When you create your digital marketing campaign, you want to choose methods that will help your Pittsburgh-based business grow.
Search engine optimization (SEO) is a great opportunity for your business to earn new leads and conversions, since this method helps you improve your website’s ranking to reach these leads. A leading Pittsburgh SEO company like WebFX can help you reach your business goals, and then some.
On this page, we’ll discuss how an SEO company in Pittsburgh can help you improve your SEO ranking. If you’re ready to create an SEO plan that works for your business, call 888-601-5359 to speak with a strategist about your customized strategy.
Keyword research is a crucial part of SEO. SEO operates on keywords; keywords trigger your website to appear in the search results. When users conduct searches, they use specific keywords to generate results that fit their query best, so you need to choose the right keywords for your campaign.
There are numerous keyword research tools that your Pittsburgh SEO company will use to find the right keywords for your campaign. These tools help you figure out keywords that will attract your target audience to your page.
When they conduct keyword research, they'll focus a lot on long-tail keywords. These are keywords that contain three or more words. This is a better option for your business than short-tail keywords, which only contain one or two words.
Long-tail keywords are critical for your campaign because they drive better traffic. Your audience is using specific keywords to generate the best results. So, you want to use specific keywords for your SEO campaign so you can connect with leads that are looking for a business like yours.
Once your Pittsburgh SEO experts have your keywords selected, they'll integrate them into your site. When Google crawls through your site, they look for keywords to understand your page. By integrating your keywords on to your page, you will help your business’s website rank in the right results.
Your agency will integrate keywords into numerous places on your site. Some common spots include the heading, title, meta description, and body text of your page. These are all places that will help your site rank for your keywords.
As keywords are integrated, your specialist will be sure not to use your terms too often. This leads to keyword stuffing which negatively impacts your website. Try to refrain from using your keyword too often on each page.
Without unique content, your new-found keywords have nowhere to go. A leading Pittsburgh SEO agency will be sure to create unique, informative content in order to attract your target audience.
At WebFX, we can help you write short pieces of content like blogs, or longer article pages to prove that you're an expert in your field.
Backlinks are a crucial part of SEO because they boost your site’s trust and authority. Your page ranking will increase as a result of having these links.
For instance, when a reputable site links to your page, it sends a positive signal to Google that the information on your site is valuable and trustworthy. Google will rank your site higher, so more leads can find your page.
The best way to earn backlinks is through content creation. Most Pittsburgh SEO companies can create different types of content, including blogs, videos, and infographics. Once thic content is created and posted, your specialist will invite other reputable sites to check out your content.
If they like what they see, they may use it as a resource on their own site. An SEO agency can help you build a relationship with these sites so you can continue to earn backlinks for your page.
It is important that you have backlinks from industry-specific sites, since you want to attract leads that are the most interested in your type of business. These industry authorities will help you draw in the most valuable leads for your Pittsburgh company.
Not only will you improve your SEO ranking by earning multiple backlinks, but you’ll continually build your brand’s authority. More leads will engage on your site and trust your business to be knowledgeable about your field. This will help attract the best potential customers to your site while growing your company online.
WebFX has partnered with numerous local businesses in Pittsburgh to help them grow with digital marketing.
We've helped to implement campaigns including SEO, PPC, email marketing, and beyond.
At WebFX, we know how to create SEO plans that drive results for Pittsburgh companies. We’re a full-service digital marketing company that specializes in customized SEO plans. Our award-winning team of 200+ experts will bring their knowledge and expertise to your campaign.
If you’re looking for a company that drives results, look no further. To date, we’ve driven over $1.5 billion in sales and over 4.6 million leads for our clients. We focus on driving results for our clients first.
Our clients love the work we do, too. In fact, we have over 550 client testimonials from a variety of industries. Check them out to see what it’s like to partner with a top Pittsburgh SEO company like WebFX!
Our team is made up of award-winning designers, developers, and Internet marketers. For us, it’s not just a job — it’s a driving passion. And that passion has led to some of the best work on the Internet.Learn More
When you invest in a great Pittsburgh SEO firm, you create the opportunity for your Pittsburgh business to attract new and valuable leads. This will lead to more conversions for your business. If you’re ready to start seeing results with your SEO campaign, contact us today to see how we can help you create a customized SEO plan.
We look forward to helping your business grow!Get Your Free Quote Now