Smart marketing starts here

Understanding the four Ps of marketing is essential to create successful marketing campaigns that help you remain competitive in a crowded market. Whether you’ve never heard of the marketing four Ps before or if you’re looking for a quick refresher, […]

Both social media marketing and digital marketing can help you boost your brand awareness and promote your products and services to more consumers online. But, what’s the difference between social media marketing vs. digital marketing, and how can you decide […]

It’s never too early to begin thinking about search engine optimization (SEO) for your website. Most SEO tactics happen once your site is up and running, but you can also influence your SEO as early as when you’re first creating […]

Did you know that 76% of Americans can be reached with ads on Facebook? Advertising on Facebook is an effective way to reach people interested in what you offer. And with Facebook Marketplace ads, you can advertise to people right […]

You’re at home one night watching TV when you see a new text notification pop up on your phone. The text turns out to be an ad from a local clothing company. You didn’t sign up for any texts, but […]

Pay-per-click (PPC) advertising is one of the best marketing strategies online because it’s a cost-effective way to reach qualified leads. Since you only pay for your ads when people click on them, you have more control over your budget. However, […]

The structure of your website plays a significant role in enhancing your search engine optimization (SEO) strategy. But how can you create an SEO-friendly website structure for your business? Fortunately, we’ve got answers for you. In this post, we’ll explain […]

Are you looking to set up a new WordPress website? If so, a critical step is to get hosting for it. That means you have to find a particular platform to “host,” or support, your site. Think of it like […]

Did you know that 53% of Twitter users are more likely to buy a new product first? That makes Twitter one of the most valuable platforms for boosting sales and revenue for your business. But how do you get started […]

A bricks and clicks, or click and mortar, business model can help you expand your reach and boost sales and revenue for your company. But what is a bricks-and-clicks business model, and how can you implement it successfully? If these […]