5 Best Remodeling Company Marketing Ideas in 2024
Generate more — and higher-value jobs — with these marketing ideas for remodeling companies. Plus, learn how to maximize the performance of these ideas.
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insights from 185,000+ hours of remodeling marketing experience
Are you searching for some inspiration to spice up your digital marketing strategy for your remodeling company?
With these five best remodeling company marketing ideas for 2024, you’ll have all the inspiration you need to implement revenue-driving campaigns that generate leads and conversions.
So, keep reading to learn more!
And if you want to implement effective digital marketing strategies with help from an experienced agency, WebFX can help! Our award-winning team has already helped businesses just like yours drive over $10 billion in revenue and drive more than 24 million leads with our top digital marketing services.
We can help your remodeling company achieve impressive results too. Speak with one of our strategists by calling 888-601-5359 or contact us online to learn more about how we can help you grow your business.
5 best marketing ideas for remodeling companies in 2024
Check out our favorite remodeling company marketing ideas below:
- Drive valuable traffic to your website with search engine optimization (SEO)
- Generate more leads with pay-per-click (PPC) ads
- Nurture high-quality leads by launching an email marketing campaign
- Connect with your audience through social media marketing
- Show off your expertise by creating custom content
1. Drive valuable traffic to your website with search engine optimization (SEO)
Did you know that 95% of all users on search engines click on websites from the first page of search results? That’s why implementing an SEO strategy is one of the best marketing ideas for remodeling companies.
SEO focuses on your website’s presence in search engine results pages (SERPs) and involves various techniques that can help you boost your search engine rankings.
There are several optimizations you can make to your website to improve your search engine performance, including:
- Optimizing for mobile users
- Improving your page load speed
- Enhancing user experience
- Inserting keywords throughout your website
- Creating custom content
- And more
With the right SEO strategy for your remodeling company, you can outrank your competitors to appear at the top of the search results each time a user searches for keywords related to remodeling. As a result, you can help more prospects find your business online and increase your web traffic and online visibility.
2. Generate more leads with pay-per-click (PPC) ads
PPC ads are digital advertisements that display at the top of the SERPs. They are one of the first results users will see when they conduct a search online. As a result, they can be an excellent way to boost your brand awareness and generate more leads and conversions for your remodeling company.
In fact, users who click on PPC ads are 50% more likely to make a purchase than users who visit your website from organic search results.
When you invest in PPC ads, you bid on keywords your target audience searches for online. With a successful bid, plus a high Ad Rank and Quality Score, your ad will appear at the top of the search results each time a user searches for that keyword.
Plus, you can choose how much you want to spend on your PPC ads, and you’ll only pay when a user clicks on your ad, making them an excellent strategy for any marketing budget.
3. Nurture high-quality leads by launching an email marketing campaign
While email marketing is primarily used as a lead nurturing strategy, you can also use emails to generate more leads for your company when you provide an email sign-up option on your website.
For example, when you include an email sign-up option on your website, visitors who want to learn more about your business and services can voluntarily sign up for your emails. As a result, you’ll acquire a list of email addresses of prospects who are interested in your services.
Once you build your email subscriber list, you can nurture your leads and encourage them to convert into clients by sending them emails that provide more information about your remodeling company.
You can use your emails to:
- Promote your services
- Share industry and business updates
- Share custom content
- And much more
Launching an email marketing campaign is a must if you want to generate more leads for your remodeling company and boost your conversions.
4. Connect with your audience through social media marketing
Did you know there are more than five billion active users on social media? You could miss out on tons of potential leads and clients if you don’t have a social media marketing strategy.
You can choose to create a page for your remodeling company on a variety of popular social media platforms, such as:
Once you choose your desired platform, you can then use your page to:
- Promote your services
- Interact and engage with your audience
- Show off your company’s personality with fun posts
- Ask for client feedback
- Share your custom content
- And much more
Plus, many social media platforms enable you to invest in social media ads that use audience targeting features. That means you can create personalized ads that display for the users who are most likely to purchase your services, maximizing your revenue as a result.
5. Show off your expertise by creating custom content
Have you ever heard the phrase “content is king?” That’s because creating content is one of the best ways to establish trust with potential clients and show off your company’s expertise.
Plus, content can aid your SEO strategy because you can insert valuable keywords to boost your search engine rankings.
There are several types of content you can create for your website, including:
- Blog posts
- Videos
- Long-form articles
- Detailed guides
- Infographics
- And more
By implementing a content marketing strategy for your business, you can provide potential clients with the information they need, explain the benefits of choosing your services, and show off your expertise. As a result, you can increase your web traffic and drive more leads and conversions for your remodeling company.
WebFX helps companies like yours reach their business goals
“Our marketing department has a lot of key performance indicators that WebFX has always helped us achieve… WebFX has always worked hard to make sure that we’re getting what we need out of the partnership, not just what may seem like the best result.”
HydroWorx
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Implement the best marketing ideas for remodeling companies that drive revenue with WebFX
If you’re ready to implement the best remodeling company marketing ideas that drive revenue, WebFX has got you covered.
Our team of award-winning digital marketing experts has more than 28 years of experience developing, implementing, and managing effective digital marketing strategies that drive impressive results for clients.
Whether you want to increase your brand awareness on social media or boost your rankings in search engines, we can help you do it all.
Contact us online today, or speak directly with one of our strategists by calling 888-601-5359 to chat with us about the needs and goals of your remodeling company. We can’t wait to help your business grow!
We Drive Results for Remodeling Companies
- 24 million leads generated for clients
- Renowned for our communication and transparency
Table of Contents
- 5 Best Marketing Ideas for Remodeling Companies in 2024
- 1. Drive Valuable Traffic to Your Website with Search Engine Optimization (SEO)
- 2. Generate More Leads with Pay-per-click (PPC) Ads
- 3. Nurture High-quality Leads by Launching an Email Marketing Campaign
- 4. Connect with Your Audience Through Social Media Marketing
- 5. Show off Your Expertise by Creating Custom Content
- Implement the Best Marketing Ideas for Remodeling Companies That Drive Revenue with WebFX
Solving key challenges for remodeling businesses
Our website isn’t ranking in the search results
When people need home services in their area, they take to search engines like Google. Ensure your website appears at the top of the results when your target audience needs your services.
We’re struggling to grow our technician team
Expanding your team and growing your business go hand-in-hand. If you need help growing your team with talented and friendly technicians, our recruitment marketing services have you covered.
We’re not generating enough leads
Are people visiting your website but not getting in touch with you? Our expert marketing specialists and web designers can optimize all areas of your website so you can attract and convert more of your target audience to use your services.
We’re not attracting new customers
Having trouble increasing your online visibility, so you can attract new customers? Our award-winning marketing services get your brand in front of the right people in your local area.
