How Wheeler Machinery Used Personalization to Increase Revenue With WebFX

Meet the business

Wheeler Machinery Co., a Caterpillar dealer in Salt Lake City, Utah has been in the business of providing exceptional customer service since 1951. They sell and rent heavy equipment for businesses across the state.

The challenge: Creating a personalized website for better engagement

For a company like Wheeler Machinery, capturing and keeping leads engaged is a top priority. Keeping leads’ attention means more conversions and revenue for them. So, how do you boost engagement?

It starts with a custom, user-focused website. For Wheeler Machinery, they felt like their website was falling short of delivering a tailored, personalized experience for their audience.

That’s why they turned to the experts at WebFX.

Strategic solutions to drive revenue

To help Wheeler Machinery obtain more qualified leads and keep them engaged, they needed a fresh look for their website. So, the team at WebFX got to work crafting a custom website design plan that included:

• A unique, modern, and branded design tailored to Wheeler Machinery’s style
• Custom website copywriting crafted by expert heavy equipment copywriters
• An optimized navigation to make finding information and products easy
• Optimization of websites for search engines to help it rank, including keyword integration and page speed optimization
• Integration of website personalization to create unique experiences for visitors

Wheeler Machinery leveraged PersonalizeFX, part of our MarketingCloudFX suite, to help create personalized pages on their website. Leveraging demographics, firmographics, and interaction history, Wheeler Machinery got a website that displayed content unique to visitors.