How KOA Transformed Organic Search into a Revenue Engine with Help from WebFX
Despite having over 500 campgrounds across North America, Kampgrounds of America, Inc. (KOA) knew their online visibility wasn’t matching their physical footprint. To bridge the gap, they partnered with WebFX to boost organic performance through a strategic SEO campaign. With optimizations across content, technical SEO, and internal linking, KOA turned search traffic into serious revenue growth.
260%
Increase in Organic Revenue
198%
INCREASE IN ORGANIC TRANSACTIONS
160%
INCREASE IN NEW USERS FROM ORGANIC TRAFFIC
“WebFX’s commitment to understanding our business has been impressive. They’re committed to taking our feedback and evolving. They’re a really good partner in your success.”
Before WebFX
- National campground brand with underperforming organic visibility
- Lacked search-optimized content targeting camping-related keywords
- Website structure limited how well search engines could index key pages
After WebFX
- Significantly increased search visibility for camping-related queries
- Attracted more first-time visitors through strategic content creation
- Improved site usability and crawlability for stronger search performance
Kampgrounds of America (KOA) is one of the largest networks of open-to-the-public campgrounds in the world, boasting over 500 franchised locations across the U.S. and Canada. Offering a diverse range of camping experiences, KOA is dedicated to helping visitors enjoy the outdoors. With a focus on providing quality camping destinations, KOA aims to connect people with nature and create memorable experiences.
WebFX Approach
Capturing Organic Search Demand with Keyword Optimization
KOA wanted to grow their digital reach to match their physical footprint, but their existing content wasn’t effectively targeting the terms potential campers were searching.
WebFX developed a custom SEO strategy focused on high-impact keywords relevant to KOA’s offerings. We optimized key landing pages to better align with searcher intent, making it easier for potential campers to discover KOA locations through organic search. This helped bring more visitors to the site who were actively planning camping trips and looking for convenient booking options.
“Most memorable [experience] is ranking #1, and consistently top 3 for “camping”. It was a goal we set out to accomplish and succeeded in a few months.”
Outranking Competitors with Strategic Content Creation
KOA needed content that could compete with other campground providers and deliver real value to searchers while reflecting KOA’s unique offerings.
Our leisure and entertainment copywriters created original, campground-focused content tailored to KOA’s audience. We also analyzed competitor content to identify areas where KOA could differentiate and outperform. These enhancements helped engage new users, support decision-making, and convert more visitors into campers.
“[Our account manager] has been great in regards to a property that is transitioning locations. [Our account manager] has been great on working with two properties that are only seven miles apart but one is in the US and one is in Canada. She’s helped me understand how they compete with each other.”
Enhancing Site Structure for Better Indexing and UX
KOA’s website had technical and structural limitations that made it harder for search engines to crawl the site and for users to navigate it efficiently.
WebFX addressed technical SEO issues and implemented a stronger internal linking strategy to ensure more pages could be crawled and indexed. These changes not only improved the site’s search performance but also made it easier for visitors to find the information they needed — from specific campgrounds to booking options — without frustration.
“I’m consistently impressed with how well [WebFX] understands our business… I also appreciate how they offer ideas outside of SEO and content. They’re not just a partner in our business, they’re a part of it.”
#SeeingTheFX Results
260%
INCREASE IN ORGANIC REVENUE
198%
INCREASE IN ORGANIC TRANSACTIONS
160%
INCREASE IN NEW USERS FROM ORGANIC TRAFFIC
150%
INCREASE IN ORGANIC TRAFFIC
15%
INCREASE IN ORGANIC CONVERSION RATE
WebFX Team
Ready to blaze a trail to increased revenue through organic search? Let’s build a strategy!
-
Cheyenne
Internet Marketing
-
Devin
Internet Marketing
-
Sam
Internet Marketing
-
Ashley
Internet Marketing
-
Emili
Design
“The overall working relationship is the biggest positive. I work with many vendors and I can easily say this is my favorite relationship. I am very happy with all services.”
Related Case Studies
S. Clyde Weaver
Ocean City NJ
Kent County Tourism Corporation
Services
Social Media, Youtube Advertising, SEO, PPC, Email Marketing
Technologies
RevenueCloudFX
