolkit
1st – Check your CTR
The first step is to determine your PPC campaign’s effectiveness.
4th – Calculate your CPAs
Next, based on your CPC, calculate your cost per action (CPA).
5th – Find your return on ad spend
Lastly, calculate your ROAS to determine how your strategy is doing and how to improve it.
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Director of Marketing
PRIVATE LIBERAL ARTS COLLEGE
