Reynolds building solutions

Constructing a compelling web presence with WebFX

The Results

43%

YoY organic
traffic increase

71%

YoY organic contact form
submission increase

About Client

Reynolds provides a complete range of building solutions, including construction, restoration, energy consulting, commissioning, and engineering, performed by a highly experienced and professional team.

Based in Harrisburg, PA, they aim to deliver personalized attention using a unique approach that saves clients time and money.

The challenge

Prior to working with WebFX, Reynolds did not analyze the effectiveness of their website.

“Having a website was a box to be checked, and we didn’t understand how to leverage it to learn more about our clients and to gain business,” they said.

Wanting to get more from their online presence, Reynolds turned to WebFX for help.

Data-driven solutions from WebFX

Reynolds explained, “We interviewed several companies to be our new website partner, but we were most impressed with WebFX’s presentation and the possibilities they presented to us.”

“Many of their ideas were fresh and helped us visualize new ways of communicating with our clients. They promised to deliver monthly reports to show us how our website content was performing and then strategize with us to adjust performance as necessary to drive results. And they have kept their promise!”

WebFX created an engaging, user-friendly website that gets Reynolds in front of more potential clients.

They added, “We also use the website as a validation factor for companies doing research on Reynolds before that contract them for a project. They realize that a new school building project is not going to come through a website. However, school officials will check out the site as a way of validating Reynolds as a partner.”

In addition to the site redesign, WebFX implemented custom search engine optimization (SEO), pay-per-click (PPC) advertising, and conversion rate optimization services to boost Reynolds’ leads, especially in the restoration space.

Business Impact

With some clients seeking same-day, emergency contracting and others just starting research for long-term project, Reynolds needed a website to serve their diverse audience.

“WebFX helps us speak to all of our clients and give them the information they need to choose us as a partner in their project, whether it’s easy-to-find contact information or a video about our services,” they said.

As a result of their partnership with WebFX, Reynolds boosted leads on their site and receives regular contacts from people seeking emergency restoration services, as well as commissioning services — and they can directly attribute numerous contracts to those inquiries.

According to Reynolds, “The combination of SEO, PPC, earned media, and lead nurturing has helped us solidify our online footprint and drive return on investment. We can also engage with our clients through the live Twitter feed on our home page and Instagram feed on our careers page, helping them learn even more information about Reynolds.”

A cutting-edge partnership

Technology changes in a flash, and it can be difficult to stay current with the latest trends and best practices.

With WebFX as their digital marketing partner, Reynolds rests easy knowing, “The WebFX team not only is on top of those trends but is eager to apply them to the Reynolds website.”

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