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Can Pop-Up Ads Help with User Experience? Yes & Here’s How

PPC

Pop-up ads have made a comeback. Think about it: how many reputable, well-known sites have you visited recently that employed a pop-up? While pop-up ads might have once been known for causing viruses and annoying users, they can now help, […]

Read "Pop-up Ads" Now ~ 10 minutes read

The Beginner’s Guide to Google Conversion Tracking

PPC

A Google conversion is when an individual interacts with your ad or free product listing on Google and then does something valuable for your business, such as contacting you or purchasing a product. It’s essentially a website conversion through Google. […]

Twitch Advertising: Your Guide to Advertising on Twitch

PPC

Twitch has seen tremendous growth since its inception in 2011, averaging nearly three million concurrent viewers. Think about that from a marketing perspective —- that’s a vast pool of people hanging out in one place that you can try to […]

Google Ads Consulting: Why Hire a Google Ads Consultant?

PPC

Google Ads is an effective advertising platform from the popular search engine, Google. Advertising through Google is an effective way to increase your site’s traffic and sales by reaching more qualified searchers. If you aren’t sure how to maximize results […]

PPC

Comparative Advertising: What Is It and Why Should You Use It?

A successful marketing strategy is an essential part of a thriving business. With so many different ad campaigns available, your job as an advertiser is to find which type works best for your company. That’s where comparative marketing comes in! […]

Banner Advertising: Your Introductory Guide

PPC

Online advertising is one of the most effective types of marketing campaigns there is. When you display ads to users based on their specific interests, they’re very likely to engage with them and end up becoming customers down the line. […]

How to Make Google Ad Settings Work for You

PPC

As a business owner, your goal is for customers to buy your products or services so you can make a profit and sustain your operations. One of the best ways to boost sales is through advertisements, which notify potential customers […]

How to Set Up Location Targeting in Google Ads

PPC

Neglecting to set your targeted locations or forgetting to establish the right targeting locations for your Google Ads campaigns are a surefire way to quickly eliminate your daily budget. Without location targeting, you’ll attract less than ideal website traffic and […]

Microsoft Advertising’s New Auto-Generated Remarketing Lists

PPC

Microsoft ads are one of the most popular platforms for promoting your company with pay-per-click (PPC) advertisements. And your ability to create a highly targeted ad campaign that reaches the consumers who are most likely to convert just got easier […]

PPC

What You Need to Know About Netflix Ads to Start Strategizing Now

Get ready to leverage a new, exciting opportunity to market your business: Streaming giant Netflix is introducing ads. The subscription service has long been synonymous with streaming, drawing viewers worldwide to consume movies and TV shows on the platform. However, […]

Read "Netflix Ads" Now ~ 7 minutes read
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