PPC for Home Improvement: 4 Pro Tips to Build Your PPC Plan
People look everyday for home improvement professionals to help them change their homes. If you want to help homeowners find your business, you need to invest in marketing strategies like pay-per-click (PPC) advertising to reach them.
YEARS OF EXPERIENCE
When Ella and Trey purchased their house, they knew they’d need to update it. They decide to start with the kitchen, so Ella goes online and searches for a home improvement professional. She sees an ad at the top of the search results, clicks it, and checks out the company’s page.
The problem? It wasn’t your home improvement company.
Without a PPC plan, you’ll miss out on leads like Ella that need to hire a home improvement professional. With PPC for home improvement, you run paid ads on places like Google, Facebook, and more to reach people who need home improvement services.
Keep reading to learn what home improvement PPC is and how you can start creating your PPC strategy!
Traffic attracted through PPC advertising yields 50% more conversions than organic advertising.
Are you leveraging PPC in your marketing efforts? Let’s get started.View the Guide
What is PPC for home improvement companies?
PPC for home improvement involves running paid advertisements through search engines, social media, and third-party websites. PPC ads operate on a pay-per-click basis, so you only pay when someone clicks on your home improvement ad.
How to do PPC for home improvement companies
Ready to create your PPC strategy for home improvement companies? Here’s how to get started:
1. Identify who you’re targeting
If you want to do PPC for home improvement successfully, start by identifying your target audience. Your ads won’t succeed unless you reach people who need to hire a home improvement company.
There are two main types of targeting with home improvement PPC ads:
Keyword targeting involves identifying key terms to target within ads. You use this type of targeting for search ads. When users type in a keyword, it triggers ads targeting that keyword to appear in search results.
To do keyword targeting, you must first conduct keyword research and identify terms related to your ads. Using a keyword research tool like KeywordsFX will help you generate keyword ideas for your ads.
You’ll want to focus on long-tail keywords for your ads, which contain three or more words. Long-tail keywords work best for search ads because they’re specific, so they attract people interested in your services.
Additionally, long-tail keywords cost less per click, enabling you to get more from your ad budget.
Use our proprietary keyword research tool, KeywordsFX, to help you find high-quality keywords for content and PPC campaigns. Identify Top Keywords for Free
To do audience targeting, you must determine who’s in your target audience. You’ll want to identify information like their:
- Buying habits
When you know identifying information about your target audience, you can target them using that information to help you reach people who need your services.
2. Create compelling ad copy
If you want to know how to do PPC for home improvement companies, start by creating compelling ad copy.
Your ad copy provides your audience with the information they need about your home improvement services. You need to create informative, compelling ad copy to entice prospects to click on your ads.
Whether you run search ads or social media ads, you need to craft ad copy that provides your audience with the information they need. For example, if you’re advertising your kitchen remodeling services, your ad copy must focus on those services and why people should choose you.
In addition to ad copy, you may also need a visual element for your ads. Social media ads and display ads typically include a photo or video. If you use a visual element with your ad copy, you’ll want to ensure that it’s high-quality and relevant to your ad copy.
3. Test your ads frequently
When you do home improvement PPC, you must test your ads frequently. When you craft your ads, there’s always room to improve them and drive better results. By testing your ads, you find ways to make small changes and optimize your ads.
You can tell multiple elements of your ads, including:
When you test the elements, only test one element at a time. If you try testing too many elements at once, you won’t get clear results about what’s impacting your ads. You won’t know if a change positively or negatively impacts your ads if you make too many changes at the same time.
By testing your ads, you discover how to make improvements to drive better results for your business.
4. Monitor ad performance
A key component of a PPC strategy for home improvement companies is monitoring ad performance. Many companies make the mistake of launching ads and never checking on their performance — 72% of companies haven’t looked at their ad campaigns in over a month.
Neglecting to monitor your ad campaigns means you throw away money and miss out on increased revenue for your business.
By monitoring your ad performance, you see what ads drive results and meet your goals, and what ads fall short. You’ll want to monitor critical metrics like:
Tracking these metrics helps you see where your ads succeed and where they fall short.
You may find, for example, that your ad on bathroom remodeling has a high number of clicks, but low conversions and a high bounce rate. That could indicate that your landing page needs adjustments to boost your conversions.
Monitoring your ad performance will help you continually adjust your PPC strategy to drive better results with your home improvement PPC.
Get started with PPC for home improvement today
Investing in a PPC strategy for home improvement companies is the key to growing your business and earning new clients. A paid advertising strategy will help you put your company before prospects who need a home improvement professional and get more clients to hire your company.
Feeling overwhelmed with starting a home improvement PPC strategy? WebFX can help.
We have a team of over 500 paid advertising experts that know how to craft and launch successful campaigns. In the past five years, we’ve driven over 7.8 million leads for our clients, on top of $3 billion in revenue.