Marketing Budget for Transportation and Logistics: How to Create Your 2025 Spending Plan

How much do transportation and logistics companies spend on marketing?

58% of transportation companies will spend between $1,000 and $10,000+ in 2025.

Here’s what we will cover:

• How much do transportation and logistics companies spend on marketing?
• Transportation and logistics marketing budget breakdown
• Factors that impact transportation/logistics marketing budgets
• How to create a transportation and logistics marketing budget
• FAQ for transportation and logistics marketing budgets

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How much do transportation and logistics companies spend on marketing?

58% of transportation companies will spend between $1,000 and $10,000+ in 2025.

Here is a more in-depth look at what companies are spending in your industry:

That number is changing, as well. While many companies are planning to spend the same amount on digital marketing in 2025, even more are planning to increase their investment.

It’s also important to note whether companies are trying to spend the same amount on marketing as their competitors. As it stands, most companies are spending the same amount as their competitors, which speaks to companies’ understanding of marketing in your industry.

Transportation and logistics marketing budget breakdown

To understand where that $10,000 a month is going, we can look at the top services in your industry and their prices.

Here are the channels that companies in the transportation industry invest in:

Based on those numbers, you can look at digital marketing prices for those top services to see what that looks like as a monthly budget:

Factors that impact transportation/logistics marketing budgets

Every industry has unique factors that influence your business, including your marketing and budget. Consider the following challenges of the transportation industry and how they might affect your marketing budget:

• Complex buyer journey: Transportation and logistics aren’t straightforward services that you can book online. It takes time and resources to communicate your offerings to potential clients, and then they have to move through your sales funnel.
• Compliance: Your marketing strategies have to follow any industry regulations. It can take more time and money to make sure you’re compliant.
• High competition: Standing out in a competitive industry is challenging, especially when staying within your budget. You need to invest more in the channels that promote growth and help you find your audience.
• Lead generation: Finding and generating leads from your target audience can be challenging, due to high competition within your industry. Since your audience likely has diverse needs, your marketing must target multiple angles.

How to create a transportation and logistics marketing budget

Now that you know what goes into your budget, you can start planning. Here’s how to build a transportation and logistics marketing budget:

1. List tangible goals for your marketing budget
2. Define your budget with logistics priorities in mind
3. Select the right channels to reach shippers and supply chain managers
4. Stay flexible and adjust your strategy to industry trends

1. List tangible goals for your marketing budget

Before you create your budget, you need to set goals for your marketing.

Creating SMART goals, or those that are specific, measurable, achievable, relevant, and time-bound, can help you be realistic in your goal setting. A SMART goal for transportation companies might be something like, “We want to increase sales by X percent in the next three months.”

Seeing how other companies measure marketing success can help you set goals:

2. Define your budget with logistics priorities in mind

Next, you must determine how much you can spend on marketing. To be competitive in your industry, you can expect to spend between $1,000 and $10,000 per month. Your overall revenue, growth goals, and company size will impact how much you can realistically spend per month.

3. Select your channels to reach shippers and supply chain managers

Once you decide how much you want to spend, you can start selecting the channels you want to invest in.

Look at your current marketing channels and see which ones are performing well. You can account for those strategies first, since they will drive the most revenue for your company. You should also factor in any marketing technology needed to track your campaigns and measure results.

4. Adjust as necessary

Take time to evaluate your budget periodically to make sure your spending is on track. If you find that certain channels are performing well, you might reallocate some of your spending to those channels.

Checking your budget will help you invest only in the channels that drive growth.

FAQs

Want to learn more about marketing budgets for trucking companies? Check out these common questions:

Want more help planning your marketing budget?

With help from WebFX, our full-service digital marketing agency, you can turn your marketing budget into a revenue-driving plan.

Our team of industry experts will analyze your challenges, needs, and resources to plan the ideal marketing strategy for you. You save time and money on doing the research and planning yourself while getting the most out of every dollar you set aside for marketing.

Ready to learn more? Contact us online to start planning your 2025 transportation and logistics marketing budget!

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