Website Design for Manufacturing Companies
Looking to increase traffic, leads, and revenue online? You’ll need a website — and a good website design for your manufacturing company to succeed. Learn all about website design for manufacturing companies (and see examples) now!
- insights from 237,500+ hours of manufacturing marketing experience
Today, every company needs to have a strong web presence. Websites help your company succeed and grow, so you can reach every goal you have in your industry. Manufacturers need websites too — and they need to be designed well for you to achieve success!
At WebFX, we provide manufacturing website design services that include design and development and redesign, as well as 30-day web design. With more than 1000 websites launched, we’re a trusted choice for manufacturing companies worldwide.
Learn more about our web design and development services for manufacturing operations, below. Or, get an instant quote for your business with our free website cost calculator. You can also contact us online or call 888-601-5359 to chat with an experienced strategist!
What should manufacturing website design include?
The best manufacturing web designs stand out because they follow best practices like:
- Delivering a fast experience
- Creating an intuitive experience
- Providing helpful content for learning more
- Loading site content fast
- And more
Keep reading to see these best practices (and others) in action!
9 manufacturing website design examples that demonstrate key web design strategies
At WebFX, we’ve won more than 50 awards for our web designs. Below, you can see examples of our manufacturing website designs and how they exemplify essential web design strategies and techniques, like using coordinated colors, trust signals, and more.
Learn more about these designs and concepts now:
#1: Look trustworthy and reliable
When you’re designing the overall look and feel of your website, you should make it reflect your actual business. For example, tattoo parlors can show a lot of color and art. Mining companies can use dark colors that are similar to mines. As a manufacturer, you can use light backgrounds, solid-color text, and the colors of your logo to engage visitors and create a modern, trustworthy appearance.
#2: Use high-quality images
Your website is the perfect place to share photos of your facilities and staff.
The photos don’t have to be anything stunning, but they should reflect your business values — happy workers, efficiency, quality products, customer satisfaction, and more. With the right images in the hands of the right web designer, you can even reinforce the trust that you’ve established with your professional-looking site from the previous step!
#3: Incorporate easy navigation
Breadcrumbs, links, and sitemaps are all helpful elements of site navigation, and they can make all the difference between keeping a customer on your page and losing them to your competition. To test if you have good navigation, you can ask yourself a couple of important questions.
- Can I return to the previous page?
- Can I go to another relevant page?
- Can I go to the homepage?
If the answer to any of those is “no” on any page, consider fixing it — or find a web designer and developer that can. It doesn’t take long, and it’ll make a world of difference to your visitors.
#4: Design pages for your visitors
While your pages should express the best qualities about your business, you also have to keep your audience in mind when you make them. That means you should target the professionals who are responsible for contacting you on behalf of their companies. That way, you can show them that you understand them as decision-makers, their businesses as potential clients, and your interaction as a business deal.
#5: Make your site load fast
When you’re online, every second counts, and that’s especially true for loading times on websites.
When your site takes too long to load, you’ll lose customers to your competition time and time again. That’s why it’s critical that you make sure every page on your site loads in the blink of an eye — or at least as quickly as possible — to keep potential customers engaged right from the get-go.
#6: Coordinate your colors
Color plays a big role on websites, and you can make it work to your advantage once you understand it. Blue tones tend to reinforce trust and authority, black shows exclusivity, and red evokes emotion while drawing attention. By using even those three colors, you can design every page on your site to properly target, guide, and convert certain visitors to increase your bottom line.
#7: Highlight your call to action
Every page should have a call to action so that it has a chance of converting visitors into customers.
That call to action should also be noticeable and set apart from the rest of the content on your page. By using warm colors like red, simple buttons, and encouraging language, you can make sure every visitor to your site knows how to become a customer. And that increases the chances that, at some point, they’ll convert.
#8: Use negative space
Negative space is actually a positive design quality and many of the best web design companies use it.
Using white space lets you break up text on a page better so that readers can more easily scan the content. That means you can engage readers, keep them on your page, and make sure they have the chance to read as much as they want without being intimidated by a big, gray wall of text. Newspapers have used this strategy for decades — if they didn’t have negative space, nobody would be able to read.
#9: Make choice easy
When you’re laying out the call to action on a page, it’s not just important for it to stick out — it has to be an easy choice. That means your page should only have a couple options for users to click. Your homepage, contact page, about page, and call to action are a winning combination of different choices that a user can make (though the call to action is most important).
Start your manufacturing website’s design with WebFX
If you don’t have the time to work on your company’s website on your own, WebFX is here to help!
We understand that you’re busy, and that’s why we’ll take all of these design principles (and more) and incorporate them to your site. Our team of designers has won awards for their work in the past, and we’ll give you that same award-winning talent, experience, and attention to detail that makes a website great.
- What Should Manufacturing Website Design Include?
- 9 Manufacturing Website Design Examples That Demonstrate Key Web Design Strategies
- #1: Look Trustworthy and Reliable
- #2: Use High-quality Images
- #3: Incorporate Easy Navigation
- #4: Design Pages for Your Visitors
- #5: Make Your Site Load Fast
- #6: Coordinate Your Colors
- #7: Highlight Your Call to Action
- #8: Use Negative Space
- #9: Make Choice Easy
- Start Your Manufacturing Website’s Design with WebFX
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