In this video, Ashley from the Internet Marketing team has a list of five PPC tools to help you improve your business’s digital advertising strategy. Transcript: I’m assuming you’re here because you’re either just getting started with PPC and want […]

Update: Federated Learning of Cohorts (FLoC) has now been replaced by Google Topics. We’ve all seen the pop-ups. You visit a website, start scrolling, but immediately get hit with a bar asking you to accept cookies. This […]

Hanukkah came to a close on Sunday evening and Christmas and Kwanzaa are right around the corner. The malls are packed, shoppers are scrounging around for last-minute deals and steals, and marketers are ready to give their holiday messages that […]

Did you know that 46% of clicks in Google search results go to the top three pay-per-click (PPC) ads? That means that for your business to drive traffic through Google, you can’t rely solely on organic rankings — you need […]

Managing PPC campaigns can be a time-consuming task. You need to do everything from researching keywords to writing ad copy. Thankfully, PPC automation capabilities are becoming more and more accessible to businesses of all sizes. The right PPC automation tools […]

Do you struggle to sort out your ad budget and optimize your keyword bidding for the best return on investment (ROI)? Visibility across ad platforms is valuable. Centralizing your pay-per-click (PPC) initiatives, however, can clear up the confusion. PPC bid […]