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Featured

How to Forecast Marketing Growth
Marketing
How to Forecast Post-Acquisition Growth: The Playbook Behind 1.8X Faster Revenue Growth

You’ve added another company to your portfolio. Now you need to determine where marketing can create the most value, how much capital to put behind it, and what kind of return that investment can realistically produce. To forecast […]

6 minute read
Bot traffic wastes more than clicks. See how fake leads distort PPC performance, train Google Ads on bad data, and how to protect your ad budget.
PPC
How Bot Traffic Is Wasting Your Ad Budget and Training Google to Spend More
7 min read
apple maps ads header
PPC
Apple Maps Ads Are Live: Here’s Where They Appear and How They Work
10 min read
How We Cut Cost Per Qualified Lead by 47% With Value-Based Bidding
PPC
How We Cut Cost Per Qualified Lead by 47% With Value-Based Bidding
14 min read
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AI Research
What 600,000 AI Sessions Reveal About the Content That Wins AI Traffic
16 min read

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The Evolution of AI: From DaVinci to Aliens to SEO
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SEO vs. GEO vs. AEO Explained
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What's New

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SEO
Looking to Appear in Copilot? Here’s How to Get Your Website Indexed in Microsoft Copilot
4 min read 6/23/2026
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Content Marketing
100+ Content Marketing FAQs: Strategy, SEO, ROI, AI, & More
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AI Overview Traffic Quality: Why Fewer Clicks Doesn’t Mean Less Value
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SEO
What Are Google AI Overviews? Everything SEOs Need to Know
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Unpacking Email as an AI Visibility Signal: Did Your Newsletter Help You Get Recommended?
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ChatGPT Vs. Google
SEO
ChatGPT vs. Google: Which One Should You Use?
8 min read 6/08/2026

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Learn how to scale your search visibility

How These Businesses Responded to Zero-Click SEO (And Captured 500% More Leads)
SEO
How These Businesses Responded to Zero-Click SEO (And Captured 500% More Leads)
6 min read
What Is SEO Visibility? (And How to Maximize Yours Across Search Experiences)
SEO
What Is SEO Visibility? (And How to Maximize Yours Across Search Experiences)
7 min read
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SEO
How to Improve Your Visibility in AI Results: The 5 Strategies Behind a 136% Increase in AI Search Visibility
9 min read
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SEO
Looking to Appear in Perplexity? Here’s How to Get Your Website Indexed by Perplexity AI
6 min read

Learn how to grow your brand

How to Forecast Marketing Growth
Marketing
How to Forecast Post-Acquisition Growth: The Playbook Behind 1.8X Faster Revenue Growth
6 min read
A marketing agency for PE-backed companies needs to prove revenue impact, move fast, and scale across a portfolio. Here is how to evaluate one.
Marketing
How to Choose a Marketing Agency for PE-Backed Companies in 2026
9 min read
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Marketing
How to Allocate Marketing Budget Across Multiple Locations and Brands
16 min read
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Marketing
How Much Does Marketing for a Multi-Location or Multi-Brand Company Cost?
13 min read

Learn how to level-up with AI

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AI Research
Google’s Latest Study Reveals How LLMs Recall Facts (+ What Marketers Can Do About It)
8 min read
Can you boycott AI in 2026? You can quit some tools, but avoiding it entirely is nearly impossible. Here's how to think about using AI responsibly instead.
AI Research
Is It Actually Possible to Boycott AI in 2026?
12 min read
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AI Research
ChatGPT Sources Less Visible: What That Means for Your AI Traffic and Citations
9 min read
AI content is not bad for SEO, and Google does not penalize it. Learn what separates AI content that ranks from content that fails, and how to use AI well.
AI Research
Is AI Content Bad for SEO? Here’s What Determines Ranking
8 min read

Discover marketing insights specific to your industry

Do Yelp ads work for home service businesses? See WebFX client data, an HVAC example, and a five-question test for whether Yelp fits your business.
Home Services
Do Yelp Ads Work for Home Service Businesses? Here’s What Our Client Data Shows
8 min read
Best GEO Agencies for Roofing Companies
Home Services
Best GEO Agencies for Roofing Companies in 2026
7 min read
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Home Services
The 8 Best GEO Agencies for Home Services Companies in 2026
8 min read
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Home Services
Get More Qualified Leads With the Best Garage Door Marketing Agencies
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Explore more

Bot traffic wastes more than clicks. See how fake leads distort PPC performance, train Google Ads on bad data, and how to protect your ad budget.
PPC
How Bot Traffic Is Wasting Your Ad Budget and Training Google to Spend More
7 min read
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PPC
Apple Maps Ads Are Live: Here’s Where They Appear and How They Work
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Google's Local Services Ads transition to Performance Max starts August 2026. See what changes, what you lose, and what to back up first.
PPC
Local Services Ads Transition to Performance Max: What to Save Before Your Account Migrates
10 min read
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PPC
How to Get ROI From Yelp Ads: A Revenue-First Guide
10 min read

WebFX News

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Why WebFX Team Members Build Long-Term Careers Here, According to FXers Who’ve Done It
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The WebFX Bootcamp experience
What WebFX Bootcamp Is Really Like: Training, Support, and Growth in Your First 120 Days
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