Smart marketing starts here

Whether you’re a small business with just a few employees, a mid-sized company, or an enterprise corporation, it’s likely that you’re focused on one main goal: Generating leads. Lead generation helps your business grow because it gives you a larger […]

Your Google Business Profile (GBP) listing (formerly Google My Business) serves as a hub for helping you obtain local leads for your company. Since you claimed this listing, you find you get tons of calls and local traffic for your […]

Facebook has over 2.3 billion monthly active users, making it one of the top platforms for reaching and engaging your audience. If you've investigated setting up a Facebook advertising campaign, you probably noticed there are a lot of Facebook ad […]

Search engines like Google rely on more than 200 ranking factors when it comes to search engine optimization (SEO). With the rapid pace of algorithm updates, it’s a challenge to keep ahead of the latest and most important SEO factors. […]

Definition: Mobile-first indexing is the process of Google indexing and ranking a website based on its mobile vs. desktop version. You can check a website's mobile-friendliness with a free tool like SEO Checker or Google's Mobile-Friendly Test Tool. Did […]

Google has become so “smart” in recent years that you really don’t need any know-how to effectively use it. I key in convoluted stream-of-consciousness queries more often than I should, yet Google always gives me exactly what I want in […]

It’s Monday morning and you’re running late. You have a big announcement to publish to your company’s social profile by 9 a.m., but it’s 8:45 — and you haven’t even had your morning coffee yet. via GIPHY If you’re tired […]

Gaining your users’ contact information gives you a way to reach out to them and ultimately convert them. But your contact forms will only be useful if you can actually get users to submit their information. And to earn […]

https://youtu.be/h7B47-FhVnA?t=259 Most companies and marketers start out using either search engine optimization (SEO) or pay-per-click (PPC) advertising, viewing them as separate tools. But, SEO and PPC are more powerful together than apart, which is why an SEO and PPC strategy […]

When you use email marketing, you have a direct connection to credible leads that are most likely to convert. Email marketing is one of the best methods to engage leads, but the hardest part of using it is figuring out […]