Whether you sell electronics, handmade products, or anything in between, content marketing is one of the most effective methods of lead generation online. Ecommerce companies today regularly use content marketing to increase their brand recognition and impact their overall web presence.
So how can your ecommerce company harness the power of content marketing to drive online traffic and increase revenue?
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What is content marketing?
Content marketing focuses on creating high-quality, original content that attracts and interests your target audience. It’s a form of non-interruption marketing that involves communicating with potential customers without hard selling.
Rather than pitching products or services, content marketing provides information that entertains or informs your audience. The idea behind this strategy is that if businesses consistently deliver valuable content without asking anything in return, readers will respond by becoming loyal customers.
Content marketing works. And it’s being used by everyone from small business owners to the largest ecommerce retailers.
In the world of spam emails and disruptive ads, content marketing seeks to provide consumers with valuable content—content that makes them stop, think, and take action.
Without great content, marketing is impossible. So why is it so valuable for ecommerce?
Why do ecommerce companies need content marketing?
No matter the product you’re selling, content should be an essential part of yourmarketing strategy. Creating and sharing valuable, free content builds trust with potential buyers. It also keeps customers engaged, giving them something to share on social media.
Content marketing also helps you attract and convert potential business prospects and turn them into loyal customers. But how can you create content that will turn prospects into repeat buyers?
How to use content marketing for ecommerce
Let’s take a look at how ecommerce companies can use content marketing to improve their online presence and convert qualified traffic.
1. Create how-to videos
Videos allow customers to learn more about your products, and they’re more engaging than text. If you sell a niche product, videos are a great way to demonstrate how to use the product and spell out various features and benefits.
In your videos, you can anticipate and answer questions to turn potential customers into informed buyers.
2. Include photos of your products
As an ecommerce site, you’re selling products. This means that you need to incorporate creative images of your offerings into your content strategy.
Using images on your company’s blog and Instagram will entice customers to learn more. And combining useful content with high-quality images encourages customers to connect with your brand.
For example, if you sell home décor, create a blog post about how to decorate for each season. Fill your post with tips and tricks, as well as beautiful images of your products. Not only will this provide readers with helpful advice, it will help them visualize your goods in their homes and inspire them to buy.
3. Become an online hub
Don’t be afraid to become an authority in your space. Your content doesn’t need to be heavily branded, but by publishing content related to your industry and trends, customers will turn to your site when they have questions.
This can go a long way when it comes to establishing trust with buyers, and you’ll separate yourself from the competition who are too busy forcing the hard sell. Turning your content into an online media hub will drive traffic to your ecommerce site. You might even score some impressive backlinks from other credible sites and boost your SEO efforts.
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How do ecommerce sites benefit from content marketing?
It’s true — ecommerce and content marketing are a perfect match. And ecommerce companies are reaping the financial benefits of increased revenue generated by content marketing.
Search engine optimization
Search engine optimization (SEO) value is one of the biggest benefits of content marketing for any industry. When you create original content, like blog posts and infographics, you can insert keywords that will help your content achieve top results in search engine results pages (SERPs).
Research which keywords people typically search for when looking for your product, and use them throughout your content to boost your organic rankings.
Content marketing also allows you to build trust and develop relationships with your intended audience. If you provide consistently helpful information, people will view you as an expert in your field and a trusted information source. By creating useful content that helps people achieve their goals, you will gain credibility among peers and potential customers.
Helpful content also opens the door to networking opportunities with other businesses and industry experts in your niche. Hello, guest posts. Collaborating with non-competing brands also boosts your clout and establishes rapport within your industry.
Increased conversions and revenue
Finally, a solid content marketing strategy leads to increased leads and conversions for your ecommerce company. Putting out text and video descriptions of your products will help you sell the benefits of your offerings, and this increases the chances that people will buy.
According to Econsultancy, 100% of ecommerce companies surveyed cited revenue as a commercial benefit of content marketing. And 60% of companies agree that content engagement is on the rise.
The numbers speak for themselves. Investing in content marketing can provide serious ROI for your ecommerce site, and it can help you convert potential leads into paying, loyal customers.
Content marketing plans from WebFX
Content marketing has been deemed one of the most effective lead generation methods online. And while other companies focus specifically on keywords, WebFX’s content marketing strategies stretch further than that.
Our content marketing plans include everything from design and creation to SEO, outreach, social media, and link earning. Team members from every department of WebFX collaborate to provide tailored content marketing strategies for businesses in every industry.
By choosing WebFX for your content marketing plan, you’re choosing a quality experience delivered by an experienced team who knows how to produce and share excellent content online.
Ready to create your custom ecommerce content marketing plan today?
We hope this page has given you some helpful content marketing ideas. Are you ready to harness the power of content with a custom plan from WebFX? Contact us today to find out more about our content marketing pricing for ecommerce. We would love to work with you!