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Published: December 7, 2022

Improve Your PPC Campaigns With This PPC Toolkit

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1st – Check your CTR

The first step is to determine your PPC campaign’s effectiveness.


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2nd – Check your costs

Second, calculate your cost per 1000 impressions (CPM).

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3rd – Calculate your CPC

Determine your average cost per click.

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4th – Calculate your CPAs

Next, based on your CPC, calculate your cost per action (CPA).

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5th – Find your return on ad spend

Lastly, calculate your ROAS to determine how your strategy is doing and how to improve it.

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