Smart marketing starts here

Did you know that more than 80% of consumers research products and services on search engines? With a statistic like that, it’s essential to ensure that consumers can easily discover your business when they conduct a search online. That’s where […]

When you're pumping out incredible, industry-relevant content, you want to take the time to monitor its performance to ensure it’s helping your business grow. But if you don't know what key performance indicators (KPIs) to track, you may struggle to […]

Measuring the success of your digital marketing campaigns is essential to drive more sales and revenue for your business. But tracking tons of key performance indicators (KPIs) and other metrics can sometimes be tricky, especially if you have multiple digital […]

Digital advertising involves many time-consuming tasks, like ad bidding and purchasing. That’s why demand-side platforms (DSPs) are a popular alternative to streamlining advertising campaign management for many businesses. On this page, we’ll dive into the ins and outs of […]

Judy visits your website after seeing an ad and becoming interested in one of your products. She sees a video on your homepage and clicks it. But the video has a problem: Judy is hard of hearing, and your video […]

Pay-per-click (PPC) advertising can offer many significant benefits for your business, such as boosting your online visibility in search engines and increasing your sales. But if you want to drive the best results for your business, you need to create […]

Have you ever browsed on Instagram and seen a post that you would love to share with your followers but didn’t know how to share it? Since Instagram doesn’t have a share or reshare button like Facebook or Twitter, you […]

In this video, Nicole from the WebFX Strategy team dives into the basics and benefits of account-based marketing. Transcript:  Personalized digital marketing has become even more personal. Account-based marketing (ABM) gives you the opportunity to reach your ideal customers with […]

One of the biggest mistakes you can make with your pay-per-click (PPC) advertising is to launch your ads and assume you’re done. Realistically, the launch of your PPC ads is just the start. Once you start running your ads, you […]

When you leave your company’s office at the end of the day, what do you do? Do you have everyone leave all the doors unlocked and the windows open so anyone can walk in overnight? Probably not — odds are, you […]