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How Reynolds Transformed Their Website into a Revenue-Generating Asset with WebFX

Reynolds team

Reynolds had a website — but it wasn’t driving business. They needed more than a digital placeholder; they needed a digital powerhouse. With WebFX, Reynolds turned their underutilized site into a strategic tool for earning traffic, building trust, and converting visitors. Here’s how WebFX helped Reynolds shift from passive online presence to active lead generation.

71%

YOY ORGANIC CONTACT FORM SUBMISSION INCREASE

43%

YOY ORGANIC TRAFFIC INCREASE

“The WebFX team not only is on top of trends, but is eager to apply them to the Reynolds website.”

Reynolds Restoration Services teal quote icon
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Before WebFX

  • Website was treated as a checkbox, not a business driver.
  • Struggled to connect their brand with prospective clients online.
  • Lacked visibility and conversion insights to improve digital performance.
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After WebFX

  • Website became a trusted extension of their sales process.
  • Messaging and visuals aligned more clearly with their brand and audience.
  • Gained valuable visibility into performance and strategy with reporting.

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Reynolds is a full-service building solutions provider based in Harrisburg, PA. Their services range from construction and restoration to energy consulting, commissioning, and engineering. With decades of experience and a professional team, Reynolds delivers personalized, cost-effective solutions that help clients save time and money on every project. Their mission is rooted in service, transparency, and operational excellence.

WebFX Approach


Redesigning the Website to Match Brand Identity and Functionality

Reynolds had a website, but it was outdated and underperforming — built just to “check a box.” It didn’t reflect their brand, engage users, or effectively communicate the scope of their services.

WebFX designed a custom website tailored to Reynolds’ brand and user needs. This included integrating their unique color scheme, crafting copy that matched their tone, and building intuitive navigation to make information easy to access. The responsive design ensured that the user experience remained seamless across all devices. These updates gave Reynolds a digital platform that reflected their professionalism and made it easier for users to explore and trust their services.

“We interviewed several companies to be our new website partner, but we were most impressed with WebFX’s presentation and the possibilities they presented to us. Many of their ideas were fresh and helped us visualize new ways of communicating with our clients.”

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Driving Qualified Traffic with SEO and PPC Integration

A polished website alone wasn’t enough — Reynolds needed more qualified traffic to find them online, especially from people looking for restoration and commissioning services.

WebFX developed a multi-channel marketing plan including SEO and PPC. The team optimized Reynolds’ site and ads for high-value keywords related to their core services. Industry-expert construction writers created original content tailored to both search engines and user intent. This ensured that Reynolds showed up in relevant searches and provided meaningful content to attract and engage potential clients.

“WebFX helps us speak to all of our clients and give them the information they need to choose us as a partner in their project.”

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Improving Conversion Rates with Data-Driven Optimization

Even with traffic coming in, Reynolds lacked insight into how users were interacting with their website or where improvements could be made to boost leads.

WebFX used heatmaps to analyze user behavior across key pages, identifying opportunities to refine layout, calls to action, and user flow. These insights led to strategic conversion rate optimization (CRO) updates designed to increase contact form completions. WebFX also delivered monthly custom reports to Reynolds, using performance data to continually adjust and improve results — helping turn their site into a consistent lead generator.

#SeeingTheFX Results

71%

YOY ORGANIC CONTACT FORM SUBMISSION INCREASE

43%

YOY ORGANIC TRAFFIC INCREASE

WebFX Team

Rebuild your revenue streams with help from WebFX.

  • Jordan

    Internet Marketing

  • Jenna

    Internet Marketing

  • Katie

    Social Media

  • Kate

    Interactive

333+ Hours Dedicated to Driving Results

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