Online Marketplace Statistics: 25+ Marketplace Stats

What Is an Online Marketplace?

An online marketplace is an ecommerce website where third-party vendors provide product or service information and where shoppers can purchase a product or service.

This page will break down online marketplace statistics for 2024, including the following:

• General online marketplace statistics
• Amazon statistics
• eBay statistics
• Etsy statistics
• OfferUp statistics
• Wish statistics
• Walmart marketplace statistics

Keep reading to learn more about these online marketplaces via marketplace statistics!

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General online marketplace statistics

Before diving into statistics regarding individual marketplaces, here are some general online marketplace statistics for 2024:

1. Consumers spent 3.25+ trillion dollars on online marketplaces in 2022 (Source)
2. The top U.S. marketplaces are Amazon, eBay, and Walmart (Source)
3. 20.1% of retail purchases are expected to take place online in 2024 (Source)

Amazon statistics

Amazon has become one of the largest companies in the world. The company offers many services including music streaming, original movies and television shows, artificial intelligence and more, but what Amazon is most known for is its online marketplace.

Check out these marketplace statistics for Amazon to see its dominance:

1. 150+ million mobile users use Amazon’s shopping app (Source)
2. 150+ million people subscribe to Amazon Prime (Source)
3. $17 million is Amazon’s average hourly sales (Source)
4. 89% of buyers said they were more likely to buy from Amazon than any other ecommerce retailer (Source)
5. 45% of the U.S. ecommerce market belongs to Amazon (Source)
6. Millennials are the largest group of Amazon users (Source)

eBay statistics

eBay is the second-largest online marketplace.

Founded in 1995 by Pierre Omidyar, eBay was one of the first ecommerce marketplaces to gain popularity. eBay is most well-known as an online auction, but has expanded into the ecommerce industry with “Buy It Now” products that do not require bidding.

Learn more about eBay with these online marketplace statistics:

1. 1+ billion active listings exist on eBay (Source)
2. 400+ million downloads of the eBay app have taken place (Source)
3. 182 million eBay users exist worldwide (Source)
4. 180+ million active buyers exist on eBay (Source)
5. 940,000 sellers use “Promoted Listings” on eBay (Source)
6. 35–64 years is the average eBay user’s age (Source)
7. 31% of eBay sellers are based in the United States (Source)
8. 16% of the items sold on eBay are from the “Electronics and Accessories” category (Source)

Etsy statistics

Etsy is becoming an increasingly popular marketplace.

Launched in 2005, Etsy is newer than other marketplaces like Amazon and eBay. Unlike Amazon and eBay, which sell a wide variety of products, Etsy focuses on handmade and craft items.

Learn more about Etsy with these online marketplace statistics:

1. 6.6 million sellers exist on Etsy (Source)
2. 83% of sellers on Etsy are women (Source)
3. 69% of sellers on Etsy consider their Etsy shops as businesses (Source)
4. 60% of sellers on Etsy are from the U.S. (Source)
5. 73.3% of buyers on Etsy are from the U.S. (Source)
6. 29.6% of Etsy buyers are 25–34-year-olds (Source)

OfferUp statistics

OfferUp is a mobile-first online marketplace that emphasizes in-person transactions. This site is primarily used to buy and sell used products, similar to eBay.

OfferUp statistics include:

1. 20 million active monthly users exist on OfferUp (Source)
2. 90+ million downloads have taken place for the OfferUp app (Source)

Wish statistics

Wish personalizes shopping for each visitor and also features a marketplace where users can buy and sell products. Even though it ranks behind competitors like Amazon and eBay in total traffic, Wish is still a popular online marketplace.

Wish statistics include:

1. 680+ million users exist on Wish (Source)
2.  Wish generated $278 million in revenue in 2023, a decline of 50.8% year-over-year (YoY) (Source)
3. 200,000 merchants exist on Wish (Source)

Walmart Marketplace statistics

Learn more about Walmart Marketplace with these statistics:

1. The Walmart app has 731k monthly downloads (Source)
2. 151,000+ sellers are on Walmart Marketplace (Source)
3. The number of sellers on Walmart Marketplace more than tripled between 2020 and 2022 (Source)

Turn online marketplace statistics into revenue-driving marketing

These 2024 online marketplace statistics can do more than give you industry insight — they can shape your marketing approach. If you want help, look no further than WebFX.

With our ecommerce marketing services, you can better optimize your listings on any site and get more people purchasing your products. You can also save time working on campaigns while getting better returns on your marketing campaigns.

Contact us online to start seeing more revenue from your marketplace listings!