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Pay-per-click (PPC) advertising is at a turning point. AI integration, privacy regulations, and increasing competition are forcing marketers to update their strategies. If you’re a marketer with a tight budget, spending smarter is the way to go in 2026. […]
Let's start here: The average cost per click (CPC) on Google Ads in 2025 is $4.51 based on our analysis of over 10,000 real, commercial-intent keywords. But the real question isn’t just what you’re paying...it’s what you’re getting […]
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Do you advertise on platforms that charge per click? Use our calculator and figure out exactly how many clicks will fit within your budget.
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