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5 Best PPC Tools for PPC Management, Testing, & More


In this video, Ashley from the Internet Marketing team has a list of five PPC tools to help you improve your business’s digital advertising strategy. Transcript: I’m assuming you’re here because you’re either just getting started with PPC and want […]

Read "PPC Tools" Now ~ 6 minute read

What is Federated Learning of Cohorts (FLoC)?


Update: Federated Learning of Cohorts (FLoC) has now been replaced by Google Topics. We’ve all seen the pop-ups. You visit a website, start scrolling, but immediately get hit with a bar asking you to accept cookies. This […]

Using Automated Rules in Adwords: Better Prioritize Your Time Within Holiday Campaigns


Hanukkah came to a close on Sunday evening and Christmas and Kwanzaa are right around the corner. The malls are packed, shoppers are scrounging around for last-minute deals and steals, and marketers are ready to give their holiday messages that […]

Read Blog Post ~ 8 minute read

Your 8-Part Guide to PPC Keyword Research


Did you know that 46% of clicks in Google search results go to the top three pay-per-click (PPC) ads? That means that for your business to drive traffic through Google, you can’t rely solely on organic rankings — you need […]


Why PPC Is the Advertising Strategy You Need to Drive Revenue

Kimball needs a new sink faucet for his bathroom, so he goes online to search for some options. As soon as he searches on Google, an ad for a sink faucet appears right at the top of […]

Read Blog Post ~ 6 minute read

PPC Automation: How It Can Help You Grow Your Business


Managing PPC campaigns can be a time-consuming task. You need to do everything from researching keywords to writing ad copy. Thankfully, PPC automation capabilities are becoming more and more accessible to businesses of all sizes. The right PPC automation tools […]

10 Bid Management Tools That’ll Change Your Life


Do you struggle to sort out your ad budget and optimize your keyword bidding for the best return on investment (ROI)? Visibility across ad platforms is valuable. Centralizing your pay-per-click (PPC) initiatives, however, can clear up the confusion. PPC bid […]

Read Blog Post ~ 8 minute read