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Earn More Leads With Professional PPC for HVAC Companies

More leads. Higher ROAS. That’s the power of WebFX’s HVAC PPC services. With a track record for improving return on ad spend by 25% (on average), WebFX is a trusted choice for pay-per-click (PPC) advertising for HVAC. Learn more about our custom solutions or request a custom proposal now!

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hours HVAC industry experience

That’s enough time to complete 2500+ ductwork installations!

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HVAC marketing experts on staff

Get a dedicated account manager backed by experts in SEO, PPC, and more!

500+ digital experts
Get access to the marketing experts you need, from business consultants to digital marketers, to deliver the results your company demands.
28-year track record
Navigate (and succeed) in changing market conditions with a digital marketing partner that’s helped businesses like yours succeed for decades.
1,100+ reviews
Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
In-house technology
Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!

Inside our process for HVAC PPC

Before you start using any HVAC PPC service, it’s helpful to know how that agency operates. A preview of the client experience can help you choose the best digital ad agency for your business, as well as give you insight into what PPC services for HVAC companies should include.

At WebFX, our process works like this:

Blue and teal rocket Getting started

Blue and teal rocket Getting started

A women with a green shirt smiling and how we drive revenue for HVAC companies next to her

Do you want to grow your HVAC company, earning more leads, bookings, and sales than your competitors? With pay-per-click (PPC) advertising, you can. PPC for HVAC businesses offers a cost-effective way (its return on investment is $2 for every $1 invested) for growing your company.

If you’re looking for a PPC agency that specializes in HVAC PPC, WebFX can help.

With more than 24 million leads generated for our clients’ businesses, as well as more than $6 billion in revenue, we’re a trusted choice for HVAC companies and contractors looking to expand their businesses.

Keep reading to learn more about our HVAC PPC services. Or, contact us online to speak with an experienced strategist about your company and its goals. Prefer to chat over the phone? Give us a ring at 888-601-5359!

1. Audit your PPC strategy from start to finish

1. Audit your PPC strategy from start to finish

First, your dedicated WebFX account manager starts with these steps:

  • Audits your current PPC strategy and account
  • Investigates your competitor’s campaigns and strategy
  • Researches your target audience and their online behavior

2. Build your PPC strategy with data and research

2. Build your PPC strategy with data and research

Next, your account manager begins the process of creating your strategy with the following steps:

  • Discusses your goals and aspirations for HVAC PPC
  • Collaborates with your team to establish a set of measurable goals and monthly budget
  • Develops your ad campaign hierarchy, like your ad groups
  • Compiles a list of relevant, high-value keywords to target in your ad campaign

3. Create your PPC campaigns and creatives

3. Create your PPC campaigns and creatives

Once you approve your strategy, your account manage completes these steps:

  • Links your PPC account, like Google Ads, with our Google Analytics account
  • Creates the necessary ad campaigns, ad groups, and individual ads
  • Develops ad copy and any other creatives with our internal copywriting and design team
  • Sets your ad targeting settings and keywords
  • Places your ad bids and monthly budget
  • Launches your different ad campaigns

4. Monitor your PPC campaign performance

4. Monitor your PPC campaign performance

Next, your dedicated account manager takes a proactive approach to monitoring your PPC campaign:

  • Looks for trends, like increased clicks from mobile users, and makes necessary changes
  • Conducts A/B tests for your ad copy
  • Tweaks keyword targeting to maximize your PPC campaign performance
  • Manages your keyword bids to increase your return on investment

5. Compile your PPC results into a report

5. Compile your PPC results into a report

Finally, your dedicated account manager follows these steps to make following your campaign easy:

  • Develops a report that shares campaign wins and opportunities
  • Analyzes campaign performance and offers recommendations for improvement
  • Summarizes campaign returns, including the number of leads and conversions generated

6. Improve your PPC campaign with data-driven recommendations

6. Improve your PPC campaign with data-driven recommendations

Following their report, your account managers discover and implement campaign improvements using your campaign data. These improvements can range from shifting an ad budget to a different campaign or targeting a new set of keywords.

The value in these improvements, however, is that they come from your campaign performance and your account manager’s extensive HVAC PPC knowledge. You’re getting data-backed improvements versus changes based on hunches or guesses.

Read WebFX reviews on G2

Software That Makes Home Service Marketing Easier

MarketingCloudFX is our client-exclusive marketing software used by our team and clients alike.

Our home service clients love the ability to seamlessly collaborate on projects, monitor competitor strategies, and leverage data for better marketing.


features to make your life easier


hours invested to set you up for success


built-in value

Manage Your Leads

  • Track contact forms and phone calls for each digital marketing channel
  • Record calls and use AI to easily analyze quality at scale
  • Automate email follow ups so that you respond faster than your competition

Monitor Your Competitors

  • View competitor keyword rankings
  • Track competitor website content changes
  • Strategize on how to get ahead

Get Complete Transparency

  • Monitor project action items and progress toward business goals
  • Never ask “what’s WebFX up to?”
  • Access marketing performance reports 24/7


features to make your life easier


hours invested to set you up for success


built-in value

Custom HVAC PPC plans

Learn how our award-winning team of HVAC PPC specialists create custom solutions for your business.

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Custom PPC Plans

Starting at

$600 / month

How we determine pricing

Accounts icon with person icon and writing above it. Discuss your business goals

We’ll learn about what you are hoping to achieve as a company — short- and long-term — to create a PPC plan that works toward your goals.

research icon with magnifying glass. Analyze your market

We’ll do a deep dive into your competition — both as a business and within PPC ads, specifically — to determine the best action plan.

Planning icon with arrow pointing at an x. Review your strategic objectives

What key objectives are on your roadmap? Increase return on ad spend (ROAS)? Launch ads that target high-value keywords? We’ll create a plan that aligns perfectly.

  • In-depth keyword research and advanced selection
  • Competitor and industry analysis
  • Data-backed keyword development
  • Ongoing ad strategy management and optimization
  • Access to our in-house revenue acceleration software MarketingCloudFX
  • Closed-loop ROI and customer journey tracking
  • Conversion-boosting and performance tested ad copy
  • Expertise and support from a team of over 500 strategists
  • Ad campaign performance, analysis, and revenue reporting
  • Strategic bid management

From pre-built plans to customized solutions, you’ll find what you need with WebFX. For our customized plans, we’ve incorporated must-have deliverables, like bid management, competitor analysis, and ROI tracking, to maximize your HVAC company’s success.

Earn a 20% greater ROI with
HVAC marketing experts

Get more than a marketing expert, get a marketing expert in HVAC. With WebFX, you’ll receive a dedicated team that specializes in HVAC marketing, helping your company increase its marketing ROI by 20% or more.

  1. Residential HVAC services
  2. Commercial HVAC services
  3. HVAC repair services
  4. HVAC installation services
  5. HVAC maintenance services

Explore our home repair case studies

Learn how we’ve helped our clients attract leads, generate revenue, and grow their businesses.

Boss Mechanical


Decrease in cost per lead

Bruni and Campisi


Increase in goal completions

Maryland Sunrooms


Increase in ad conversions



Get a free proposal

Solving key challenges for HVAC companies

Our website isn’t ranking in the search results for HVAC services

When people need HVAC services in their area, they take to search engines like Google. Ensure your website appears at the top of the results when your target audience needs your services.

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We’re struggling to grow our technician team

Expanding your team and growing your business go hand-in-hand. If you need help growing your team with talented and friendly technicians, our recruitment marketing services have you covered.

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We’re not generating enough leads

Are people visiting your website but not getting in touch with you? Our expert marketing specialists and web designers can optimize all areas of your website so you can attract and convert more of your target audience to use your HVAC services.

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Hear from our clients

Drive more conversions

WebFX has helped make our website the most important and profitable lead source for Maryland Sunrooms.

670%increase in paid ad conversions

Drive more web traffic

They take the time to understand each company’s unique needs at a B2B level. It feels like they really take a vested interest in the success of each of their clients, and they treat smaller businesses with the same respect and consideration as bigger corporations.

Increased qualified web traffic