When you create your digital marketing campaign, you want to choose methods that will help your business grow.
Search engine optimization (SEO) is a great opportunity for your business to earn new leads and conversions. This method helps you improve your website’s ranking to reach these leads.
On this page, we’ll discuss the basics of SEO and three tips to help you improve your SEO ranking. If you’re ready to create an SEO plan that works for your Pittsburgh business, call 888-601-5359 to speak with a strategist about your customized strategy.
Our digital strategists have put together successful Internet marketing campaigns for businesses ranging from local coffee shops to publicly traded companies. They’ll do the same for you. Request a free quote and experience why WebFX is rated as the world's best SEO agency.
This method is important because it helps your business connect with more valuable leads. People are constantly searching for information, products, or services. So, you need to optimize your site to reach the people who are interested in your Pittsburgh business.
Considering 75% of people don’t go past the first page of results, it is crucial that your business ranks on the first page of results. SEO helps you improve your ranking so more leads can find your business’s site in the results pages.
When you invest in SEO, you want to make the most of it. This method helps you drive more traffic to your site, which leads to more valuable leads for your Pittsburgh business. There are a few steps you can take to help improve your SEO.
Keyword research is a crucial part of SEO. SEO operates on keywords; keywords trigger your website to appear in the search results. When users conduct searches, they use specific keywords to generate results that fit their query best, so you need to choose the right keywords for your campaign.
There are numerous keyword research tools you can use to find the right keywords for your campaign. These tools help you figure out keywords that will attract your target audience to your page.
When you conduct keyword research, it’s important to focus on long-tail keywords. These are keywords that contain three or more words. This is a better option for your business than short-tail keywords, which only contain one or two words.
Long-tail keywords are critical for your campaign because they drive better traffic. Your audience is using specific keywords to generate the best results. So, you want to use specific keywords for your SEO campaign so you can connect with leads that are looking for a business like yours.
To generate success with your campaign, it’s best to focus on long-tail keywords. You will generate better traffic on your site and earn more valuable leads for your Pittsburgh business.
Once you have your keywords selected, you need to integrate them into your site. When Google crawls through your site, they look for keywords to understand your page. By integrating your keywords on to your page, you will help your Pittsburgh business’s website rank in the right results.
You can integrate keywords into numerous places on your site. Some common spots include the heading, title, meta description, and body text of your page. These are all places that will help your site rank for your keywords.
As you integrate keywords into your site, be sure that you don’t overuse them. This leads to keyword stuffing which negatively impacts your website. Try to refrain from using your keyword too often on each page.
Backlinks are a crucial part of SEO because they boost your site’s trust and authority. Your page ranking will increase as a result of having these links.
For instance, when a reputable site links to your page, it sends a positive signal to Google that the information on your site is valuable and trustworthy. Google will rank your site higher, so more leads can find your page.
The best way to earn backlinks is through content creation. You can create different types of content, including blogs, videos, and infographics. Once you create these pieces of content, you can invite other reputable sites to check out your content.
If they like what they see, they may use it as a resource on their own site. You want to build a relationship with these sites so you can continue to earn backlinks for your page.
It is important that you earn backlinks from industry-specific sites. You want to attract leads that are the most interested in your type of business. These industry authorities will help you draw in the most valuable leads for your Pittsburgh company.
Not only will you improve your SEO ranking by earning multiple backlinks, but you’ll continually build your brand’s authority. More leads will engage on your site and trust your Pittsburgh business to be knowledgeable about your field. This will help attract the best potential customers to your site while growing your company online.
WebFX has partnered with numerous local businesses in Pittsburgh to help them grow with digital marketing.
We've helped to implement campaigns including SEO, PPC, email marketing, and beyond.
At WebFX, we know how to create SEO plans that drive results. We’re a full-service digital marketing company that specializes in customized SEO plans. Our award-winning team of 150+ experts will bring their knowledge and expertise to your campaign.
If you’re looking for a company that drives results, look no further. To date, we’ve driven over $1 billion in sales and over 3 million leads for our clients. We focus on driving results for our clients first.
Our clients love the work we do, too. In fact, we have over 420 client testimonials from a variety of industries. Check them out to see what it’s like to partner with a top Pittsburgh SEO company like WebFX!
Our team is made up of award-winning designers, developers, and Internet marketers. For us, it’s not just a job — it’s a driving passion. And that passion has led to some of the best work on the Internet.Learn More
When you invest in SEO, you create the opportunity for your Pittsburgh business to attract new and valuable leads. This will lead to more conversions for your business. If you’re ready to start seeing results with your SEO campaign, contact us today to see how we can help you create a customized SEO plan.
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