People are conducting searches every day, so it’s crucial that you optimize your site to improve your search engine ranking. A better search engine ranking will help your business grow and obtain new leads.
On this page, we’ll provide you with five ways for how to improve your search engine ranking. If you need help increasing your search engine ranking, call us today at 888-601-5359 to speak with a strategist.
If you aren't familiar with the different types of search engine optimization and how they impact your website, take a few minutes to watch the video below before you continue reading.
1. Make link building a priority
As one of the top ranking factors for Google, links are critical to improving your search engine ranking.
When it comes to better search engine rankings, you want to attract links from reputable and trustworthy sites, versus sites with a bad reputation. Earning links from top websites requires some outreach.
You need to connect with webmasters, publishers, bloggers, and more to get your content some press.
Outreach requires time and dedication. Getting your content recognized, however, can have a tremendous impact on your company’s exposure and search engine rankings. It can also help people in your audience discover your business.
2. Write skyscraper, SEO-friendly content
Content is the foundation for improving search engine rankings.
That’s why content marketing is so popular because it generates 6x more conversions for businesses that use it. You can’t write and publish content, though, and expect results. You need to write content optimized for search engines and users.
- Researching your audience, relevant topics, and keywords
- Incorporating your keywords into your header tags, meta tags, and content
- Publishing your content on a responsive and fast website
- Promoting your content to industry influencers
According to studies, you can also improve your search engine rankings by focusing on skyscraper content. This content serves as the complete guide to users. It answers their initial question (like how often they should clean a pool) and their follow-up questions (like which cleaning products to use).
Aiming for a content length of 1000 to 2000 words can better your search engine rankings too.
Make sure, however, that ever paragraph and sentence offer value to your readers.
Independent research from Clutch has named WebFX the top SEO company in the United States.
Over 200 WebFX clients have been interviewed by Clutch to discuss their experience partnering with us.Check out more Clutch reviews
3. Build a responsive website
Improved search engine rankings can also happen after launching a responsive website.
A responsive site allows your website to adapt automatically to any user’s device. Whether they’re viewing your site from laptop, tablet, or smartphone, they can read and navigate your website with zero issues.
If you don’t have a responsive website, you risk decreased rankings.
Google uses mobile-friendliness as a ranking factor. In fact, it now crawls and indexes sites (which allows your website to appear in search results) from a mobile-first perspective. That’s why responsive design is so critical to improved search rankings.
4. Maximize CTR in search results
You can also improve your search engine rankings by boosting your click-through rate (CTR).
CTR describes the percentage of users that see your website in search results and click on it. For example, if 50 people see your site in search results, but only 25 people click on it, you’d have a CTR of 50%. In most cases, your CTR will be lower than this amount.
Increasing your CTR, however, can directly impact your search ranking.
Studies show a strong correlation between search engine rankings and CTR. That’s because, from a search engine’s perspective, people clicking one website more than others hints that it’s more relevant than the other search results.
You can boost your CTR (and improve your search engine rankings) a few ways:
- Include your core keyword at the start of your title tag
- Add your core and related keywords to your meta descriptions
- Use schema markup, like how-to or ratings, to your page
In Google Search Console, you can access and monitor the CTR of your pages.
5. Use SEO-friendly videos and images
When it comes to online content, people don’t want a wall of text. They want images, as well as videos, to help them learn about a topic, visualize a concept, or complete a task. If your content doesn’t feature multimedia, it may hurt your rankings in search results.
You can improve search engine rankings with SEO-friendly images and video.
For example, you can upload images that meet the following SEO requirements:
- Features an optimized filename, like “pool-cleaning-vacuum” versus “IMG_002”
- Includes an optimized alt tag, like “pool cleaning vacuum in pool” versus “buy our vacuum”
- Maintains a compressed image size using a tool like Squoosh or Kraken
Your videos should also adhere to SEO standards, like with the following tips:
- Use structured data
- Include a video transcript
- Set a custom video thumbnail
- Create a title and description that engages users and includes your keyword
With these tips, you can improve your search engine rankings and provide a better user experience.
[Bonus] 7 trusted tips for better search engine rankings
If you’re looking to get a higher search engine ranking, check out these seven tips!
1. Optimize your keywords for better search engine ranking
Keywords are crucial to your SEO campaign. When users conduct searches, they use key terms and phrases to generate relevant search results. If you want your business’s listing to appear in relevant results, you must optimize for keywords.
To find the right ones for your campaign, conduct keyword research. You can use numerous keyword research tools, like KeywordsFX or Keyword Tool, that help you find relevant search terms for your campaign. These tools help you see keywords and their search volume.
Finding relevant keywords helps you optimize your pages better. Not only does it help you understand how your audience finds your site, but you also appear in more relevant search results.
In addition, you can review the placement and occurrence of key terms and phrases on your page. You can see if your keywords are placed effectively to drive results. Optimizing will help your site appear in more relevant search results and rank better in them.
2. Match search intent to improve your search engine ranking
Google wants to generate relevant search results for their audience. If you want to appear in relevant search results, you must match the search intent.
User search intent is what information your audience hopes to find when checking out your content. People conduct searches in hopes of finding content that answers a question or provides them with knowledge.
It isn’t enough to just integrate keywords into your content. The information surrounding those keywords must align with your audience’s search intent. You want your page to match your audience’s intentions.
Let’s say you’re trying to rank for the keyword “how to make apple pie.” If someone searched using those keywords and pulled up your page, what information do you think they would want to find? In this case, the user intent is focused on finding a recipe with step-by-step instructions.
If your content focused on the top five most popular apple pies, it wouldn’t be relevant to your audience because it would not match their search intent. Therefore, your page would not rank well because it does not match what the user wants to find.
Instead, you could rank for the keyword by including content that matches their query. By matching search intent, you’ll improve search engine rankings.
3. Improve user experience to earn a top spot on ranking pages
Improving user experience is a crucial part of gaining a better search engine ranking. It’s one thing to attract leads to your page, but a completely other task to get them to remain on your page. If you want them to stay on your page, you must improve the user experience.
The user experience is how your audience experiences your website. When they check out information on your page, you want them to have a good experience. It’s important to make your content interesting and engaging for your audience to keep them on the page.
When your audience spends more time on your page, they’re more likely to turn into leads for your business. This helps you earn more conversions for your business.
To improve user experience, ensure that your pages are interesting and engaging for your audience. Something as simple as adding a video or an infographic can spice up your page. These are great engagement elements that keep your audience on your page longer.
As you optimize your site, ensure that you keep your pages interesting and engaging for your audience.
4. Improve site speed to keep users on your pages
As you’re trying to improve your search engine ranking, you must consider your page speed. Users hate to wait for slow-loading pages. With the growth of the Internet, users expect to access information quickly.
In fact, users expect pages to load in three seconds or less. If your page takes longer than three seconds to load, people will bounce from your page. A high bounce-rate negatively impacts your ranking because Google will believe that your page isn’t user-friendly.
There any many ways to improve your site’s speed. One way is to reduce your image sizes. Large images can slow down your site because they take a long time to load.
Aside from reducing image file sizes, you can clean up code, enable browser caching, and fix broken links to improve your site’s performance. These are just a few simple adjustments you can make to help your site load quicker.
Worried about your website's page speed keeping you from better search engine rankings? Try Google's PageSpeed Insights tool!
5. Creating content to attract users to your site
Creating content helps you secure a better search engine ranking. Your audience is constantly seeking out information. By creating content, you help provide them with the valuable information they need.
Content creation comes in many forms. It includes blogs, videos, infographics, and ebooks. The purpose of this content is to provide your audience with information that is helpful and relevant to them.
Quality content improves your site’s trust and authority. When you provide your audience with knowledge, they trust that you know what you’re doing. They’re more likely to choose your business over the competition because you provided helpful knowledge.
When you create content, you attract people through keyword selection. If your audience is looking for information on a certain topic, they can find your content through keyword searches. It’s a great way for you to expose your audience to your valuable information.
So, how do you create quality content that makes an impact?
The first step is to ensure that you’re writing for the user, not the search engine. Many companies believe that by writing for the search engine, they will rank better in the search results.
The opposite is true. By writing for the user, you’ll rank better in the search results. Search engines get better each day by recognizing content that matches what users seek.
Second, make sure you include a call-to-action (CTA) on your page. CTAs are important because they guide your audience to the next step. You must tell your audience how to proceed if they like what they see.
Lastly, keep your content updated.
Even if your content has been published months prior, your audience will still find it if you’re optimizing correctly. To ensure you’re providing them with the most accurate information, ensure that you keep your content updated with the latest facts and figures.
6. Ensure your website is mobile-friendly to appeal to all users
Mobile-friendliness is crucial to earning a better search engine ranking. The number of mobile searches is increasing every year. In fact, as of 2017, 50.3 percent of all web traffic generated worldwide was from mobile.
Google takes mobile-friendliness into account with their ranking, too. In fact, sites that are not mobile-friendly do not rank as high as mobile-friendly sites. Google only wants to provide their searchers with the best results, so it’s best to optimize for mobile.
You can use Google’s free mobile-friendliness tool to see if your site is mobile-friendly. When you use the tool, it will provide you with a yes or no answer in regard to whether your site is mobile-friendly. If there are issues on your site, the tool will provide you with ways to fix and optimize your site better for mobile.
One of these suggestions may be to add a responsive design. Responsive design helps improve search engine rankings because it provides your audience with the best experience, regardless of the device. Your site will adapt to mobile phones, tablets, and desktops.
Improving your site’s mobile-friendliness will help you increase search engine ranking.
Do you want to know if your site's mobile-friendliness is holding you back from improved search engine rankings? Check out Google's mobile friendly test!
7. Optimize title tags to earn better search engine rankings
Title tags are an essential part of your website, and a big part of improving your search engine ranking. When users conduct searches, the first thing they will see is your title tag. If you want to attract leads to your page, you must put time and effort into optimizing your title tags.
When you optimize your title tag, be sure that you create a tag that is descriptive and unique. It should detail exactly what your audience will find on your page. The title tag must match the content on the page to ensure you’re matching user search intent.
Let’s go back to the “how to make apple pie” example.
A title tag that says “5 Steps on How to Make the Best Apple Pie” would be relevant to the expected content in the article and the search intent. On the other hand, a title like “The Best Apple Pies to Make for Your Family” is not as relevant to the search query.
Think of your title tag as a sneak peek to your article. It can be what gets your audience to click on your content or deters them away.
Be sure to incorporate your keyword into your title, too. You’ll want to put it at the beginning of the title to ensure your audience sees it.
In addition, avoid bad practices such as using all caps or overstuffing keywords into your title. Google will punish you for trying to use bad practices to boost your website.
Overall, optimizing your title tags on your pages will lead to an improved search engine ranking for yoru website. You’ll help your site appear in more relevant search results and get more people to click on your content.
FAQs about how to improve search engine rankings
Do you have additional questions about how to improve your search engine rankings? Use this FAQ!
Why do I need to improve my website's search engine ranking?
Your search engine ranking is the position of your website in search results when someone conducts a search. You may hear people telling you that improving your search engine ranking is crucial, but why?
Improving your search engine ranking is crucial because you want your audience to find your business. In order for them to find it, you must appear on the top page of results. This is due to the fact that 75 percent of people don’t go past the first page of results.
If you aren’t visible in search results, you’re losing traffic.
Users won’t go to the second page of results to find a business. They assume that Google puts the best results on the first page. Your audience doesn’t feel compelled to visit the second page of results because they can find what they need in the first few results.
If you don’t improve your website's search engine ranking to reach the first page of results, you’ll lose traffic. A loss of traffic leads to a loss of visitors, which turns into a revenue loss. You miss out on potential conversions by not investing in improving your search engine ranking.
Improving your search engine ranking through search engine optimization (SEO) will help drive positive outcomes for your business. You will increase your ranking in the search results, which will drive more leads to visit your page. These leads will turn into conversions and repeat customers for your company.
How long does it take to improve search engine rankings?
Improving your search engine rankings can take time.
You often won’t see results overnight. In some cases, however, you can see changes in a few weeks. Either way, though, you want to give search engines like Google time to re-index your pages and modify their rankings in search results before making additional changes.
How long does it take to rank on Google?
Ranking on Google can take anywhere from three to six months.
Even if you launch a website and content that delivers on user expectations and search engine ranking factors, it will still take time for search engines to crawl and index your site. You can’t expedite this process, either.
Start improving your search engine rankings today
Your website is the heart of your digital marketing campaign. If you want to drive the best results with your campaign, you must invest in optimizing your website to attract your target audience to your website, and you can only do so with improved search engine rankings. At WebFX, we have over 20 years of experience optimizing for SEO campaigns, and can help your website earn a better search engine ranking in search engines like Google.
We’re a full-service digital marketing company that specializes in customized SEO campaigns. We have a team of over 200 experts that will bring their knowledge and expertise to your campaign. Our team will help you create a campaign that works best for your business.
If you’re looking for a company that drives results, look no further than WebFX. To date, we’ve driven over $1.5 billion in sales and over 4.6 million leads for our clients. We focus on creating campaigns that help our clients grow their business.
Don’t believe us? Just ask our clients! Check out our 550+ client testimonials that attest to the awesome work we do for them!
Get started today
If you’re ready to start improving your website ranking to drive more traffic, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to helping your business grow!