Online Marketplace Statistics: 25+ Marketplace Stats
What is a marketplace?
Online shopping is mostly done through online marketplaces. An online marketplace is an ecommerce website where third-party vendors provide product or service information and where shoppers can purchase a product or service.
Popular marketplaces include:
- And many others
Keep reading to learn more about these online marketplaces via marketplace statistics!
Before diving into statistics regarding individual marketplaces, here are some general marketplace-related statistics:
- Consumers spent 3.25+ trillion dollars on online marketplaces in 2022 (Source)
- The top U.S. marketplaces are Amazon, eBay, Walmart, Offerup, and Wish. (Source)
Amazon has become one of the largest companies in the world. The company offers many services including music streaming, original movies and television shows, artificial intelligence and more, but what Amazon is most known for is its online marketplace.
Check out these marketplace statistics for Amazon to see its dominance:
- 150+ million mobile users use Amazon’s shopping app (Source)
- 150+ million people subscribe to Amazon Prime (Source)
- $17 million is Amazon’s average hourly sales (Source)
- 89% of buyers said they were more likely to buy from Amazon than any other ecommerce retailer (Source)
- 45% of the U.S. ecommerce market belongs to Amazon (Source)
- Millennials are the largest group of Amazon users (Source)
eBay is the second-largest online marketplace.
Founded in 1995 by Pierre Omidyar, eBay was one of the first ecommerce marketplaces to gain popularity. eBay is most well-known as an online auction, but has expanded into the ecommerce industry with “Buy It Now” products that do not require bidding.
Learn more about eBay with these online marketplace statistics:
- 1+ billion active listings exist on eBay (Source)
- 400+ million downloads of the eBay app have taken place (Source)
- 182 million eBay users exist worldwide (Source)
- 180+ million active buyers exist on eBay (Source)
- 940,000 sellers use “Promoted Listings” on eBay (Source)
- 35-64 years is the average eBay user’s age (Source)
- 31% of eBay sellers are based in the United States (Source)
- 16% of the items sold on eBay are from the “Electronics and Accessories” category (Source)
Etsy is becoming an increasingly popular marketplace.
Launched in 2005, Etsy is newer than other marketplaces like Amazon and eBay. Unlike Amazon and eBay, which sell a wide variety of products, Etsy focuses on handmade and craft items.
Learn more about Etsy with these online marketplace statistics:
- 4+ million sellers exist on Etsy (Source)
- $10,000+ is the average annual revenue of top Etsy sellers (Source)
- 83% of sellers on Etsy are women (Source)
- 69% of sellers on Etsy consider their Etsy shops as businesses (Source)
- 60% of sellers on Etsy are from the U.S. (Source)
OfferUp is an online marketplace that is mobile-first and puts an emphasis on in-person transactions. Launched in 2011 as a competitor to Craigslist, OfferUp is perhaps the newest online marketplace to gain significant popularity.
OfferUp is primarily used to buy and sell used products. OfferUp statistics include:
- 40+ million users exist on OfferUp (Source)
- 80+ million downloads have taken place for the OfferUp app (Source)
Wish is an ecommerce marketplace founded in 2010 by Piotr Szulczewski and Danny Zhang.
Wish personalizes shopping for each visitor and also features a marketplace where users can buy and sell products. Even though it ranks behind competitors like Amazon and eBay in total traffic, Wish is still a popular online marketplace.
Wish statistics include:
- 500+ million users exist on Wish (Source)
- 300+ million products are available for purchase on Wish (Source)
- 64+ million buyers exist on Wish (Source)
- 45% of Wish’s marketplace revenue comes from Europe (Source)
Walmart Marketplace statistics
Learn more about Walmart Marketplace with these statistics:
- There are around 18,000 sellers on Walmart Marketplace (Source)
- Over 80 million products are sold on Walmart (Source)
- 50% of consumers start their product discovery on retail sites like Walmart (Source)
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