Remodeling Lead Generation: 7 Ways to Keep Your Technicians Busy All Year Round

The service industry is becoming incredibly competitive. So, for a service business like your remodeling business to stand out in the crowded marketplace, you need to stop relying on the traditional referrals and yard signs.

Online lead generation will help homeowners looking to transform their homes find you easily on online platforms like Google, social media, and review sites, leading to more booked jobs. 

Keep reading to learn how you can attract more leads with remodeling marketing. Discover the advantages of digital lead generation, plus seven of the most effective lead generation ideas for remodeling contractors.

Why invest in remodeling lead generation?

For many decades, remodeling businesses have relied on referrals, yard signs, and other traditional marketing techniques to keep their phones ringing and technicians out on the field. However, in the digital age, this won’t cut it. 

Today, homeowners need to find you easily online, which is where they run when they decide it’s time to breathe new life into their space. According to statistics, 80% of people leverage search engines, like Google, for local queries, meaning you must enhance your online visibility to level the playing field.

There are many other reasons why you should allocate 7-8% of your revenue to digital marketing lead gen efforts for your remodeling business. Some of these include:

• Create a strong digital presence: A strategic digital marketing that includes search engine optimization (SEO), reputational management, and social media marketing positions your remodeling business as a credible and trustworthy.

• Capture high-intent leads: By 2040, 95% of sales will be made online, so an effective digital marketing strategy now will ensure you capture these potential customers now and in the future.

• Build client relationships: Instead of hoping and waiting for your client to call you over for another remodeling project or refer you to a friend, be proactive with remarketing or email marketing to subtly nudge them with promotions, offers, and gentle reminders.  

• Track your marketing spend: It’s not easy to tell how many customers you earn from your yard signs, referrals, and billboards, unless they explicitly share how they learned about your business. However, smart digital marketing allows you to track how each dollar is spent and attribute each lead to a specific channel or strategy. 

Meet the most effective remodeling lead generation strategies

Now that we’ve covered the importance of lead gen for remodeling businesses, let’s uncover the exact strategies that will have you booking more jobs in your local service areas.

1. Search engine optimization (SEO)

In most home service categories, more than 55% of consumers search for businesses like yours online before they schedule an appointment. So you need an SEO-optimized website that acts as a central hub for showcasing and marketing your services and engaging your potential customers. 

SEO involves ensuring that your website includes updated information, is easy to navigate, and ranks high on search engines, making you a top remodeler option for property owners in need. SEO for remodeling businesses should include the following tactics:

• On-page SEO: It involves optimizing your service pages with high-intent keywords, like “home remodeling contractors.” These must be included in content, headings, and metadata as well as clear calls-to-action. 

• Local SEO: Homeowners want to save as much as they can, so the closer you are to them, the more appealing you are. So, you need to optimize for local keyword targeting, optimize your Google Business Profile, and create location-specific landing pages. 

• Content marketing: Draft high-intent, relevant, and high-quality content to position yourself as the go-to remodeling expert in your city. Prioritize blog posts like “Top 5 Things to Know Before a Bathroom Renovation,” and helpful guides and checklists. 

• Technical SEO: Behind-the-scenes SEO work ensures fast loading, easy navigation, and site security. It involves ensuring a clean site architecture, header tags, and structured data.

This screenshot shows the impact of SEO on your website’s ranking and visibility. 

2. Reputational management

Once you’ve completed the perfect kitchen remodel for a client, they’ll be elated and share your contact with their friends and family. These referral cycles may be keeping the lights in your business, but they won’t consistently keep new customers calling and booking.

However, you must remember that today, people not only rely on friends and family for referrals, but up to 64% of consumers check online reviews before hiring a local business. Therefore, you must rely on online channels that keep your reviews and referrals visible for the long term. 

Collecting and displaying reviews, testimonials, and case studies online helps to build trust and credibility with potential customers, beyond your existing networks. Additionally, it helps you build a strong online reputation and stand out against the competition. 

An effective online reputational management strategy for your remodeling business involves:

• Encouraging Google reviews from happy clients
• Responding to reviews promptly and professionally 
• Including testimonials and case studies on your website for social proof 
• Tracking new reviews to ensure you’re ahead of negative feedback 

Here’s an example of a remodeling company doing a superb job managing their online reputation: management:

3. Video marketing

In 2025, video marketing is a strategy every business must implement. This is especially true considering that companies leveraging video marketing grow their revenue by up to 49% faster than those that don’t. 

One of the best ways to leverage video marketing for your remodeling business is to showcase your work visually, with videos of before-and-after remodels, time-lapses, and complete project walkthroughs. 

When homeowners see your crew in action, they can visualize you working on their bathroom, kitchen, or living room remodel and producing the same or better results. So, they’re more likely to reach out and hire you to complete the project.

Video marketing will also differentiate you and give you an edge in the competitive local market because, granted, most remodelers are yet to start implementing video. 

4. Content marketing

Video is one of the types of content used for marketing remodeling companies. But, it’s not the only one! There are other types of content you can use to inform, educate, engage, and convert homeowners into remodel clients. 

An effective content marketing strategy brings the content right to you because it proves you’re a trusted expert with the skills and tools to complete their remodeling projects. A few other content types to include in your remodeling business’ content marketing strategy include:

• Informational blog post clarifying top homeowner concerns like “How much does a kitchen remodel cost in [City/State]” or “Top 5 bathroom remodeling trends in 2025”
• Frequently asked questions (FAQs) answer common homeowner questions, like “How long does a remodeling project take?” and “Do I need permits for my remodel?”
• Free downloadable checklists and guides to help you build a marketing contact list, such as “Top 10 questions to ask your remodeling contractor.”
• Email newsletters sharing trend, industry updates, latest project completion, and new blog posts to keep you top of mind with past and potential clients 

5. Social media marketing

Did you know that at least 55% of small businesses are on social media? This means almost half of your competitors are promoting their businesses on social media, and so should you!

Social media marketing is a powerful tool for attracting, connecting, and engaging with local homeowners. It keeps you top of mind and positions you as a reliable remodeling company. It also provides an opportunity to visually tell your brand’s story with different types of content.

You can use social media to show off before-and-afters of remodeling projects, behind-the-scenes content, client testimonials, or day-in-the-life of your crews. This content helps to humanize your brand and foster trust and credibility with local homeowners. 

6. Email marketing

If your client chose to remodel their living room or kitchen, it’s only a matter of time before they decide to remodel their patio, backyard, or bathrooms to match the aesthetic. But sometimes, they need a little push or reminder! And email marketing is just the tool you need to unlock that interest. 

Email marketing is a cost-effective marketing strategy that can help you connect with past clients and homeowners considering a future remodel. It’s an effective lead-nurturing tactic that keeps your remodeling business visible to homeowners intent on remodeling in the future.                              

Successful email marketing campaigns for contractors involve:

• Sending check-ins and follow-ups to past customers  
• Showcase recent projects and case studies
• Follow up with leads from social media or SEO
• Promote limited-time discounts and offers 

Sometimes that email may not inspire the client to remodel again, but it may be a subtle nudge to keep the referrals coming. 

7. Pay-per-click (PPC) advertising

Want to appear prominently on search engines and strategically on social media? Then you should be considering PPC for your remodeling business. PPC provides you with instantaneous results that attract homeowners ready to remodel because they appear before organic results. 

While you have to spend a little more on PPC compared to organic strategies like SEO, it’s totally worth it because it can get you a booking within minutes of launching the campaign. Its effectiveness and fast results lie in the precise controls it gives you over your budget and targeting.

It also gives you visibility over the results your ads drive, making it easier to track which keywords, ad copy, and landing pages help you with bookings. Here’s what a well-done PPC ad will get you ranking high on Google:

Fill your remodeling schedule with online lead generation

As a remodeling business owner, you have bills to pay, a business to grow, and teams to manage, so you don’t want marketing to be one more thing you need to worry about. Outsourcing to a specialized remodeling digital marketing agency, like WebFX, gives you access to expertise, experience, and tools you may not possess. 

Working with us leaves you time to provide your customers with value while we figure out how to keep them coming. We have over 48,000+ of experience working with home repair businesses, including remodeling companies.

We are also proud of our 380+ home services experts, who’ve driven 6.7M+ leads and $607M+ revenue for our clients in the past few years. 

Ready to take your remodeling business to the next level? Request a free custom quote today or call us at 888-601-5359 to discuss with a strategist how to effectively market your remodeling business.