Learn more about the best B2B marketing companies
What is a B2B marketing agency?
A B2B marketing agency is a company that specializes in and facilitates marketing on behalf of B2B companies. They help companies market and sell products and services to other organizations.
What does a B2B marketing company do?
A B2B marketing company will help your business with every aspect of finding, tracking, and converting leads. For B2B companies, that will include only other companies and their representatives.
A B2B marketing agency will also help you improve your overall brand presence and create a better customer experience. They will use different services and approaches to help you find your target audiences’ representatives and convert them.
There are several types of marketing that B2B companies perform, including:
- Email marketing
- SEO
- PPC
- Social media
- Web design and development
- And more!
Any agency on this list offers a combination of the services above to help your business find and convert clients. Which services you use will depend on your company’s needs, budget, and goals. Your marketing agency will evaluate your current approach and decide which tactics will work best to boost your ROI.
In some cases, B2B marketing firms will specialize in specific industries, like a manufacturing marketing agency or an oil and gas marketing agency.
How much does B2B marketing cost?
On average, digital marketing costs $51 – $10,000 per month in 2025. The drastic range exists because each company who pays for digital marketing has different services, plans, and needs. When you find an agency you want to work with, you can see what packages and plans they offer and how that works with your budget.
In general, if a company is promising high results for a super low price, it might do more harm than good. If it seems like it’s too good to be true, you want to be safe and stick with a well-reviewed, upfront company.
How to choose the best B2B marketing company?
With so many B2B marketing agencies, how can you choose the one that’s best suited to your company’s needs?
1. Create a list
First, you’ll want to put together a list of B2B marketing agencies to research. (We’ve already done some of that for you!).
If you’re looking for an industry-specific service provider, though, consider our research into the best manufacturing marketing companies or best HVAC marketing companies.
You can do this by using search engines to find agencies in your city or region, or by asking for referrals from people already partnering with an agency.
Then, you can keep track of the names of the agencies you like, as well as key contact information and other notes. Take some time to research all available options, and don’t worry if you end up with a long list!
2. Narrow your list
Next, go through your list and narrow your options by comparing each agency.
You can compare agencies based on a number of factors, including client testimonials, portfolios, and online reviews, to weed through your list. Ideally, you should end up with a list of your 5-10 top B2B agencies.
Once you’ve narrowed down your list, you can move on to the next step.
3. Review their websites
During this step, you’ll want to thoroughly review each of the agencies’ websites.
Take a look at the services they offer, check for examples of their work, and double-check that they have testimonials. If an agency doesn’t post examples of their work or reviews, they will likely not be able to drive the results you want. You can cut them from the list.
It’s also important to take a look at the company’s track record. Have they successfully helped other B2B companies achieve success online? Do they post examples of this on their website?
You will also want to look at the agency’s pricing. If you’re like most companies, you have a marketing budget, and understanding an agency’s pricing options can help you select an agency that’s right for your project.
You can use pricing as a tie-breaker if you’re having trouble choosing between two companies.
While you review an agency’s portfolio, take note of specific tasks you’d like them to do for your business. And if you’re not impressed by an agency’s portfolio, don’t be afraid to cut them from your list.
By the end of this step, make sure that your list only consists of agencies you are confident can help your business grow and achieve success online.
4. Contact the agencies
At this point, you should have 2–5 agencies left on your list, and you can contact each to learn more about what they can do for your business.
A lot of agencies have contact forms on their websites. If they don’t, it may be a sign that the agency isn’t a good fit.
No matter how you decide to contact an agency, you should always ask lots of questions. How many clients do they have? How much do services cost? What results have they earned for clients?
These questions can help you narrow down your list even further and choose the agency that will help your company achieve the best results.
5. Choose an agency
Now that you’ve gathered all the information you need, you can make an informed decision.
Take a final look at all the factors that are important to you, and weigh the pros and cons of each agency. Don’t forget to compare things like each agency’s portfolio, pricing, reputation, and responses to your questions.
This will help you make a final decision about the B2B marketing company you want to partner with your business. By the end of this process, you can feel confident in your decision and start reaping the benefits of working with a great B2B marketing agency!
WebFX is the B2B marketing agency for your business
If you’re based in North America, you already know what to do from the above list of B2B marketing agencies: Partner with WebFX!
But you don’t have to be in North America. We also have offices in South Africa and Guatemala, and we serve businesses all over!
To partner with us for our B2B marketing services, you can just call 888-601-5359 or contact us online. Reach out today to get started!