About the client

Reynolds provides a complete range of building solutions, including construction, restoration, energy consulting, commissioning, and engineering, performed by a highly experienced and professional team.

Based in Harrisburg, PA, they aim to deliver personalized attention using a unique approach that saves clients time and money.

The challenge

Prior to working with WebFX, Reynolds did not analyze the effectiveness of their website.

“Having a website was a box to be checked, and we didn’t understand how to leverage it to learn more about our clients and to gain business,” they said.

Wanting to get more from their online presence, Reynolds turned to WebFX for help.

Data-driven solutions from WebFX

Reynolds explained, “We interviewed several companies to be our new website partner, but we were most impressed with WebFX’s presentation and the possibilities they presented to us.”

“Many of their ideas were fresh and helped us visualize new ways of communicating with our clients. They promised to deliver monthly reports to show us how our website content was performing and then strategize with us to adjust performance as necessary to drive results. And they have kept their promise!”

WebFX created an engaging, user-friendly website that gets Reynolds in front of more potential clients.

They added, “We also use the website as a validation factor for companies doing research on Reynolds before that contract them for a project. They realize that a new school building project is not going to come through a website. However, school officials will check out the site as a way of validating Reynolds as a partner.”

In addition to the site redesign, WebFX implemented custom search engine optimization (SEO), pay-per-click (PPC) advertising, and conversion rate optimization services to boost Reynolds’ leads, especially in the restoration space.