Smart marketing starts here

Google holds over 70% of paid search market share, and nearly 30% of the global digital ad spend. Google’s tight grip on the digital advertising industry makes its Google Ads certifications incredibly valuable for marketers. Having a Google certification is […]

Are you free this Tuesday at 9 a.m.? How about Thursday at 12 a.m.? What about Friday at 5 a.m.? If you're looking to increase your following and engagement on TikTok, you'll want to clear your calendar because Tuesday at […]

You don’t need to be a big, enterprise-level company to use a customer relationship management (CRM) system. There are lots of options out there that fit the needs of small businesses without breaking the bank. But how do you know […]

Do you know how your ads contribute to leads, phone calls, sales, or your other priority goals? Conversion tracking is essential for understanding what action is taken after your ads are clicked. In this post, we’ll cover the seven steps […]

In the battle of short form vs. long form video content, only one can win…right? Well, not exactly. Creating videos for your business is a tried-and-true way to boost engagement with your audience. In fact, it can increase conversion rates, […]

In this video, Ashley from the Internet Marketing team has a list of five PPC tools to help you improve your business’s digital advertising strategy. Transcript: I’m assuming you’re here because you’re either just getting started with PPC and want […]

Google’s Display Network covers millions of websites, allowing you to cast a wide net of visibility with your display ads. The targeting options for the display ads are not always the most user-friendly, though. With so many options, how can […]

Considering your next big move as a business? Digital marketing grows increasingly complex, but there are still a few tried and true channels that deliver results time and time again. If you haven’t already, it’s not too late to learn […]

Congratulations! You successfully set up your very first Google Smart Shopping campaign. After a month or two, you start to collect data and identify what demographics your products attract. You saw some really great results at first, but now they’ve […]

Ads are everywhere on the Internet, from social media to search engines — making ads a fantastic digital advertising strategy. Online ads offer you a wide variety of options for reaching your target audience — via multiple locations and multiple […]