Smart marketing starts here

Companies can choose from dozens of strategies and marketing channels when it comes to business-to-business (B2B) lead generation. With so many lead generation ideas to choose from, however, it’s not surprising that almost 70 percent of companies struggle with it. […]

Did you know that 85% of retailers feel search engine optimization (SEO) is one of the most effective strategies for getting new customers? With an ecommerce SEO strategy in place, you can help your business drive more qualified traffic from […]

Did you know that 58% of adults check their email first thing in the morning? Email marketing is an excellent strategy for reaching prospects directly and nurturing them towards becoming customers. But before you can launch a full-scale email marketing […]

With the ability to earn you $44 for every $1 invested, email marketing is a powerful lead nurturing strategy. But if you want subscribers to take action, you need creative, well-designed email newsletters. Need some inspiration? Sit back and relax […]

Split testing (also known as A/B testing) is the practice of running multiple variations of the same element in order to see which one performs better. The winner can then be split test against a different variation, and so on. […]

Since the dawn of search engine optimization (SEO), there have been murmurs. “SEO is dead,” people have claimed, causing Internet marketers to scramble. The constant changes to search engine algorithms and advances in technology have some worried that their time […]

According to Impact, 69 percent of B2B companies have established value propositions. Value propositions clearly define the benefits your products and ­­services provide to customers — and why they should choose you over competitors. ­ If you want your brand […]

Today, the different kinds of marketing you can adopt for your business are endless. Though many companies have turned to digital marketing, some still use traditional marketing strategies like billboards, coupons, and flyers. With digital marketing, you can easily track […]

Marketing is changing in 2022. Are you ready? To make sure you have the information you need to grow your business in the coming year, we’ve compiled 130 marketing stats that define every sector of digital marketing. Whether you're […]

You’ve decided to do some work on improving your business’s site. For some pages, you want to tweak the design to deliver a better experience. For other pages, you’re looking to move them to a new location. You know you […]