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Find a Website Designer: 9 Tips for Finding the Best Website Designer

Did you know that half of consumers say that their impression of a business depends on the company’s website design?

If you want to keep your prospects on your site, you must invest in your website’s design. Find a website designer who can build an attractive website that engages your target audience and generates revenue for your business.

In this post, we’ll go through these topics to help you find a website designer and choose the right local web designer for your business:

You can also download our web designer checklist to guide you in every step of finding and hiring a web designer. Whether you need web design services in Washington, D.C., or a web designer in Tampa, WebFX has got you covered.

Preview of checklist on how to find a website designer checklist

Download Now: Website Designer Checklist

Why should I find a website designer?

You’re ready to start building your company’s website, but how do you know if you should find local web designers? Check out these four signs that you should find a website designer:

1. You don’t have time to build your own website

Web design is time-consuming.

It takes time to design and develop a website that will drive impactful results for your business. You need to invest in creating a customized design that makes your business stand out from the competition.

If you don’t have the time to invest in your website’s design, you’re missing a valuable opportunity to attract your prospects. To draw their attention to your business, you can rely on a website designer to build your website.

Find a website developer who can dedicate time to creating designs that engage your prospects. That way, you won’t have to worry about finding time in your busy schedule to build an attractive website that encourages conversion.

2. You don’t have experience building a website

Your website is a crucial business asset that can nurture your prospects to convert. If you don’t have any experience building a custom website, it can be difficult to build an effective website that drives results.

It isn’t enough to just create a website and hope it drives results for your business. You must carefully design your site and consider how each element impacts the user experience.

Find local web designers who have experience designing and building websites that attract prospects and nurture them into conversion. These professionals can help you create a website that drives revenue.

3. You don’t know how to drive results with your website

It isn’t uncommon for businesses to have a starting point for their website. You may have a vision or some idea of what you want your site to look like, but you may not know everything you need for your site to drive the best results.

Different elements on your site can create a different experience for your audience. Something as simple as adding a video or a certain call-to-action (CTA) button can impact how your audience experiences your site.

Not sure which elements to add to your website? Find a website developer who will figure out what your website needs.

They can take your basic plan and ideas, and execute them for you, providing guidance along the way. This ensures that you get the best website that drives impressive results for your business.

4. You want a website that stands out from the competition

When you’re building your dream website, you want it to stand out from the competition.

It’s important that you have a unique website that provides a memorable experience for your audience. If you build your website on your own, you may rely on a website builder or templates to create your site.

While these template builders make it easy for you to publish your site, they don’t help you stand out from your competitors. You will blend in with hundreds of other sites that have the same templates as you.

If you find a website designer, they can create a fully customized website unique to your business. You will have a site that brings a unique experience for your audience.

How do I find a website designer?

Now that you know why you should hire a website developer, your next step is to find one of the best web design companies for your business.

Here are nine ways to help you find the right web design company for your business.

Let’s get into each best practice:

1. Set a budget for your website design

An important first step before you start searching for a web designer is to identify your budget for web design.

There’s no such thing as industry-standard pricing for how much a website should cost, so you need to have a good idea of what your upper limit is. The size of your budget, which is aligned with your goals, determines both the level of web design you want and where you’ll get it from.

Once you’ve established a budget, you’ll have a better idea of what results to expect and where you might go for your design work.

2. Choose the type of design company you want to hire

Web design is a saturated industry. This is good for you as a business owner or marketer, because you have a lot of room to find the perfect fit for your project.

The most common providers of web design services are:

Let’s go through each one.


Web design is filled to the brim with freelancers of varying capabilities. Freelancers will generally be the cheapest option, excluding certain well-known designers who are constantly sought after.

Working with a freelancer is usually more of an informal process, which is both good and bad.

Good freelancers will be communicative, accommodating, and adhere to typical turnaround times on design work. On the other hand, there are plenty of unprofessional freelancers who will do just the opposite.

Freelancer vs. Agency: Which One Should You Hire?

Design agencies

Agencies that specialize in web design comprise small to medium-sized design teams that work together on client projects. Design agencies are typically more expensive than freelancers because you’re paying for pooled expertise.

Professional design agencies offer frequent communication, extreme customization, and quick turnaround times.

Full-service agencies

As the name implies, a full-service digital marketing agency does web design alongside the following:

Full-service agencies are more expensive than freelancers, and may or may not be more expensive than specialized design agencies. They are a great bet if you think you’ll be interested in digital marketing services beyond just web design.

All of the specialized teams within these agencies work closely together, so that communication is simple and the final result will be cohesive.

3. Look at their portfolio

Before contacting a web design company, you must check their portfolio.

Do they have experience working in your industry? You’ll find out by looking at their past projects.

If they haven’t partnered with a company similar to yours, you can still check their portfolio to see their design style and find out if it fits your needs. Looking at a professional web designer’s portfolio will help you see what they can potentially create for you.

Explore: Web Design Trends for 2024

4. Read client testimonials

What’s it like to work with a particular website designer? Take a peek by looking at its client testimonials.

Reviews and testimonials give insights into a company and the type of work they do for their clients. Website designers with a lot of glowing reviews from their customers likely provide great services that people talk about their positive experience.

Several testimonials from happy customers are a good sign that a web design company can provide the same outstanding service to you.

5. Check their pricing

You want to find a web design company that you can afford. Check the website designer’s pricing to see if their fees are within your budget.

This task is tricky, though, because the cost of building a website depends on your requirements and site features. A small business that needs a simple website will pay less than another company that’s building a website with hundreds of pages.

In addition, most web designers don’t publish their rates. You must contact them to get their pricing, making it challenging for you to compare the different prices and web design package inclusions.

When searching for a website designer, look for any indication of online pricing. Some companies like WebFX offer a website design cost calculator, which lets you estimate the cost of your web design project after you input your requirements.

6. See if they offer additional services

Will you require other digital marketing services like SEO? If you do, check if a website developer also offers additional services.

As you build your custom site, you may find that you’ll need other services. SEO services can improve your website’s ranking in search results and enable your prospects to find your business. Meanwhile, CRO services can improve user experience on your website and increase website conversions.

If you need other marketing services aside from web design, look for a full-service company that offers the services you need. It’s a great way to keep your campaign cohesive and all in one place.

7. Ask questions about the web designer’s process

Many aspects of web design can be hard to understand if you’re not familiar with the industry.

The best web design agencies and freelancers will be glad to sit down and explain exactly what they do, how they do it, and how their services will benefit your business.

If they’re using terms you’re unfamiliar with and spouting wild promises, tell them to slow down and explain in more detail. Failure to do so is a big indicator that you should be cautious moving forward with that specific web design option.

Ambiguity, in general, is a red flag, and can indicate rushed work, “one size fits all” solutions, and shady sales tactics.

8. Request references

When trying to find a web designer you can potentially work with, ask them for references from your industry.

For example, let’s say you’re in the business of home security services. Ask your potential web designer for past clients they’ve worked with in the home repair industry.

Their references can relate directly to the type of work you need. In addition, they can give you the inside scoop on what it’s like to work with the web designer you’ve shortlisted.

9. Shop around and find multiple web designers

Good web design agencies and freelancers won’t pressure you into signing a contract right away. They’ll understand that you’re exploring options and making a big decision about choosing a team to work with.

Spend time looking for a web designer, and you will find a good one for your business. Most web designers will happily give you a free quote or free consultation, and you should take advantage of every offer.

Consultation sessions will give you a more comprehensive idea of the necessary work to meet your vision and how much it will cost you when everything’s said and done. High-pressure sales tactics, constant upselling, and pushy behavior are never promising signs when it comes to high-quality web design.

Where to find a web designer

If you’re looking for a web designer, consider looking for candidates in these places:

  • Hiring sites: Use websites like Upwork to find freelance web designers.
  • Search engines: You can discover freelance web designers and agencies through search engines like Google, too.
  • Review sites: Use review sites, like Clutch, to find web design agencies. You can also view their agency pricing, reviews, client ratings, and work.
  • Professional network: Friends, colleagues, and other people in your professional network can provide recommendations.

Find your ideal website designer today

Your website’s design is a crucial part of your business. If you want to attract your prospects, keep them engaged and convert them, you must invest in your website’s design.

Design an impactful website that will drive traffic and generate revenue with the help of the most suitable website designer for your website. If you’re looking for a web design agency, consider partnering with WebFX.

We have over 28 years of experience creating customized websites that our clients love. An award-winning agency, WebFX can help you create a custom website that generates leads and revenue.

Discover some of our locations by city:

If you’re looking to create a website fast, we can create one in as little as 30 days with our RainmakerFX services.

Contact us online or call us at 888-601-5359 to see how we can help you build a beautiful custom website.

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Website design costs can be tricky to nail down. Get an instant estimate for a custom web design with our free website design cost calculator!

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