50+ Mobile Marketing Statistics That Prove Mobile Matters

Think about your day: you wake up and check your phone, scroll through social feeds, shop a little during lunch, and maybe stream a video before bed. And this right here is why you can no longer ignore the significance of mobile marketing for every digital marketing strategy. 

Mobile marketing is shaping how consumers connect with brands. From mobile apps and SMS campaigns to social ads and shoppable videos, it’s marketing designed to fit seamlessly into the palm of your customer’s hand.

Below we share the latest mobile marketing statistics that prove why mobile matters — and how marketers can turn these numbers into smarter strategies. Jump to the stats you’re most curious about:

Mobile penetration and usage statistics

Marketers can no longer treat mobile marketing as an afterthought, especially not when nearly all Internet users are online through their phones. The following statistics speak of the widespread mobile penetration and usage statistics that prove it’s time to put more thought and effort into your mobile marketing strategy.

1. The global mobile marketing market was worth 18.9 billion, and it’s expected to grow at a compound annual growth rate (CAGR) of 23.9% to reach 81.74 billion by 2030. (Source)
2. The mobile marketing market size is expected to grow to five times its current size by 2030, which speaks of its potential in driving sales, customer retention, and engagement. (Source)
3. Around 98.1% of users access the Internet through mobile devices. (Source)

1. 80% of Gen Z, 62% of millennials, 66% of Gen X, 35% of Boomers, and 52% of the general population primarily use mobile search. (Source)
2. Approximately 63% of all mobile search traffic comes from Google Chrome. (Source)
3. 63% of consumers discover brands and products on mobile, making these devices a primary research tool before purchases. (Source)
4. 62.54% of all website traffic is generated from mobile phones, which makes a mobile-first digital marketing strategy non-negotiable. (Source)
5. Mobile phones have consistently driven over 50% of web traffic since 2017, thanks to their affordability and ease of access, especially in emerging digital markets. (Source)
6. 26% of U.S B2B marketers intend to implement a mobile-first digital marketing strategy. (Source)
7. Consumers worldwide spend 100 billion hours on mobile shopping apps. (Source)
8. More than 75% of visits to retail websites in the U.S. come from smartphones. (Source)
9. 2 out of 3 online purchases are made via mobile devices. (Source)

Statistics on the role of social media in mobile marketing

Social media has a significant impact on mobile marketing. As a result of its reach and influence, it has become the go-to channel for discovery, engagement, and even purchases. Here are a few statistics that better describe the role social media plays in mobile marketing:

1. 83% of marketers agree that social media is the primary customer acquisition channel. (Source)
2. 58% of consumers say they discover new brands on social media, meaning it has surpassed the brand discovery potential of traditional channels, like TV. (Source)
3. The Meta family of apps boasts the largest consumer reach of over 300 billion users monthly. Just imagine the number of people you can reach on any of the apps. (Source)
4. 61% of social media users say they trust influencer endorsements more than traditional ads. (Source)
5. 81% of global marketers cite maximized exposure as a primary benefit of social media marketing. (Source)
6. 33 to 38% of interviewees agree that generative AI’s main benefits for social media marketing are a boost in content production and enhanced creativity (Source)
7. 40% of interviewees say that gen AI will make it more difficult for marketers to maintain authenticity in social media marketing. (Source)
8. 40% of interviewees worry that it will minimize the value of human creativity. (Source)

Mobile marketing and advertising spend statistics

With global ad spend soaring into the hundreds of billions and social media ads leading the pack, mobile is where marketers are putting their biggest bets. Follow the money, and it leads straight to mobile:

1. Global mobile ad spend is worth $360 billion thanks to the rising number of people using smartphones worldwide. (Source)
2. Social media ad spend is the most valuable mobile marketing format at $220.5 billion. (Source)
3. In the U.S., mobile advertising expenditure is expected to exceed $216 billion in 2025. (Source)
4. The U.S. is the largest mobile advertising market, valued at over $200 billion annually. (Source)
5. Mobile social media ad campaigns were worth $73 billion in 2024 and are expected to surpass $100 billion by 2027. (Source)
6. Mobile augmented reality (AR) advertising revenue worldwide is worth $3.92 billion. (Source)
7. Mobile in-game advertising worldwide is worth $3.54 billion. (Source)
8. By 2030, it’s expected that 82.9% of all ad spending will come from mobile ads. (Source)
9. Mobile devices are behind 53% of all PPC clicks. (Source)
10. 52% of PPC clicks come from mobile. (Source)
11. 40% of Gen Z consumers discover brands from social media ads they see on their mobile devices. (Source)
12. 19% is how much of their marketing budget U.S. marketers allocate to mobile advertising. (Source)
13. In 2025, a mobile user in the in-app advertising market spends at least $59.23 on ads. (Source) 

Mobile commerce growth statistics

Mobile commerce (m-commerce) isn’t a side channel anymore — it’s becoming the engine of global retail. With trillions in sales and rapid annual growth, it’s reshaping how, where, and when consumers shop. Here are some statistics that show you how impactful m-commerce is in 2025:

1. Around 187.5 million users in the U.S. will have made at least one purchase via their mobile devices in 2025. (Source)
2. Mobile commerce was valued at $2.54 trillion in 2024, and it’s expected to grow at a 16.3% CAGR to reach $21.6 trillion by 2030. (Source)
3. Mobile apps play an integral role in consumer behavior, considering that 88% of the time they’re on line is spent within apps, not browsers. (Source)
4. When in-store, 82% of mobile users search on their phones for details.(Source)
5. 72.9% of all ecommerce sales in 2025 are expected to come from mobile shopping. (Source)
6. 71% of consumers are more interested in mini apps that don’t require downloading. (Source)
7. M-commerce is responsible for driving 63% of the total retail commerce revenue globally. (Source)
8. 61% of consumers say their likelihood to purchase increases if a business has a mobile-friendly website. (Source)
9. Social media greatly impacts buying decisions, seeing that 55% of consumers have bought at least one product they’ve found on social media. (Source)
10. 42% of all mobile purchases come from social media. (Source)
11. Mobile users are 40% more likely to make impulse purchases. (Source)
12. 31% of consumers prefer a company’s mobile app as opposed to in-store or on the desktop or mobile site. (Source)
13. 63% of mobile users are likely to purchase from a business with a mobile app and site with helpful product recommendations. (Source)
14. 60% of consumers like mobile shopping apps better than mobile websites. (Source)
15. 40% of consumers do not download an app because they have concerns about privacy and security. (Source)
16. M-commerce boasts an add-to-cart ratio of 14.1%, meaning a significant number of mobile shoppers aren’t only browsing casually. (Source)

Statistics on the limitations of mobile marketing

While mobile offers unmatched reach, it also comes with friction. Understanding these limitations helps brands refine campaigns, optimize experiences, and avoid costly mistakes. The following stats shed light on the realities every digital marketer should keep in mind:

1. 530 million users have installed mobile ad-blockers, while only 290 million desktop ad-blockers exist worldwide. (Source) 
2. Desktop users visit an average of four to seven pages on websites, while mobile users visit three pages on average per session. (Source)
3. Mobile devices have the highest bounce rates globally at 52.11%. (Source)
4. Desktop users spend 60% more time on sites than mobile users. (Source)
5. 25% of U.S. internet users consider mobile gaming ads frustrating. (Source)
6. 24% of U.S marketers believe that mobile advertising carries a high brand safety risk. (Source)
7. Desktop devices boast 52% higher conversion rates than mobile. (Source)

The future of mobile marketing in 2025 and beyond

The rise of mobile marketing shows no signs of slowing down. As consumers lean deeper into mobile-first browsing, shopping, and social engagement, marketers must meet them where they are with seamless, engaging, and optimized experiences. 

At WebFX, we know how to create mobile marketing plans that enhance the mobile experience for your audience.

We’re a full-service digital marketing company that specializes in mobile marketing plans. We have a team of 500+ experts that are dedicated to your campaign.

To date, we’ve driven over $10 billion in sales and over 24 million leads for our clients, and we can do the same for you. If you’re ready to start taking advantage of mobile marketing, contact us online or call us today at 888-601-5359 to speak with a strategist.