Turn more visitors into leads with WebFX
- #1: Look trustworthy and reliable
- #2: Use high-quality images
- #3: Incorporate easy navigation
- #4: Design pages for your visitors
- #5: Make your site load fast
- #6: Coordinate your colors
- #7: Highlight your call to action
- #8: Use negative space
- #9: Make choice easy
#1: Look trustworthy and reliable
When you’re designing the overall look and feel of your website, you should make it reflect your actual business. For example, tattoo parlors can show a lot of color and art. Mining companies can use dark colors that are similar to mines. As a manufacturer, you can use light backgrounds, solid-color text, and the colors of your logo to engage visitors and create a modern, trustworthy appearance.
#2: Use high-quality images
Your website is the perfect place to share photos of your facilities and staff.
The photos don’t have to be anything stunning, but they should reflect your business values — happy workers, efficiency, quality products, customer satisfaction, and more. With the right images in the hands of the right web designer, you can even reinforce the trust that you’ve established with your professional-looking site from the previous step!
#3: Incorporate easy navigation
Breadcrumbs, links, and sitemaps are all helpful elements of site navigation, and they can make all the difference between keeping a customer on your page and losing them to your competition. To test if you have good navigation, you can ask yourself a couple of important questions.
- Can I return to the previous page?
- Can I go to another relevant page?
- Can I go to the homepage?
If the answer to any of those is “no” on any page, consider fixing it — or find a web designer and developer that can. It doesn’t take long, and it’ll make a world of difference to your visitors.
#4: Design pages for your visitors
While your pages should express the best qualities about your business, you also have to keep your audience in mind when you make them. That means you should target the professionals who are responsible for contacting you on behalf of their companies. That way, you can show them that you understand them as decision-makers, their businesses as potential clients, and your interaction as a business deal.
#5: Make your site load fast
When you’re online, every second counts, and that’s especially true for loading times on websites.
When your site takes too long to load, you’ll lose customers to your competition time and time again. That’s why it’s critical that you make sure every page on your site loads in the blink of an eye — or at least as quickly as possible — to keep potential customers engaged right from the get-go.
#6: Coordinate your colors
Color plays a big role on websites, and you can make it work to your advantage once you understand it. Blue tones tend to reinforce trust and authority, black shows exclusivity, and red evokes emotion while drawing attention. By using even those three colors, you can design every page on your site to properly target, guide, and convert certain visitors to increase your bottom line.
#7: Highlight your call to action
Every page should have a call to action so that it has a chance of converting visitors into customers.
That call to action should also be noticeable and set apart from the rest of the content on your page. By using warm colors like red, simple buttons, and encouraging language, you can make sure every visitor to your site knows how to become a customer. And that increases the chances that, at some point, they’ll convert.
#8: Use negative space
Negative space is actually a positive design quality and many of the best web design companies use it.
Using white space lets you break up text on a page better so that readers can more easily scan the content. That means you can engage readers, keep them on your page, and make sure they have the chance to read as much as they want without being intimidated by a big, gray wall of text. Newspapers have used this strategy for decades — if they didn’t have negative space, nobody would be able to read.
#9: Make choice easy
When you’re laying out the call to action on a page, it’s not just important for it to stick out — it has to be an easy choice. That means your page should only have a couple options for users to click. Your homepage, contact page, about page, and call to action are a winning combination of different choices that a user can make (though the call to action is most important).
Solving key challenges for manufacturing companies
Our website isn’t driving enough traffic
When buyers search for your products online, your website needs to be one of the first results to increase your traffic and product sales. Our digital marketing services help you increase your rankings so you can drive more traffic, sales, and revenue.
We’re not selling enough products
Are your product sales not as high as you hoped? Our range of digital marketing services help optimize your website, landing pages, advertising campaigns, and marketing strategies so you can maximize your conversions and product sales.
We don’t know how to get ahead of our biggest competitors
You’ll need to stay ahead of your biggest competitors if you want to sell more products and grow market share. The team at WebFX can conduct in-depth competitor research to identify and implement strategies that help you stay one step ahead of the market.
Our marketing efforts aren’t providing a high return
It’s critical your marketing efforts provide the highest return on investment (ROI) for your efforts to grow your manufacturing business. Our knowledgeable digital marketing specialists use data to ensure your marketing budget goes toward the channels that drive the most revenue.